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Security report for adkernel.com

AdKernel · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

AdKernel is a well-established company founded in 2011 specializing in hosted and white-label ad technology solutions. Their platform supports a broad range of clients including ad networks, DSPs, SSPs, and trading desks globally. The website reflects a professional B2B SaaS business model with key offerings such as RTB ad servers, PPC ad servers, DSPs, and header bidding solutions. Technically, the site is built on WordPress with Elementor, leveraging modern web technologies and CDN services to ensure good performance and mobile optimization. Security posture is adequate with HTTPS enabled and domain transfer protection, but lacks advanced security headers and explicit security policies. Privacy compliance is weak due to missing privacy and cookie policies and no consent mechanisms. Overall, the domain registration is consistent with the business claims, indicating legitimacy and trustworthiness.

Scanned

This is an earlier scan of adkernel.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching adkernel.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
15
Email security
85
DNS health
90
Network security
100
GDPR outside view
68
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AdKernel holds a strong market position as a leader in white-label ad tech solutions, targeting sophisticated advertising entities such as publishers, agencies, and performance marketers. Their business model focuses on providing customizable ad tech platforms, enabling clients to operate their own ad networks or DSPs. The company benefits from a mature domain and professional branding, supported by integrations with marketing and analytics tools like HubSpot and Google Analytics. The absence of explicit privacy and security disclosures suggests an opportunity to enhance compliance and trust. No parent or subsidiary companies were identified, indicating an independent operation focused on technology sector clients.

Security posture

The website demonstrates a baseline security posture with HTTPS and domain transfer lock enabled. However, the lack of DNSSEC and security headers such as Content Security Policy, HSTS, and X-Frame-Options reduces the overall security maturity. No vulnerability disclosures or incident response contacts are provided, which could hinder rapid response to security incidents. Tracking technologies are present, but privacy compliance is minimal, increasing potential regulatory risk. The site does not expose sensitive data or show signs of vulnerable libraries, but improvements in security policy transparency and technical controls are recommended.

Recommendations

  1. Enable DNSSEC to protect against DNS spoofing and improve domain security.
  2. Implement comprehensive privacy and cookie policies with user consent mechanisms to enhance GDPR compliance.
  3. Add security headers including CSP, HSTS, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.
  4. Publish a vulnerability disclosure policy or security.txt file to facilitate responsible reporting of security issues.
  5. Provide clear contact information for security incidents and data protection officer to improve incident response readiness.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
AdKernel
Description
AdKernel is the leader in hosted (and white-label) ad tech solutions, efficiently powering hundreds of ad networks, DSPs, SSPs and trading desks globally.
Key services
White-Label RTB Ad Server, White-Label PPC Ad Server, White-Label DSP, White-Label Header Bidding
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, jQuery, Google Tag Manager, Google Analytics, HubSpot, RocketCDN
Frameworks
Elementor
Platforms
WordPress
Performance
fast
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
70/100
Good practices seen
  • HTTPS enabled
  • ClientTransferProhibited domain status
  • No DNSSEC (not enabled)

Analytics and tracking

Services
Google Analytics, HubSpot
Tracking level
moderate
Privacy practices
poor

Advertising

Tracking pixels
HubSpot, Facebook Ads Pixel, ClickCease
Marketing tools
HubSpot
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional B2B ad tech platform
  2. No explicit privacy or cookie policies found on homepage
  3. Uses modern web technologies and tracking tools
  4. No security.txt or vulnerability disclosure found
  5. WHOIS data is consistent and domain is well aged
  6. No signs of WAF or content blocking
  7. No contact emails or phone numbers explicitly found in provided content
  8. Site uses HTTPS and CDN for performance
Technical notes

Notes

The website is built on a modern WordPress CMS platform using Elementor for page building, supported by jQuery and various marketing and analytics scripts such as HubSpot and Google Tag Manager. The use of RocketCDN indicates a focus on performance optimization. The site is mobile responsive and well-structured with good SEO meta tags. However, accessibility features appear basic and could be improved. The absence of advanced security headers and DNSSEC represents technical debt in security. Overall, the technical infrastructure supports a professional online presence but would benefit from enhanced security and privacy technical controls.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 65/100Medium34 findingsView report
  2. 65/100Medium34 findingsView report
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