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Security report for apptentive.com

Alchemer · Technology · N/a

Medium risk. 5 critical or high findings in Security headers and SSL/TLS.

Security score

75/100

Risk levelMedium

0–100, higher is better. How it is calculated

Alchemer is an enterprise-focused technology company specializing in online survey software and customer feedback solutions. The website announces the transition of Apptentive to Alchemer Mobile, highlighting enhanced mobile customer engagement capabilities. The company positions itself as a mature SaaS provider with a strong market presence in the survey and feedback industry. The website is professionally designed, mobile-optimized, and uses modern web technologies including WordPress, Elementor, and multiple analytics and marketing tools. Privacy and cookie compliance are well implemented with clear policies and consent mechanisms. However, the WHOIS data for the domain is unavailable, which introduces some uncertainty about domain registration transparency. Security posture is generally good with HTTPS and security headers, but explicit security policies and incident response information are not published, which could be improved. Overall, the site is trustworthy and professional, serving business customers seeking survey and feedback solutions.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
25
Email security
95
DNS health
80
Network security
100
GDPR outside view
100
Average
75

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Alchemer operates in the technology sector providing enterprise online survey and customer feedback tools. Their business model is SaaS-based, targeting businesses that require sophisticated survey and workflow functionality, including mobile engagement. The company leverages partnerships and integrates with multiple marketing and analytics platforms to enhance customer insights. The website content and structured data indicate a focus on enterprise clients and a strong brand identity. The lack of WHOIS transparency is a minor concern but does not detract significantly from the company's market position. The company maintains active social media channels on Facebook and LinkedIn, supporting brand engagement and customer communication.

Security posture

The website demonstrates a good security posture with HTTPS enforced and multiple security headers present. Cookie consent and privacy compliance are implemented using Cookiebot, indicating awareness of GDPR and related regulations. However, the absence of a published security policy, incident response plan, or vulnerability disclosure program limits transparency and preparedness visibility. No vulnerabilities or exposed sensitive data were detected in the analysis. The use of multiple third-party scripts and tracking pixels requires ongoing vigilance to avoid supply chain risks. Enhancing security documentation and providing clear security contacts would strengthen the overall security maturity.

Recommendations

  1. Publish a dedicated security policy and incident response information on the website.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide explicit security contact channels such as security@ or abuse@ email addresses.
  4. Regularly review and audit third-party scripts and tracking pixels for security risks.
  5. Improve WHOIS transparency or provide domain registration details to enhance trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Alchemer
Description
Enterprise Online Survey Software & Tools
Key services
Online survey software, Customer feedback solutions, Mobile customer engagement
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Google Tag Manager, Google Analytics, Microsoft Clarity, Facebook Pixel, Bing Ads, Reddit Pixel, LinkedIn Insight Tag, Cookiebot
Frameworks
Yoast SEO
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • Cookie consent mechanism implemented

Analytics and tracking

Services
Google Analytics, Microsoft Clarity
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Bing Ads, Facebook Ads, Google Ads, Reddit Ads, LinkedIn Ads
Tracking pixels
Microsoft Clarity, Facebook Pixel, Reddit Pixel, LinkedIn Insight Tag
Marketing tools
Cookiebot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Content is business-focused on survey and customer feedback solutions
  3. Strong use of modern web technologies and tracking tools
  4. Good privacy and cookie compliance with consent mechanisms
  5. WHOIS data is unavailable, which is a concern for domain transparency
  6. No explicit security or incident response policies published
  7. No vulnerability disclosure or security.txt found
  8. Social media presence on Facebook and LinkedIn
  9. No suspicious or malicious content detected
Technical notes

Notes

The website is built on WordPress CMS with Elementor page builder, leveraging modern web technologies and SEO best practices via Yoast SEO. It integrates multiple analytics and marketing tools including Google Analytics, Microsoft Clarity, Facebook Pixel, and others. The site is mobile-optimized and performs moderately well, with good accessibility and SEO optimization. The presence of cookie consent and privacy management tools indicates compliance with privacy regulations. Hosting provider details are not explicitly identified. The technical stack is modern and well-maintained, though continuous monitoring of third-party dependencies is recommended to mitigate risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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