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Security report for themarketer.com

theMarketer · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

theMarketer is a mature SaaS platform specializing in email marketing, SMS, loyalty, and referral automation tailored for e-commerce businesses. Established in 2002, it holds a strong market position supported by official partnerships with Amazon AWS and recognized certifications such as ISO 27001 and Deloitte cybersecurity audits. The platform offers a comprehensive suite of marketing tools designed to enhance customer engagement and drive sales growth through personalized campaigns and automation. Technically, the website leverages modern frameworks like Nuxt.js and Vue.js, integrates multiple analytics and marketing pixels, and is hosted with a reputable registrar and DNS provider. The site demonstrates excellent performance, mobile optimization, and SEO practices, reflecting a high level of digital maturity. From a security perspective, the platform enforces HTTPS, maintains domain registration locks, and holds industry-standard certifications. However, there is room for improvement in explicit security headers and public incident response information. Privacy compliance is robust, with clear GDPR adherence and cookie consent mechanisms. Overall, theMarketer presents a low-risk profile with strong business credibility, technical sophistication, and security posture. Strategic recommendations include enabling DNSSEC, publishing a security.txt file, and enhancing security header implementation to further strengthen trust and resilience.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching themarketer.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
82
DNS health
70
Network security
100
GDPR outside view
85
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

theMarketer operates in the competitive e-commerce marketing automation sector, targeting online retailers and marketers seeking integrated solutions for email, SMS, loyalty, and referral programs. Its business model is SaaS-based, generating revenue through subscription plans. The company benefits from strategic partnerships, notably with Amazon AWS, and has earned industry awards that enhance its market credibility. The platform's comprehensive feature set and customer testimonials indicate a focus on customer retention and growth. The absence of a parent company or subsidiaries suggests an independent operation with medium company size. The website content and certifications reflect a professional and trustworthy brand image.

Security posture

theMarketer exhibits a mature security posture with enforced HTTPS, domain status protections, and ISO 27001 certification validated by Deloitte's cybersecurity audit. The website integrates multiple third-party scripts for analytics and marketing, which necessitates ongoing vigilance for vulnerabilities. No critical vulnerabilities or exposed sensitive data were detected. GDPR compliance is evident, though incident response contact details are not publicly disclosed. Security headers could be more explicitly implemented to enhance protection against common web threats. Overall, the platform demonstrates readiness for secure operations but should address minor gaps to maintain and improve its security culture.

Recommendations

  1. Enable DNSSEC to protect against DNS spoofing and improve domain security.
  2. Publish a security.txt file to facilitate responsible vulnerability disclosure and incident reporting.
  3. Implement explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  4. Provide clear incident response contact channels on the website to improve transparency and readiness.
  5. Regularly audit and update third-party scripts to mitigate risks from external dependencies.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
theMarketer
Description
Integrated email marketing, SMS, loyalty, and referral platform with automation and personalization. Drive effective long-term growth using customer data and smart eCommerce integrations.
Key services
Email Marketing, Marketing Automation, Loyalty Program, Referral Program, Audience Management, Reporting & Analytics, Creative Tools, Feedback & Reviews, Launcher
Content quality
excellent
Branding
consistent

Technology

Stack
Nuxt.js, Vue.js, Google Tag Manager, TikTok Pixel, Facebook Pixel, LinkedIn Insight Tag, Taboola, Dreamdata Analytics, Crisp Chat
Frameworks
Vue.js, Nuxt.js
Platforms
Cloudflare DNS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientRenewProhibited, clientTransferProhibited, clientUpdateProhibited
  • ISO 27001 certification
  • Deloitte cybersecurity audit

Analytics and tracking

Services
Google Analytics, Dreamdata Analytics, TikTok Analytics, Facebook Analytics, LinkedIn Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Taboola
Tracking pixels
TikTok Pixel, Facebook Pixel, LinkedIn Insight Tag, Google Analytics (via GTM), Dreamdata Analytics
Marketing tools
Dreamdata Analytics, Crisp Chat
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional SaaS platform for email marketing and automation.
  2. Strong emphasis on GDPR compliance and data protection.
  3. Multiple industry certifications and audits enhance trust.
  4. Comprehensive marketing and analytics integrations.
  5. No signs of blocking or WAF challenges.
  6. Good use of modern web technologies and frameworks.
  7. Clear navigation and rich content with customer testimonials.
  8. Cookie consent mechanism implemented properly.
Technical notes

Notes

The website is built on a modern JavaScript framework stack (Nuxt.js and Vue.js), ensuring a responsive and dynamic user experience. Hosting and DNS are managed through reputable providers (GoDaddy and Cloudflare), contributing to reliability and performance. The site employs multiple analytics and marketing tools integrated via tag managers and pixels, enabling extensive user tracking and marketing optimization. Performance is fast with good mobile optimization and SEO practices. The technical implementation is robust, though improvements in security header deployment and DNS security could further enhance the platform's resilience and compliance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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