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Security report for visitiq.io

VisitIQ · Technology · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

62/100

Risk levelMedium

0–100, higher is better. How it is calculated

VisitIQ is a US-based technology company founded in 2022, offering an AI-driven identity intelligence and activation platform tailored for marketers, agencies, and enterprise marketing teams. Their platform enables identification of anonymous digital traffic, definition of ideal customer profiles (ICPs), audience expansion, and campaign activation leveraging AI and geo-targeting. The company positions itself as a modern B2B SaaS provider with a focus on marketing intelligence and activation solutions. The website is professionally designed, built on WordPress with modern plugins and hosted on WordPress.com infrastructure, indicating a mature digital presence. Multiple marketing and analytics tools are integrated, including Microsoft Clarity, LinkedIn Insight, Facebook Pixel, and Google Tag Manager, reflecting extensive user tracking and data collection capabilities. Security posture is solid with HTTPS enforced and use of hCaptcha for form protection, though some security best practices like DNSSEC and security headers could be improved. Privacy compliance is limited as no explicit privacy or cookie policies were found, which is a notable gap for GDPR and other regulations. Contact information is available only via web forms, with no direct emails or phone numbers published. WHOIS data is transparent and consistent with the business identity, supporting legitimacy. Overall, the website is professional and trustworthy but would benefit from enhanced privacy disclosures and security policies.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching visitiq.io

This scan found 27 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
30
Email security
55
DNS health
80
Network security
100
GDPR outside view
53
Average
62

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

VisitIQ operates in the technology sector, specifically targeting marketing professionals with AI-powered identity intelligence solutions. Their business model is SaaS-based, focusing on providing actionable marketing data and activation tools from a single platform. The company leverages partnerships and integrations, as indicated by their integration partners page and client logos carousel, suggesting a collaborative ecosystem. Market positioning emphasizes AI and data-driven marketing, targeting medium to large enterprises and agencies. The company is relatively new (founded 2022) but presents a consistent brand and professional digital footprint. Revenue streams likely include subscription fees for platform access and possibly consulting or custom services. The absence of direct contact emails and phone numbers suggests a lead generation approach via demo requests and contact forms. Strategic observations include the need to enhance privacy and security transparency to align with industry best practices and regulatory requirements.

Security posture

The website enforces HTTPS with a presumably valid SSL certificate, uses hCaptcha to protect form submissions, and has domain status set to clientTransferProhibited, which helps prevent unauthorized domain transfers. However, DNSSEC is not enabled, and no explicit security headers (e.g., Content-Security-Policy, X-Frame-Options) were detected, which could improve defense against common web attacks. No security policy or incident response information is published, limiting transparency for security concerns. The use of multiple third-party tracking scripts increases the attack surface and privacy risks. No vulnerabilities or exposed sensitive data were detected in the HTML content. Overall, the security posture is good but could be enhanced by implementing additional security headers, enabling DNSSEC, and publishing security and incident response policies.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy with clear GDPR compliance statements.
  2. Implement a cookie consent mechanism to comply with privacy regulations.
  3. Enable DNSSEC on the domain to improve DNS security.
  4. Add security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  5. Publish a security policy and incident response contact information to improve transparency and trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
VisitIQ
Description
Identify anonymous digital traffic, define ICPs, build lookalike audiences, find prospects with buying intent, leverage AI-based geo targeting, and seamlessly activate your data directly to campaigns—from a single platform.
Key services
Visitor Identification, ICP Definition, Audience Expansion, In-Market Signaling, Geo-Targeting, Campaign Activation
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Gravity Forms, Jetpack, Google Tag Manager, hCaptcha, AWS DNS, jQuery
Frameworks
Gutenberg, Gravity Forms plugin
Platforms
WordPress.com hosting
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enabled
  • Use of hCaptcha on forms
  • ClientTransferProhibited domain status

Analytics and tracking

Services
Microsoft Clarity, Google Analytics (via GTM), LinkedIn Insight, Facebook Pixel
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Microsoft Bing Ads
Tracking pixels
Microsoft Clarity, LinkedIn Insight Tag, Facebook Pixel
Marketing tools
LinkedIn Insight, Facebook Pixel, Microsoft Clarity
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional B2B SaaS marketing platform
  2. No explicit privacy or cookie policies found on homepage or main navigation
  3. Contact available only via form, no direct emails or phone numbers found
  4. Uses multiple third-party tracking and marketing pixels
  5. No security.txt or vulnerability disclosure information found
  6. Domain WHOIS data is transparent and consistent with business
  7. Site uses WordPress with modern plugins and hosting
  8. No WAF or blocking mechanisms detected
Technical notes

Notes

The website is built on WordPress using the Gutenberg editor and Gravity Forms plugin for form handling. It integrates multiple third-party analytics and marketing tools including Microsoft Clarity, LinkedIn Insight Tag, Facebook Pixel, and Google Tag Manager. Hosting is provided by WordPress.com, ensuring reliable infrastructure. The site is mobile optimized and uses modern fonts and responsive design. Performance is moderate, with some room for optimization. Accessibility features are basic but present. The technical stack is modern and well-maintained, though improvements in security configurations and privacy compliance are recommended to reduce risk and enhance user trust.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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