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Security report for thezeroproof.com

The Zero Proof · E-commerce · United States

Low risk. 4 critical or high findings in GDPR outside view and SSL/TLS.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

The Zero Proof operates a professionally designed e-commerce platform specializing in non-alcoholic beverages including wines, spirits, beers, cocktail kits, and related barware. Established in 2019, the company positions itself as a leading online retailer in this niche, targeting consumers seeking alcohol-free alternatives. The website leverages Shopify's robust platform and integrates multiple marketing and analytics tools such as Google Analytics, Facebook Pixel, Klaviyo, and Yotpo, indicating a mature digital marketing strategy. Technically, the site is well-implemented with modern web technologies, fast performance, and good mobile optimization. Security posture is strong with HTTPS enforced and domain locked with multiple EPP status codes, though DNSSEC is not enabled. However, the site lacks visible privacy and cookie policies and explicit contact information, which are areas for improvement. Overall, the site is trustworthy and professional with a solid market presence in the non-alcoholic beverage e-commerce sector.

Scanned

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
75
Email security
80
DNS health
85
Network security
100
GDPR outside view
58
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The business operates in the e-commerce retail sector focused on non-alcoholic beverages, a growing market segment. Its competitive advantage lies in a curated selection of over 30 brands and a wide product range including wines, spirits, beers, and cocktail kits. The business model is direct-to-consumer online sales via Shopify. The company targets adult consumers interested in alcohol alternatives, leveraging partnerships with known brands and marketing through multiple channels. The presence of subscription services (wine club) and bundles indicates diversified revenue streams. The company is featured in reputable media outlets, enhancing brand credibility. The domain age and registration details align with the business history, supporting legitimacy. The marketing ecosystem includes affiliate programs and retargeting, showing a sophisticated approach to customer acquisition and retention.

Security posture

The website demonstrates a good security maturity level with HTTPS enforced and domain locked against unauthorized changes. The use of Shopify's secure checkout and payment tokens adds to transactional security. CAPTCHA mechanisms are implemented on forms to prevent automated abuse. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of DNSSEC reduces DNS security. The lack of published security policies, incident response contacts, and vulnerability disclosure mechanisms indicates gaps in transparency and formal security governance. GDPR compliance indicators are minimal, and cookie consent mechanisms are not evident, which could pose compliance risks. Overall, the security posture is solid but could be enhanced by formalizing policies and improving DNS security.

Recommendations

  1. Enable DNSSEC on the domain to strengthen DNS security and prevent spoofing.
  2. Publish comprehensive privacy and cookie policies prominently on the website to improve compliance and user trust.
  3. Implement a cookie consent banner or mechanism to comply with GDPR and other privacy regulations.
  4. Add clear contact information including company emails and phone numbers for customer support and security incident reporting.
  5. Consider publishing a security policy and vulnerability disclosure program (security.txt) to enhance transparency and security culture.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
The Zero Proof
Description
The Zero Proof is the leading non-alcoholic beverage online store with over 30+ brands to savor. Browse The Zero Proof site and find your new favorite today!
Key services
Online retail of non-alcoholic wines, spirits, beers, cocktail kits, mixers, and barware
Content quality
excellent
Branding
consistent

Technology

Stack
Shopify, JavaScript, CSS, HTML5, Google Tag Manager, Microsoft Clarity, Facebook Pixel, Yotpo, Klaviyo, Tolstoy Video Widget, EasyGift, Superfiliate
Frameworks
Shopify Liquid, Shopify storefront APIs
Platforms
Shopify
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain locked with multiple EPP status codes
  • Use of Shopify secure checkout and payment tokens
  • No exposed sensitive data in HTML
  • Use of CAPTCHA on forms

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Shopify Analytics, Klaviyo Analytics, Yotpo Analytics
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads (AW-465059878), Facebook Ads
Tracking pixels
Facebook Pixel, Yotpo, Klaviyo, Shopify Pixels
Marketing tools
Klaviyo, Yotpo, Tolstoy Video Widget
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professionally designed Shopify e-commerce store specializing in non-alcoholic beverages.
  2. No explicit privacy, cookie, or terms of service pages detected in the provided HTML content.
  3. Multiple third-party marketing and analytics integrations are present.
  4. No direct company contact emails or phone numbers found in the HTML content.
  5. Domain is secured with HTTPS and domain status locks but DNSSEC is not enabled.
  6. Content is adult-oriented but safe and appropriate for general mature audiences.
  7. No WAF or blocking mechanisms detected; full site content accessible.
Technical notes

Notes

The website is built on the Shopify platform using modern web technologies including JavaScript modules, CSS, and HTML5. It integrates multiple third-party services for analytics, marketing, loyalty, and affiliate tracking. The site is optimized for performance with preloading of assets and lazy loading of images. Mobile responsiveness and accessibility features are well implemented. The domain is registered with GoDaddy and uses Shopify hosting infrastructure. The technical implementation shows no critical errors or broken elements. Opportunities exist to improve DNS security by enabling DNSSEC and to enhance privacy compliance by adding missing policy pages and consent mechanisms.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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