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Security report for conversionruler.com

ConversionRuler · Technology · N/a

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

ConversionRuler is a specialized SaaS provider offering subscription-based PPC and online marketing campaign tracking and ROI measurement services. Established in 2002, the company targets SEO, SEM, and PPC professionals as well as ecommerce businesses seeking detailed insights into their marketing effectiveness. The website presents a clear business model with transparent pricing and a focus on usability and integration with various online marketing channels. Technically, the site uses standard web technologies with AWS DNS infrastructure, but lacks modern CMS or advanced frameworks. The design is professional though somewhat dated, with basic mobile optimization and accessibility features. Security posture is moderate; while domain registration is stable and protected against unauthorized changes, the absence of DNSSEC and security headers, as well as missing cookie consent mechanisms, indicate areas for improvement. No explicit privacy or incident response policies are published, which may affect compliance with GDPR and other regulations. Overall, the site is functional and trustworthy but would benefit from enhanced security and privacy practices to strengthen user trust and regulatory compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching conversionruler.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
40
Email security
65
DNS health
85
Network security
100
GDPR outside view
53
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ConversionRuler operates in the technology sector, focusing on marketing analytics and conversion tracking. Its subscription plus usage fee business model provides recurring revenue streams. The company appears to have a stable market position serving niche online marketing professionals. The presence of partner domains such as marketruler.com suggests a broader ecosystem or parent company relationship. The transparent pricing and free trial offer indicate customer-centric marketing. However, the lack of visible social media presence and limited contact information may constrain broader brand engagement. The company’s longevity since 2002 supports credibility, but modernization of digital presence and enhanced compliance disclosures could improve competitive positioning.

Security posture

The website demonstrates a moderate security maturity level. Domain registration includes standard EPP status locks, reducing risk of hijacking. However, DNSSEC is not enabled, which is a missed opportunity to secure DNS integrity. No security headers such as Content-Security-Policy or X-Frame-Options were detected, exposing the site to potential clickjacking or content injection risks. The absence of a cookie consent mechanism and privacy compliance indicators suggests GDPR gaps. No incident response or security policy is published, limiting transparency and preparedness. The tracking pixel usage indicates moderate user tracking without clear privacy disclosures. Overall, the security posture is functional but requires enhancements to meet modern standards and regulatory expectations.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and integrity.
  2. Implement standard security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Add a cookie consent banner and detailed cookie policy to comply with GDPR and other privacy regulations.
  4. Publish a formal security policy and incident response contact information to improve transparency and readiness.
  5. Enhance mobile optimization and accessibility to improve user experience and SEO.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
ConversionRuler
Description
ConversionRuler is a subscription based performance tracking reporting service that provides detailed information on the effectiveness of your site marketing efforts.
Key services
PPC campaign tracking, Email campaign tracking, Banner advertising tracking, Affiliate/partner link tracking, Keyword extraction, Back office conversion reporting API
Content quality
good
Branding
consistent

Technology

Stack
HTML, CSS, JavaScript, AWS DNS (Amazon Route 53)
Performance
moderate
Mobile
basic
Accessibility
basic
SEO
good

Security

Observed score
55/100
Good practices seen
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics and tracking

Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
conversionruler.com/bin/tracker.php
Marketing tools
ConversionRuler tracking and reporting service
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website provides a clear business proposition focused on PPC and online marketing tracking.
  2. No privacy cookie banner or explicit cookie policy found, which may impact GDPR compliance.
  3. No visible email contact on main pages; phone contact provided in footer.
  4. No social media links detected.
  5. No security or incident response policies published.
  6. Uses AWS DNS infrastructure.
  7. Pricing model is transparent with subscription plus usage fees.
  8. Website design is dated but functional and professional.
Technical notes

Notes

The website is built using classic HTML, CSS, and JavaScript without a detectable CMS or modern web frameworks. Hosting appears to be on AWS infrastructure as indicated by DNS nameservers. Performance is moderate with no explicit speed optimization detected. SEO is supported by meta tags and keyword usage, but accessibility and mobile responsiveness are basic. The tracking pixel script is custom and integrated directly. The site would benefit from modernization including responsive design frameworks, improved accessibility compliance, and enhanced security configurations. Technical debt is moderate given the dated design and missing security features, posing some operational risks if not addressed.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium31 findingsView report
  2. 70/100Medium29 findingsView report
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