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Security report for bbb.org

International Association of Better Business Bureaus · Non-profit · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

The Better Business Bureau (BBB) is a well-established non-profit organization dedicated to fostering trust between consumers and businesses across the United States and Canada. The website serves as a comprehensive platform for business accreditation, consumer complaint resolution, scam reporting, and educational resources. It targets both consumers seeking trustworthy businesses and businesses aiming to demonstrate credibility through BBB accreditation. The BBB holds a strong market position as a leading consumer protection entity with a large footprint and recognized brand. Technically, the website employs modern web technologies including React, Google reCAPTCHA Enterprise, and Google Maps API, hosted likely behind Cloudflare for performance and security. The site is well-optimized for mobile devices, accessible, and SEO-friendly, providing a fast and professional user experience. Integration with multiple trusted external services and social media platforms enhances its digital maturity. From a security perspective, the site enforces HTTPS, uses anti-bot measures, and appears to follow best practices for secure forms and data handling. While explicit security headers are not fully visible in the provided data, the overall posture is strong with no evident vulnerabilities or exposed sensitive information. Privacy compliance is robust, with clear privacy and cookie policies, including GDPR considerations. Overall, the BBB website demonstrates a high level of professionalism, trustworthiness, and technical sophistication. The absence of WHOIS data is consistent with privacy protection norms for large organizations and does not detract from the site's legitimacy. Strategic recommendations include enhancing transparency around security policies and incident response contacts to further strengthen trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching bbb.org

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
45
Email security
85
DNS health
75
Network security
100
GDPR outside view
53
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

BBB operates as a non-profit accreditation and consumer protection organization with a broad market reach in North America. Its competitive advantage lies in its trusted brand, extensive business directory, and comprehensive consumer resources. The business model focuses on accreditation services, complaint mediation, and educational outreach. Revenue streams likely include accreditation fees and partnerships. The target customers are consumers seeking reliable businesses and businesses seeking credibility. Growth indicators include active social media engagement and continuous content updates. The partnership ecosystem includes related BBB programs and charitable organizations, reinforcing its market position and operational scope.

Security posture

The BBB website exhibits a mature security posture with enforced HTTPS, use of Google reCAPTCHA Enterprise to mitigate automated abuse, and no visible exposure of sensitive data. The site lacks publicly disclosed incident response or vulnerability disclosure policies, which could be improved. Compliance with privacy regulations such as GDPR is evident through detailed privacy and cookie policies. The security culture appears strong, supported by technical safeguards and trusted third-party integrations. No critical vulnerabilities or compliance gaps were detected in the analysis.

Recommendations

  1. Publish a dedicated security policy and incident response contact information to enhance transparency.
  2. Implement and publicize a vulnerability disclosure program to encourage responsible reporting.
  3. Verify and explicitly document security headers such as Content-Security-Policy and X-Frame-Options.
  4. Continue to monitor and update third-party libraries and integrations to avoid vulnerabilities.
  5. Enhance user education on privacy and security practices through dedicated resource pages.

Contact details published on the site

Addresses
Legal name
International Association of Better Business Bureaus
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
International Association of Better Business Bureaus
Description
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
Key services
Business accreditation, Consumer complaint resolution, Scam reporting and tracking, Business reviews, Educational resources
Content quality
excellent
Branding
consistent

Technology

Stack
React (implied by JSX and SPA structure), Google reCAPTCHA Enterprise, Google Tag Manager / Google Publisher Tags, Cloudflare (implied by beacon script), Google Maps API
Frameworks
React
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA Enterprise for bot protection
  • No exposed sensitive data in HTML
  • Secure forms with anti-bot measures

Analytics and tracking

Services
Mouseflow, Cloudflare Insights
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google DoubleClick
Tracking pixels
Mouseflow, Cloudflare Insights
Marketing tools
Google reCAPTCHA Enterprise
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Content is comprehensive, professional, and well-structured
  3. Strong focus on consumer protection and business accreditation
  4. Multiple trusted external integrations and social media presence
  5. No security or privacy policy gaps detected
  6. WHOIS data unavailable but consistent with privacy protection norms
Technical notes

Notes

The website is built on a modern React-based architecture with asynchronous loading of scripts and assets, ensuring fast performance and responsiveness. It leverages Google APIs for maps and reCAPTCHA, and integrates advertising and analytics tools such as Google DoubleClick and Mouseflow. Hosting appears to be via Cloudflare, providing CDN and security benefits. The site is mobile-optimized with accessible navigation and semantic HTML. Technical risks are minimal, with opportunities to improve security header transparency and formalize vulnerability management processes.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 74/100Medium24 findingsView report
  2. 74/100 +3Medium27 findingsView report
  3. 71/100Medium23 findingsView report
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