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Security report for bizible.com

Adobe · Technology · United States

Partial score · DNS & email only

60/100

0–100, higher is better. How it is calculated

Adobe's Marketo Measure is a sophisticated B2B marketing attribution tool designed to provide comprehensive insights into marketing campaign effectiveness and revenue impact. Positioned as a leader in the marketing attribution space, it leverages AI-powered models and omnichannel data aggregation to deliver precise attribution insights. The product is integrated within Adobe Experience Cloud, targeting enterprise-level B2B marketers and sales organizations seeking to optimize marketing ROI. Technically, the website is built on Adobe Experience Manager, utilizing modern web standards including JSON-LD for structured data, WebP images for performance, and JavaScript for interactivity. The site demonstrates good mobile optimization and SEO practices, though some accessibility features could be enhanced. Performance is moderate with preloading of critical resources. From a security perspective, the site enforces HTTPS and uses crossorigin attributes for scripts, but lacks visible security headers such as Content-Security-Policy or X-Frame-Options. No privacy or cookie policies are directly linked on this page, indicating room for improvement in privacy compliance and transparency. No forms or direct contact information are present, limiting data collection risks but also reducing user engagement options. Overall, the website reflects a mature, enterprise-grade digital presence with strong business credibility and branding consistency. Security posture is solid but could be enhanced with additional headers and privacy disclosures. The absence of explicit privacy and cookie policies on this page impacts compliance scoring. Strategic improvements in these areas would strengthen trust and regulatory adherence.

Scanned

This is an earlier scan of bizible.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
50/ 100 · Medium
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

Need hands-on remediation? Email guard@offseq.com

Keep watching bizible.com

This scan found 12 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Email security
65
DNS health
85
Network security
100
GDPR outside view
50
Average
60

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Adobe Marketo Measure operates in the technology sector, focusing on marketing attribution solutions for B2B enterprises. Its competitive advantage lies in AI-powered multi-touch attribution models and comprehensive data aggregation across online and offline channels. The business model is SaaS-based, integrated within Adobe Experience Cloud, targeting marketing professionals, CMOs, and analysts. Revenue streams likely include subscription fees and enterprise licensing. The product is recognized by Gartner and supported by customer success stories demonstrating significant ROI improvements. Partnerships with Adobe Commerce (Magento) and integration with Adobe's broader ecosystem enhance market reach and customer value. The company maintains a strong brand presence and consistent messaging, positioning itself as a market leader in marketing attribution technology.

Security posture

The website demonstrates a good security baseline with enforced HTTPS and use of crossorigin attributes on scripts to mitigate certain risks. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options reduces protection against common web attacks like clickjacking and MIME sniffing. No exposed sensitive data or vulnerable libraries were detected in the provided content. The lack of visible privacy and cookie policies suggests potential compliance gaps with GDPR and other privacy regulations. Incident response and security contact information are not provided, which could hinder timely vulnerability reporting and response. Overall, the security posture is solid but could be improved by implementing recommended headers, publishing privacy documentation, and providing clear security contacts.

Recommendations

  1. Implement and publish comprehensive privacy and cookie policies with clear GDPR compliance statements.
  2. Add security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance web security.
  3. Provide visible security and incident response contact information to facilitate vulnerability reporting.
  4. Introduce a cookie consent mechanism to comply with privacy regulations and improve user transparency.
  5. Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Adobe
Description
Marketo Measure, formerly known as Bizible, is an industry-leading B2B marketing attribution tool that enables marketers to measure campaign, channel, and content impact on pipeline, revenue, and ROI. It provides every-touch attribution powered by AI, advanced attribution modeling, and enterprise-wide insights to optimize marketing investments.
Key services
Multi-touch marketing attribution, AI-powered attribution modeling, Omnichannel data aggregation, Role-specific reporting and dashboards, Data exploration and sharing
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Adobe Experience Manager (AEM), WebP images, JSON-LD structured data, CSS, HTML5
Frameworks
Adobe Experience Manager, Adobe Marketing Cloud
Platforms
Adobe Experience Cloud
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of crossorigin attributes on scripts
  • Preloading of critical resources

Analytics and tracking

Services
Adobe Analytics, Akamai tracking pixel
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
akamai
Marketing tools
Adobe Marketing Cloud, Marketo Engage
Transparency
basic

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a product page for Adobe Marketo Measure, a B2B marketing attribution tool.
  2. Content is rich, well-structured, and professionally presented.
  3. No direct contact emails or phone numbers found on this page.
  4. No privacy or cookie policy links explicitly found on this page.
  5. No forms present on this page for data collection.
  6. Use of modern web technologies and Adobe Experience Manager CMS.
  7. Strong branding consistency with Adobe corporate identity.
  8. No security headers detected in provided data; potential area for improvement.
  9. No explicit GDPR or privacy compliance statements visible on this page.
  10. Multiple external links to Adobe-related domains and trusted partners.
Technical notes

Notes

The website is built on Adobe Experience Manager, leveraging modern web technologies such as JSON-LD for structured data, WebP images for optimized media delivery, and JavaScript modules for dynamic content. The site uses preloading for critical CSS and scripts to improve performance. Mobile optimization is good, with responsive images and layout adjustments. SEO is supported by meta tags, Open Graph, and Twitter card metadata. Accessibility is basic but could be enhanced with more ARIA attributes and keyboard navigation improvements. Hosting is managed by Adobe, ensuring enterprise-grade infrastructure. Performance is moderate, with some asynchronous script loading. Technical risks are low but include the absence of some security headers and lack of visible privacy compliance mechanisms.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 60/100Medium20 findings · partial scanView report
  2. 60/100Medium20 findings · partial scanView report
  3. 71/100Medium24 findingsView report
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