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Security report for adkernel.com

AdKernel · Technology · N/a

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

65/100

Risk levelMedium

0–100, higher is better. How it is calculated

AdKernel is a well-established B2B technology company specializing in hosted and white-label advertising technology platforms. Their solutions power a broad range of ad networks, DSPs, SSPs, and trading desks worldwide, focusing on simplifying the complexities of ad tech through scalable, customizable platforms. The website reflects a professional and consistent brand presence with a clear focus on their core services and target audience. Technically, the site is built on WordPress with Elementor, leveraging modern performance optimizations and standard analytics tools. Security posture is adequate with HTTPS and domain transfer protections, but lacks advanced security headers and published security policies. Privacy compliance is weak due to missing privacy and cookie policies. Overall, the domain registration is consistent and trustworthy, supporting the legitimacy of the business.

Scanned

This is an earlier scan of adkernel.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching adkernel.com

This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
15
Email security
85
DNS health
85
Network security
100
GDPR outside view
53
Average
65

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AdKernel occupies a leadership position in the ad tech industry, offering white-label and hosted solutions that cater to a diverse set of clients including publishers, agencies, and performance marketers. Their business model is SaaS-based with a focus on customization and scalability. The company has been operational since 2011, indicating maturity and stability. The website's content and linked domains suggest a focused ecosystem with dedicated solution subdomains. Marketing efforts include use of Google Analytics and HubSpot, indicating active user engagement tracking. The absence of explicit privacy and security policies may pose compliance risks in regulated markets.

Security posture

The website employs HTTPS and has domain transfer protections, which are positive security indicators. However, the lack of DNSSEC and security headers such as Content-Security-Policy, X-Frame-Options, and others reduces the overall security posture. No security.txt or vulnerability disclosure mechanisms are present, limiting transparency and incident response readiness. No contact channels for security incidents or abuse are published. The use of third-party analytics and tracking scripts introduces moderate user tracking but no obvious vulnerabilities were detected in the provided content.

Recommendations

  1. Implement and publish comprehensive privacy and cookie policies with GDPR compliance and consent mechanisms.
  2. Enable DNSSEC on the domain to enhance DNS security.
  3. Add standard security headers (CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy) to improve protection against common web attacks.
  4. Publish a security policy and incident response contact information, including security@ or abuse@ email addresses.
  5. Conduct a security audit of third-party scripts and ensure secure form handling and input validation.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
AdKernel
Description
AdKernel is the leader in hosted (and white-label) ad tech solutions, efficiently powering hundreds of ad networks, DSPs, SSPs and trading desks globally. They simplify ad tech complexity including hosting, scaling, reporting, automations and integrations, enabling clients to focus on scaling their business. Their experience spans PPC to programmatic advertising.
Key services
White-Label RTB Ad Server, White-Label PPC Ad Server, White-Label DSP, White-Label Header Bidding, Hosted ad tech platform, Reporting and automation solutions
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, jQuery, Google Tag Manager, Google Analytics, Rocket Lazy Load Scripts
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
70/100
Good practices seen
  • HTTPS enabled
  • Client transfer prohibited domain status

Analytics and tracking

Services
Google Analytics, Google Tag Manager, HubSpot Analytics
Tracking level
moderate
Privacy practices
poor

Advertising

Tracking pixels
ClickCease
Marketing tools
HubSpot (via hs-scripts.com)
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is a professional B2B ad tech platform site.
  2. No explicit privacy, cookie, or terms of service policies found on the homepage HTML.
  3. No contact emails or phone numbers explicitly found in the provided HTML content.
  4. Uses modern web technologies and performance optimizations like lazy loading.
  5. No security.txt or vulnerability disclosure page detected.
  6. No explicit security or incident response policies published.
  7. Google Analytics and HubSpot tracking scripts present, indicating user tracking.
  8. No adult or questionable content detected.
  9. Domain WHOIS data is consistent and trustworthy.
Technical notes

Notes

The website is built on WordPress CMS with Elementor page builder and uses jQuery and Rocket Lazy Load scripts for performance optimization. Google Tag Manager and Google Analytics are integrated for tracking, alongside HubSpot analytics. The site uses a CDN (rocketcdn.me) for content delivery. Performance is moderate with good mobile optimization. Accessibility is basic but could be improved. SEO is supported by proper meta tags and structured data references. The domain is registered with a reputable registrar and has a long registration period, indicating stability. No critical technical issues or broken elements were detected in the analyzed content.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 65/100 −3Medium34 findingsView report
  2. 68/100Medium31 findingsView report
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