Skip to main content

Security report for bbb.org

Better Business Bureau · Government · United States

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

74/100

Risk levelMedium

0–100, higher is better. How it is calculated

Better Business Bureau (BBB) is a well-established non-profit organization focused on business accreditation, consumer protection, and scam reporting primarily in the United States and Canada. The website serves as a trusted platform for consumers and businesses to find accredited businesses, file complaints, leave reviews, and access business resources. BBB holds a strong market position as a leading authority in promoting trust and integrity in the marketplace. Technically, the website employs modern web technologies including React, Google reCAPTCHA, Google Maps API, and Google DoubleClick for advertising. The site is well-optimized for performance, mobile responsiveness, and accessibility, providing a seamless user experience. Security best practices such as HTTPS enforcement and bot protection are implemented, though explicit security headers could be further confirmed. The security posture is strong with no visible vulnerabilities or exposed sensitive data. Privacy compliance is robust with clear privacy and cookie policies, including consent mechanisms and GDPR compliance indicators. Business credibility is high, supported by clear branding, trust signals like BBB accreditation seals, and active social media presence. Overall, BBB.org is a professional, secure, and trustworthy website that effectively supports its mission of fostering marketplace trust. Strategic recommendations include enhancing visibility of security policies, confirming security headers, and establishing a vulnerability disclosure program to further strengthen security posture.

Scanned

This is an earlier scan of bbb.org. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching bbb.org

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
55
Email security
85
DNS health
75
Network security
100
GDPR outside view
53
Average
74

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

BBB operates as a non-profit accreditation and consumer protection entity serving North American consumers and businesses. Its competitive advantage lies in its long-standing reputation, extensive accreditation programs, and comprehensive scam tracking and complaint resolution services. Revenue streams likely include accreditation fees and partnerships. The target customer segments include consumers seeking trustworthy businesses and businesses aiming for accreditation to boost credibility. The organization maintains a broad partnership ecosystem with related BBB programs and initiatives, reinforcing its market presence and operational effectiveness.

Security posture

The website demonstrates a mature security posture with HTTPS enforced, use of Google reCAPTCHA to prevent automated abuse, and no visible exposure of sensitive information. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options were not explicitly found in the provided data and should be verified. There is no evidence of a published incident response or vulnerability disclosure policy, which could be improved to enhance transparency and readiness. Privacy policies are comprehensive and GDPR compliant, indicating strong data protection practices.

Recommendations

  1. Verify and explicitly implement security headers including CSP, X-Frame-Options, and X-Content-Type-Options.
  2. Publish a security policy and incident response contact information to improve transparency and preparedness.
  3. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.
  4. Enhance visibility and accessibility of privacy and cookie consent mechanisms to maintain compliance and user trust.
  5. Continue monitoring and updating third-party scripts and advertising technologies to minimize security risks.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Better Business Bureau
Description
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
Key services
Business accreditation, Consumer complaints handling, Business reviews, Scam reporting and tracking, Business resources
Content quality
excellent
Branding
consistent

Technology

Stack
React (implied by JSX and SPA structure), Google reCAPTCHA, Google Maps API, Google DoubleClick for Publishers (GPT), Emotion CSS-in-JS, Google Tag Manager (implied by gpt.js), Google Fonts
Frameworks
React
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA for bot protection
  • No exposed sensitive data in HTML
  • Secure forms with anti-bot measures

Analytics and tracking

Services
Mouseflow
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google DoubleClick
Tracking pixels
Mouseflow, Google reCAPTCHA
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is comprehensive and professionally presented.
  3. Strong trust signals including BBB accreditation and scam tracker.
  4. Use of modern web technologies and security best practices.
  5. Clear privacy and cookie policies with consent mechanisms.
  6. Multiple contact and resource options for consumers and businesses.
  7. No suspicious or malicious content detected.
Technical notes

Notes

The website is built using a modern React-based front end with CSS-in-JS styling via Emotion. It integrates Google services such as reCAPTCHA for bot mitigation, Maps API for location services, and DoubleClick for advertising. The site uses a custom CMS named TerminusContent, indicating a tailored content management solution. Performance is optimized with preloading of critical assets and responsive images. Accessibility features such as ARIA roles and labels are present, supporting inclusive design. SEO is supported by comprehensive meta tags, Open Graph data, and structured JSON-LD for rich search results. Overall, the technical infrastructure is robust and well-maintained, supporting a high-quality user experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 72/100 −2Medium28 findingsView report
  2. 74/100 +3Medium24 findingsView report
  3. 71/100Medium23 findingsView report
Reviews of this site

Share your experience with bbb.org. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review bbb.org.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.