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Security report for thepma.org

Performance Marketing Association · Other · United States

Medium risk. 4 critical or high findings in GDPR outside view and SSL/TLS.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

The Performance Marketing Association (PMA) is a well-established non-profit trade association focused on advancing the performance marketing industry. Founded in 2008 and operating a domain since 2012, the PMA serves a broad audience of advertisers, publishers, and marketing professionals by providing advocacy, research, educational resources, and networking opportunities. The website reflects a professional and consistent brand presence with comprehensive content about the industry, member benefits, and ongoing initiatives. Technically, the site is built on WordPress using modern plugins and frameworks such as WPBakery, Slider Revolution, and Paid Memberships Pro. It employs standard web technologies including jQuery and integrates analytics tools like Google Analytics and Gaug.es. The site is mobile-optimized and SEO-friendly, though performance is moderate rather than fast. From a security perspective, the site uses HTTPS and domain registration protections but lacks DNSSEC and explicit security headers. There is no visible security or incident response policy, and no cookie consent mechanism is implemented despite tracking scripts. These gaps present moderate security and compliance risks. Overall, the PMA website is a credible and professional platform with solid business credibility and good content quality. However, it would benefit from enhanced security policies, privacy compliance improvements, and technical hardening to better protect users and data.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching thepma.org

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
42
Security headers
85
Email security
70
DNS health
80
Network security
100
GDPR outside view
53
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The PMA occupies a niche as a key industry association in performance marketing, representing over 200,000 businesses and individuals. Its business model centers on membership services, industry advocacy, and research dissemination. The association leverages partnerships with prominent affiliate marketing companies and networks, as evidenced by the Industry Champion Member list. The site’s content and resources indicate a focus on education, compliance, and industry advancement. The PMA’s US base and Delaware incorporation align with its domain registration data. Growth indicators include active webinars, surveys, and member engagement features. The partnership ecosystem is robust, supporting the PMA’s market position as a central industry body.

Security posture

The PMA website demonstrates a moderate security posture. HTTPS is enforced, and domain status flags prevent unauthorized domain changes. However, the absence of DNSSEC and security headers reduces DNS and web security robustness. No explicit security or incident response policies are published, limiting transparency and preparedness. The lack of a cookie consent mechanism raises privacy compliance concerns, especially under GDPR. No vulnerable libraries or exposed sensitive data were detected in the HTML content. Overall, the site follows basic security best practices but requires improvements in policy publication, DNS security, and privacy compliance to strengthen its security maturity.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Publish a comprehensive security policy and incident response plan accessible on the website.
  3. Implement security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  4. Add a cookie consent banner/mechanism to comply with GDPR and other privacy regulations.
  5. Regularly audit and update WordPress plugins and themes to mitigate vulnerabilities.

Contact details published on the site

Addresses
Legal name
The Performance Marketing Association, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Performance Marketing Association
Description
The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008, aiming to raise the profile of performance marketing, a multi-billion dollar marketing channel comprising over 200,000 businesses and individuals. It supports growth in performance-based marketing initiatives for advertisers.
Key services
Industry advocacy, Member resources and directories, Research studies and surveys, Educational councils and webinars, Membership benefits and networking
Content quality
good
Branding
consistent

Technology

Stack
WordPress, PHP, jQuery, Slider Revolution, WPBakery Page Builder, Easy Digital Downloads, Paid Memberships Pro, Google Analytics, Tooltip.io
Frameworks
Yoast SEO
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
70/100
Good practices seen
  • HTTPS enabled
  • Use of clientDeleteProhibited and other domain status flags to prevent unauthorized changes
  • No exposed sensitive data in HTML
  • Use of security plugins (e.g., Paid Memberships Pro)

Analytics and tracking

Services
Google Analytics, Gaug.es
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Gaug.es
Marketing tools
Tooltip.io, Paid Memberships Pro, Easy Digital Downloads
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional non-profit trade association site focused on performance marketing.
  2. Content is rich with industry resources, member benefits, and research.
  3. No signs of malicious or suspicious activity.
  4. No explicit privacy or security policies beyond basic privacy and billing terms.
  5. No cookie consent mechanism detected despite use of tracking and analytics.
  6. Domain uses privacy protection but is consistent with business type and location.
  7. No WAF or blocking mechanisms detected; site fully accessible.
Technical notes

Notes

The website is built on a mature WordPress platform with a modern tech stack including WPBakery Page Builder and Slider Revolution for content presentation. It integrates membership management via Paid Memberships Pro and e-commerce capabilities through Easy Digital Downloads. Analytics and tracking are implemented using Google Analytics and Gaug.es, with marketing tools like Tooltip.io. The site is mobile responsive and SEO optimized using Yoast SEO. Performance is moderate, with room for optimization. Accessibility features are basic but present. The hosting provider is not explicitly identified but domain registrar is GoDaddy. Overall, the technical infrastructure is solid but could benefit from performance tuning and enhanced security configurations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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