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Security report for zoovu.com

Zoovu · Technology · N/a

Low risk. 4 critical or high findings in Security headers and SSL/TLS.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

Zoovu is a technology company specializing in AI-powered ecommerce search and product discovery solutions. Their platform enables businesses to personalize online shopping experiences, drive growth through AI-driven search, merchandising, and product recommendations. The company appears to be well-established, with a domain age dating back to 2011, and targets ecommerce enterprises seeking advanced AI tools to enhance customer engagement and conversion rates. The website is professionally designed using WordPress with Elementor and Bootstrap frameworks, integrating modern marketing and analytics tools such as HubSpot, Google Analytics, and Microsoft Clarity. Cookie consent is managed via OneTrust, indicating attention to privacy compliance, although explicit privacy and terms of service pages were not detected in the analyzed content. Security posture is solid with HTTPS enforced and domain locking statuses active, but DNSSEC is not enabled, representing a minor security gap. No security policy or incident response information is publicly available, and no direct contact details were found on the homepage, which could be improved to enhance trust and compliance. Overall, Zoovu presents a credible and professional online presence with room for improvement in privacy transparency and security disclosures.

Scanned

This is an earlier scan of zoovu.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching zoovu.com

This scan found 16 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
82
Security headers
35
Email security
80
DNS health
85
Network security
100
GDPR outside view
100
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Zoovu operates in the AI and ecommerce technology sector, offering B2B SaaS solutions focused on product discovery and personalized search experiences. Their business model centers on providing AI-driven tools to ecommerce businesses to increase conversions and average order values. The company leverages a mature digital infrastructure with integrations to major marketing and analytics platforms, indicating a data-driven approach to customer acquisition and retention. The absence of explicit contact information and privacy policies on the homepage suggests a potential area for growth in customer trust and regulatory compliance. The company’s market positioning as an AI search and merchandising platform aligns with current ecommerce trends emphasizing personalization and AI adoption. No parent or subsidiary relationships were identified, and the company appears to maintain a medium-sized operational scale.

Security posture

The website demonstrates a good security baseline with HTTPS enabled and domain status locks preventing unauthorized domain transfers or deletions. The use of reputable third-party services for analytics and marketing is evident, but DNSSEC is not enabled, which could expose the domain to DNS spoofing attacks. No security.txt or vulnerability disclosure mechanisms are present, limiting transparency for security researchers. The lack of visible security policies or incident response contacts reduces the site’s preparedness for handling security incidents publicly. Cookie consent is implemented, supporting GDPR compliance efforts, but the absence of a privacy policy page is a compliance gap. Overall, the security posture is solid but could be enhanced by enabling DNSSEC, publishing security policies, and providing clear incident response contacts.

Recommendations

  1. Enable DNSSEC to strengthen DNS security and prevent spoofing.
  2. Publish a comprehensive privacy policy and terms of service accessible from the homepage.
  3. Add a security policy page detailing frameworks and controls in place.
  4. Implement a security.txt file to facilitate vulnerability disclosures.
  5. Provide clear contact information including security incident contacts to improve trust and compliance.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Zoovu
Description
Personalize online experiences and drive ecommerce growth with AI-powered search, merchandising, and product recommendations.
Key services
AI Search, Product Discovery, Merchandising, Product Recommendations
Content quality
good
Branding
consistent

Technology

Stack
jQuery, Bootstrap, Elementor, Yoast SEO, Cloudflare DNS, Google Tag Manager, Microsoft Clarity, OneTrust Cookie Consent
Frameworks
Bootstrap, Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Domain locked with clientDeleteProhibited and clientTransferProhibited statuses
  • Cookie consent mechanism implemented

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, HubSpot Analytics
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Facebook Ads, Bing Ads, Google Ads
Tracking pixels
Facebook Pixel, Microsoft Clarity
Marketing tools
HubSpot Analytics, OneTrust Cookie Consent, AddToAny Social Sharing
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website uses WordPress CMS with Elementor and Bootstrap frameworks.
  2. Strong use of marketing and analytics tools including HubSpot, Google Analytics, Microsoft Clarity.
  3. Cookie consent implemented via OneTrust.
  4. No explicit privacy policy or terms of service pages found in the analyzed content.
  5. No direct contact emails or phone numbers found on the homepage content.
  6. Domain is secured with HTTPS and domain status locks.
  7. DNSSEC not enabled, which is a minor security gap.
  8. No security.txt or vulnerability disclosure information found.
  9. Website content is professional and business-oriented, targeting ecommerce and AI search markets.
Technical notes

Notes

The website is built on WordPress CMS using Elementor and Bootstrap frameworks, indicating a modern and flexible technical infrastructure. It integrates multiple analytics and marketing tools including Google Analytics, Microsoft Clarity, HubSpot, and Facebook Pixel, supporting extensive user tracking and marketing optimization. Hosting references suggest use of WP Engine, a reputable managed WordPress hosting provider. The site is mobile optimized with responsive design and good SEO practices including meta tags and structured data (JSON-LD). Performance is moderate, with potential improvements possible through optimization of scripts and assets. Accessibility features are basic, with room for enhancement to meet higher standards. The technical stack is mature and supports the business model effectively, though ongoing maintenance is needed to address minor security gaps and improve privacy compliance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 78/100Low25 findingsView report
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