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Security report for usdairy.com

Undeniably Dairy · Other · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

67/100

Risk levelMedium

0–100, higher is better. How it is calculated

Undeniably Dairy operates as a prominent U.S. dairy industry resource, providing nutrition education, recipes, health benefits, and sustainability information. Funded by American dairy farmers and importers, it serves as a trusted platform to promote dairy consumption and industry transparency. The website is professionally designed, mobile-optimized, and rich in content, targeting consumers, farmers, and industry stakeholders. Technically, it leverages a modern CMS (Kentico) and integrates multiple analytics and marketing tools, reflecting a mature digital infrastructure. Security posture is solid with HTTPS and no visible vulnerabilities, though some security headers could be improved. Privacy and cookie policies are comprehensive and GDPR compliant, but explicit contact and incident response information are lacking. The absence of WHOIS data is a notable anomaly, suggesting privacy protection or data retrieval issues, which slightly impacts trustworthiness. Overall, the site is credible and authoritative but could enhance transparency and security disclosures.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching usdairy.com

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
15
Email security
75
DNS health
80
Network security
100
GDPR outside view
53
Average
67

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The website positions itself as a key educational and promotional platform for the U.S. dairy industry, supported by Dairy Management Inc. and its subsidiaries. Its business model focuses on non-profit promotion funded by dairy farmers and importers, aiming to increase dairy product demand through trusted information and community engagement. The site’s extensive content, partnerships, and social media presence indicate strong market positioning and a broad target audience. The integration of multiple marketing and analytics tools suggests a data-driven approach to audience engagement and growth. However, the lack of direct contact information and missing WHOIS data may limit some stakeholder trust and transparency.

Security posture

The website demonstrates a good security baseline with enforced HTTPS and no exposed sensitive data. It uses reputable third-party analytics and marketing services, which are standard in the industry. However, the absence of explicit security headers like Content-Security-Policy and lack of published security or incident response policies indicate room for improvement. No vulnerability disclosures or security.txt files were found, which could enhance transparency and trust. The site does not expose any obvious vulnerabilities or insecure forms. Overall, the security posture is good but could benefit from enhanced header implementation and published security policies.

Recommendations

  1. Implement and enforce comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  2. Publish explicit security and incident response policies on the website to improve transparency and preparedness.
  3. Add a vulnerability disclosure policy or security.txt file to facilitate responsible reporting of security issues.
  4. Provide clear and accessible contact information including security and general inquiry emails and phone numbers.
  5. Regularly audit third-party scripts and tracking pixels to ensure compliance with privacy regulations and minimize risk.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Undeniably Dairy
Description
The website is a trusted source for nutrition education, offering expert insights, health benefits, and recipes related to dairy. It is funded by U.S. dairy farmers and importers to build trust and sales of dairy products.
Key services
Nutrition education, Dairy recipes, Health and wellness information, Sustainability and farming insights, Industry resources
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery, Kentico CMS, Google Tag Manager, Google Analytics, Crazy Egg, Pinterest Pixel, TikTok Pixel, Facebook Pixel, StackAdapt, Mouseflow
Frameworks
Kentico Content Management System
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of secure external analytics and tracking scripts

Analytics and tracking

Services
Google Analytics, Crazy Egg, Mouseflow, TikTok Analytics, Facebook Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, StackAdapt
Tracking pixels
Pinterest Pixel, TikTok Pixel, Facebook Pixel, Crazy Egg, Mouseflow
Marketing tools
Crazy Egg, StackAdapt
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. No WAF or security challenge detected.
  3. WHOIS data is missing or unavailable, which is unusual for a commercial domain.
  4. Strong presence of tracking and marketing pixels indicating extensive user analytics.
  5. Privacy and cookie policies are present and appear comprehensive.
  6. No explicit contact emails or phone numbers found on the homepage or footer.
  7. No visible security.txt or vulnerability disclosure information.
  8. Use of modern CMS (Kentico) and multiple third-party analytics and marketing tools.
Technical notes

Notes

The website is built on the Kentico CMS platform, utilizing modern JavaScript libraries such as jQuery and various analytics and marketing scripts including Google Tag Manager, Crazy Egg, TikTok Pixel, and Facebook Pixel. The site is mobile-optimized with responsive images and accessible navigation. Performance is moderate, with deferred loading of some scripts and CSS. SEO is well addressed with proper meta tags, Open Graph, and JSON-LD structured data. No major technical debt or deprecated technologies were detected. Hosting provider details are not explicit. The site could improve by optimizing security headers and reducing extensive tracking for better privacy compliance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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