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Security report for heatmap.com

E-commerce · N/a

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

Heatmap.com is a SaaS platform specializing in ecommerce website analytics, providing revenue-based heatmaps, scrollmaps, session recordings, and AI-driven insights to optimize conversion rates and increase revenue. The company positions itself as a leader in ecommerce behavioral analytics, targeting online retailers and ecommerce brands. The website is professionally designed, mobile optimized, and integrates multiple third-party marketing and analytics tools such as Google Tag Manager, Facebook Pixel, ProfitWell, and Hyros, indicating a mature digital infrastructure. However, the absence of WHOIS registration data raises concerns about domain legitimacy and ownership transparency. Security posture is generally good with HTTPS enforced and asynchronous script loading, but lacks explicit security headers and published security policies. Privacy compliance is minimal with no visible privacy or cookie policies, which could pose compliance risks. Overall, the website presents a professional and trustworthy front for its business model but would benefit from enhanced transparency and compliance documentation.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

  4. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching heatmap.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
30
Email security
75
DNS health
80
Network security
100
GDPR outside view
85
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the ecommerce analytics sector, offering unique revenue attribution analytics that differentiate it from traditional heatmap tools. Its business model is subscription-based SaaS, focusing on ecommerce brands seeking to optimize website performance and revenue. The platform's integration with major ad networks and split testing tools suggests a comprehensive ecosystem approach. The target market is medium-sized ecommerce businesses aiming to improve conversion rates through data-driven insights. The website's content and branding are consistent and high quality, with trust signals such as client logos and featured blog content. However, the lack of publicly available company registration or contact information limits full business transparency.

Security posture

The website employs HTTPS and uses modern asynchronous loading of scripts, which supports good security and performance. However, no explicit security headers such as Content Security Policy, HSTS, or X-Frame-Options were detected in the provided data. There is no published security policy, incident response contact, or vulnerability disclosure program visible, which are important for mature security posture and compliance. The extensive use of third-party scripts increases the attack surface and necessitates regular security audits. No vulnerabilities or exposed sensitive data were found in the HTML content. Overall, the security posture is moderate but could be improved with formal policies and headers.

Recommendations

  1. Publish comprehensive privacy and cookie policies to improve GDPR and privacy compliance.
  2. Add explicit security headers (CSP, HSTS, X-Frame-Options) to enhance protection against common web attacks.
  3. Establish and publish a security policy and incident response contact information to improve trust and readiness.
  4. Implement a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.
  5. Verify and update WHOIS registration information to ensure domain legitimacy and ownership transparency.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Description
heatmap equips your eCommerce site with revenue-driven heatmaps, scroll maps, session recordings, and AI-powered insights to boost conversions.
Key services
Revenue-based heatmaps, Revenue-based scrollmaps, Session recordings, AI-powered website improvement suggestions, Funnels analytics, Surveys, Web analytics, Split test and ad integrations
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Google Tag Manager, Facebook Pixel, ProfitWell, Jetboost, Hyros, Webflow CMS, Swiper.js, Finsweet Attributes RangeSlider
Frameworks
Webflow (CMS and site builder), Google Tag Manager
Platforms
Webflow hosting
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced (implied by https URL and scripts)
  • Asynchronous loading of scripts to improve performance
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Facebook Analytics, ProfitWell, Hyros
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Facebook Ads, Google Ads, TikTok Ads, X (Twitter) Ads
Tracking pixels
Facebook Pixel, Google Analytics (via GTM), ProfitWell, Hyros
Marketing tools
Wisepops, Jetboost
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. No explicit privacy, cookie, or terms of service pages found in provided HTML
  3. No contact emails or phone numbers explicitly found in the HTML content
  4. Strong use of third-party marketing and analytics tools
  5. No security.txt or vulnerability disclosure information found
  6. WHOIS data is missing or domain unregistered, which is a concern for legitimacy
  7. Website is well designed, mobile optimized, and professional
  8. No adult or NSFW content detected
Technical notes

Notes

The website is built on Webflow CMS and uses a modern JavaScript tech stack including Google Tag Manager, Facebook Pixel, ProfitWell, Jetboost, and Hyros for analytics and marketing automation. The site loads scripts asynchronously and uses modern fonts and CSS for a responsive and accessible design. Performance is moderate with good mobile optimization. SEO is supported by proper meta tags and Open Graph data. The technical infrastructure is solid for a SaaS marketing site but could benefit from enhanced security headers and privacy compliance mechanisms.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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