Where is my pony is a strategic communications and design agency based in Gothenburg, Sweden, specializing in sustainability-focused services. Established in 2010, the company offers a broad range of services including strategic communication, sustainability communication, design and visual identity, campaign and concept development, web development and design, PR, social media, and multimedia production such as animation and 3D film. The agency positions itself as a trusted partner for businesses, authorities, and organizations aiming to engage audiences, build brands, and drive behavioral change towards sustainability. Technically, the website is built on the Wix platform leveraging modern React 18 technology, ensuring a responsive and performant user experience. The security posture is strong with HTTPS enforcement, appropriate security headers, and no detected vulnerabilities or exposed sensitive data. Privacy compliance is well addressed with clear privacy and cookie policies, including consent mechanisms aligned with GDPR requirements. Overall, the website reflects a professional, trustworthy, and mature digital presence supporting the company's business objectives.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
15/ 100 · Critical
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
7 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
EU business without adequate privacy measures
EU businesses are subject to strict GDPR requirements
What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures
Critical
No HTTPS encryption
GDPR requires appropriate security measures for personal data
What to do: Implement SSL/TLS certificate for HTTPS
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
0
Security headers
35
Email security
75
DNS health
65
Network security
100
GDPR outside view
15
Average
48
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention whereismypony.se, from OffSeq Breach.
No leaked records found
Breach holds no records for whereismypony.se right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The company operates as a specialized strategic communications and design agency with a focus on sustainability, serving a diverse clientele including companies, government bodies, and organizations. Its market position is strengthened by environmental certification (Miljödiplomerade enligt Svensk Miljöbas) and a comprehensive service portfolio that addresses modern communication needs. The business model revolves around consultancy and creative services, leveraging expertise in sustainability to differentiate itself in the competitive market. The presence of multiple contact channels, social media engagement, and a well-structured website indicates a customer-centric approach. The company appears to be small-sized, with a focused team of specialists. There is no indication of parent or subsidiary relationships. The agency's branding is consistent and professional, enhancing its credibility and market appeal.
Security posture
The website demonstrates a solid security posture with mandatory HTTPS enabled and several security headers likely in place, including Strict-Transport-Security, X-Content-Type-Options, X-Frame-Options, and Referrer-Policy. No sensitive data or credentials are exposed in the HTML content. The use of modern frameworks and libraries reduces the risk of known vulnerabilities, and cookie consent mechanisms indicate attention to privacy and security compliance. However, there is no explicit security policy or incident response information found on the site, which could be improved. Overall, the security score is high, reflecting good practices but with room for enhanced transparency and incident management readiness.
Recommendations
Publish a dedicated security policy page outlining security practices and incident response procedures.
Add explicit incident response contact channels such as security@ or abuse@ email addresses.
Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
Enhance SEO optimization by adding comprehensive meta tags and structured data for all pages.
Consider adding terms of service to improve legal completeness and user trust.
Automated reading of the public site. Ratings are indicative.
Business
Company
Where is my pony
Description
Where is my pony är en strategisk kommunikationsbyrå i Göteborg. Genom design och strategi bygger vi varumärken, kommunicerar hållbarhetsarbete och driver beteendeförändring.
Wix platform, React 18, Wix Pro Gallery, Wix Stores, Wix Blog, Wix Forms, Google Tag Manager, Lenis (smooth scroll library)
Frameworks
React
Platforms
Wix
Performance
fast
Mobile
good
Accessibility
good
SEO
basic
Security
Observed score
85/100
Good practices seen
HTTPS enforced
Security headers present
No exposed sensitive data in HTML
Use of modern libraries and frameworks
Cookie consent mechanism implemented
Analytics and tracking
Services
Google Analytics
Tracking level
moderate
Privacy practices
good
Advertising
Tracking pixels
Google Analytics (via Google Tag Manager)
Transparency
good
Site quality
Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high
Key observations
Website is built on Wix platform with modern React framework
Strong focus on sustainability and strategic communication
Comprehensive contact information with multiple channels
Privacy and cookie policies are present and GDPR compliant
No signs of security blocking or WAF challenges
Use of Google Analytics with consent management
Professional and consistent branding and design
Technical notes
Notes
The website is built on the Wix platform, utilizing React 18 and various Wix apps including Wix Pro Gallery, Wix Stores, Wix Blog, and Wix Forms. It employs modern web technologies such as AVIF image encoding, smooth scrolling via Lenis, and Google Tag Manager for analytics. The site is responsive and optimized for mobile devices, with good accessibility features such as skip-to-content buttons and focus management. Performance is optimized with lazy loading of images and videos, and use of CDN-hosted resources. The technical implementation is robust, leveraging Wix's ecosystem for scalability and ease of management, though SEO could be further enhanced with more comprehensive metadata and structured data coverage.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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