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Security report for exactag.com

Exactag GmbH · Technology · Germany

Medium risk. 5 critical or high findings in Security headers and SSL/TLS.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

Exactag GmbH operates a specialized marketing performance platform focused on Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and advanced tracking technologies. Founded in 2010 and based in Germany, Exactag targets marketing professionals and advertisers seeking data-driven insights to optimize marketing spend and effectiveness. The company positions itself as a technology provider offering future-proof tracking and best-of-breed algorithms to deliver flexible data solutions. Technically, the website is built on WordPress with WPBakery Page Builder, hosted likely on AWS infrastructure, and integrates Cookiebot for GDPR-compliant cookie management alongside Google Tag Manager and analytics services. The site demonstrates good digital maturity with structured data, responsive design, and SEO optimization. Security posture is solid with HTTPS enforced and clientTransferProhibited domain status, though DNSSEC is not enabled and some security headers could be improved. No critical vulnerabilities or exposed sensitive data were detected. Privacy compliance is well addressed via Cookiebot consent mechanisms and a comprehensive privacy policy in German. However, explicit terms of service, security policies, incident response contacts, and vulnerability disclosure mechanisms are not present. Overall, the website is professional, trustworthy, and aligned with its business objectives, with recommendations to enhance security headers and publish formal security and incident response policies.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching exactag.com

This scan found 22 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
25
Email security
75
DNS health
80
Network security
100
GDPR outside view
100
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention exactag.com, from OffSeq Breach.

Total records
7
Employees
0
Customers
7
Third parties
0
Weak passwords
0%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for exactag.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Exactag GmbH operates in the technology sector, providing marketing analytics and attribution solutions primarily to B2B clients. Their business model revolves around SaaS offerings that enable marketers to measure and optimize campaign performance using advanced attribution models. The company leverages partnerships with major platforms like Google and LinkedIn for advertising and analytics integration. The website content and structured data confirm a medium-sized enterprise with a consistent brand presence and a focus on compliance with GDPR. The absence of direct contact emails or phone numbers suggests a controlled communication channel, likely via contact forms. The company’s market positioning is that of a specialized analytics provider with a focus on data accuracy and future-proof tracking technologies. Growth indicators include integration with leading marketing platforms and use of modern consent management tools.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and domain status set to clientTransferProhibited, reducing risk of unauthorized domain transfers. Cookie consent is managed via Cookiebot, indicating attention to privacy compliance. However, DNSSEC is not enabled, which is a recommended security enhancement for DNS integrity. Security headers such as Content-Security-Policy and X-Content-Type-Options were not detected in the provided HTML, suggesting room for improvement. No exposed sensitive data or vulnerable libraries were identified. The lack of published security policies or incident response contacts limits transparency and preparedness visibility. Overall, the security posture is good but could be strengthened by implementing additional HTTP security headers, enabling DNSSEC, and publishing formal security and incident response documentation.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement and verify HTTP security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
  3. Publish a dedicated security policy and incident response contact information on the website.
  4. Add a vulnerability disclosure or security.txt file to facilitate responsible reporting.
  5. Consider adding direct contact information (email/phone) for customer support and security inquiries to improve trust and accessibility.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Exactag GmbH
Description
Optimize you marketing performance with a platform combining future-proof tracking, best-of-breed algorithms and flexible data provision.
Key services
Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), Tracking and data provision
Content quality
good
Branding
consistent

Technology

Stack
WordPress, WPBakery Page Builder, Cookiebot, Google Tag Manager, AWS DNS
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Cookie consent mechanism implemented

Analytics and tracking

Services
Google Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google, Exactag
Tracking pixels
Cookiebot pixel, LinkedIn tracking
Marketing tools
HubSpot
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website uses Cookiebot for GDPR-compliant cookie consent
  2. No explicit terms of service found
  3. Contact information limited to contact form, no direct emails or phone numbers found
  4. Website uses WordPress CMS with WPBakery Page Builder
  5. Good use of structured data (JSON-LD) for SEO and organization info
  6. Multiple external trusted domains linked for analytics and marketing
  7. No security.txt or vulnerability disclosure policy found
  8. No explicit security or incident response policies published
Technical notes

Notes

The website is built on WordPress CMS using WPBakery Page Builder, indicating a widely adopted and supported platform. Hosting appears to be on AWS infrastructure, inferred from DNS servers. The site uses Cookiebot for cookie consent management and Google Tag Manager for analytics deployment. Performance is moderate with deferred JavaScript loading and optimized CSS. Mobile optimization is good, with responsive design and viewport meta tags. SEO is supported by comprehensive meta tags, Open Graph tags, and JSON-LD structured data describing the organization and webpage. Accessibility features are basic but present. Technical risks include lack of DNSSEC and missing some security headers. The technology stack is modern and appropriate for the business domain, with opportunities for security hardening and enhanced transparency.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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