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Security report for heeet.io

Heeet · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Heeet is a specialized marketing intelligence SaaS company focused on providing B2B marketers and sales teams with comprehensive revenue attribution solutions integrated tightly with Salesforce. Their platform enables multi-touch tracking, SEO ROI measurement, paid ads synchronization, and content marketing impact analysis, positioning them as a key player in marketing attribution software. The website demonstrates a mature digital presence with professional design, clear navigation, and strong branding consistency supported by client testimonials and case studies. Technically, the site leverages modern web technologies including Webflow CMS, Google Analytics 4, and CDN hosting to ensure fast performance and mobile optimization. Security posture is solid with HTTPS enforced and privacy-first tracking approaches, though improvements are recommended in security headers and cookie consent mechanisms. WHOIS data is privacy protected, common for SaaS startups, and does not detract significantly from legitimacy given the strong business signals on the site. Overall, the site reflects a credible, professional business with a focus on data-driven marketing intelligence.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching heeet.io

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
75
DNS health
65
Network security
100
GDPR outside view
65
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Heeet operates in the technology sector, targeting B2B marketing and sales teams who require detailed insights into revenue attribution and marketing ROI. Their competitive advantage lies in deep Salesforce integration and multi-channel attribution capabilities, including paid ads and SEO. The business model is SaaS subscription-based, serving small to medium-sized enterprises with a focus on marketing intelligence. The company showcases a robust partnership ecosystem including Salesforce AppExchange and integrates with major ad platforms like Google Ads, Facebook, LinkedIn, and Bing. Growth indicators include client testimonials from recognized companies and a portfolio of integrations. Strategic observations suggest a focus on expanding integrations and enhancing privacy compliance to maintain competitive edge.

Security posture

The website demonstrates a good security maturity level with HTTPS enforced and no visible exposure of sensitive data. However, the absence of key security headers such as Content-Security-Policy and X-Frame-Options indicates room for improvement. The lack of a cookie consent mechanism is a compliance gap given GDPR requirements, despite claims of privacy-first tracking. No incident response or security policy pages were found, which could impact user trust and readiness for security events. Overall, the security posture is solid but could be enhanced by implementing recommended headers, explicit privacy controls, and publishing incident response contacts to align with best practices and regulatory expectations.

Recommendations

  1. Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web attacks.
  2. Deploy a visible cookie consent banner/mechanism to ensure GDPR compliance and enhance user privacy transparency.
  3. Publish a dedicated security policy and incident response contact information to improve trust and readiness.
  4. Consider exposing a security.txt file to facilitate vulnerability disclosures and improve security communication.
  5. Regularly audit third-party scripts and tracking pixels to minimize privacy risks and maintain compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Heeet
Description
Heeet is a Marketing Intelligence App for Salesforce that helps B2B marketers and sales teams track revenue attribution in Salesforce. It connects every touchpoint to revenue, optimizes marketing spend, and unlocks actionable insights.
Key services
Multi-touch tracking & attribution, SEO ROI & influence measurement, Ads platforms sync, Content marketing ROI, Advanced CPL & CAC tracking, LinkedIn engagement tracking
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow, Google Tag Manager, Google Analytics 4, Reddit Ads Pixel, jQuery, WebFont Loader, Custom JavaScript (Heeet tracking scripts)
Frameworks
Webflow CMS
Platforms
Salesforce (integration)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Privacy-first tracking approach
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics 4, Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Reddit Ads
Tracking pixels
Google Analytics 4, Reddit Pixel
Marketing tools
Heeet proprietary tracking
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Strong focus on B2B marketing intelligence and Salesforce integration
  3. No direct company contact emails or phone numbers found on homepage; contact via form
  4. Privacy policy and terms of service pages present and linked in footer
  5. No explicit cookie consent banner detected despite privacy-first claims
  6. Use of modern web technologies and CDN for performance
  7. Multiple client logos and testimonials enhance trust
  8. No security.txt or explicit security policy pages found
  9. No exposed sensitive data or vulnerabilities detected in HTML content
Technical notes

Notes

The website is built on Webflow CMS with a modern tech stack including Google Tag Manager, Google Analytics 4, and custom JavaScript for tracking. Hosting is via Amazon CloudFront CDN, ensuring fast content delivery and good global performance. The site is mobile optimized with responsive design and uses web fonts loaded asynchronously for performance. SEO is well addressed with meta tags, Open Graph, and JSON-LD structured data for organization and software application. No technical debt or deprecated libraries were detected. Opportunities exist to enhance accessibility features and implement additional security headers. Overall, the technical infrastructure is robust, scalable, and aligned with industry standards.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 67/100Medium31 findingsView report
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