Salted Stone Inc. is a well-established digital marketing and consulting agency based in Australia, specializing in end-to-end marketing, sales, support, and customer success services. The company holds a strong market position as a HubSpot Elite-tier partner and digital growth accelerator, serving businesses seeking strategic and tactical digital solutions. Their service portfolio is comprehensive, covering strategy, marketing, integrations, sales, branding, web development, customer success, and HubSpot-specific solutions. Technically, the website is built on the HubSpot CMS platform, leveraging modern JavaScript libraries and marketing analytics tools such as Hotjar and Google Tag Manager. The site demonstrates good performance, mobile optimization, and SEO practices. Security-wise, the website enforces HTTPS and avoids exposing sensitive data but lacks explicit security headers and formal security policies. Privacy compliance is partial, with cookie consent mechanisms present but no visible privacy or terms of service pages. Overall, the website projects high professionalism and trustworthiness, supported by client logos and endorsements. Recommendations include publishing clear privacy and security policies, enhancing security headers, and improving accessibility features.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
25/ 100 · Critical
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
7 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
No HTTPS encryption
GDPR requires appropriate security measures for personal data
What to do: Implement SSL/TLS certificate for HTTPS
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
0
Security headers
55
Email security
60
DNS health
70
Network security
100
GDPR outside view
25
Average
52
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention thebrandmanager.com.au, from OffSeq Breach.
No leaked records found
Breach holds no records for thebrandmanager.com.au right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Salted Stone operates as a medium-sized digital agency focused on technology-driven marketing and consulting services. Their competitive advantage lies in their HubSpot Elite partnership and a broad service offering that integrates strategy, marketing automation, CRM, and customer success. The company targets businesses that require scalable digital growth solutions, particularly those invested in HubSpot technologies. Their ecosystem includes partnerships with major technology providers and a client base featuring notable brands. The business model is service-oriented, generating revenue through consulting, implementation, and ongoing support engagements. Growth indicators include a decade-long market presence and multiple industry recognitions. The website content and structure reflect a mature digital marketing strategy with integrated analytics and retargeting tools.
Security posture
The website exhibits a solid security posture with mandatory HTTPS encryption and no visible exposure of sensitive information in the HTML content. The use of HubSpot's secure CMS platform adds an additional layer of security. However, the absence of explicit security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options reduces the overall security hardening. There is no evidence of a published security policy, incident response plan, or vulnerability disclosure program, which are important for compliance and trust. Privacy compliance is limited, with no clear privacy policy or GDPR-specific disclosures found. The site uses multiple tracking and marketing scripts, which necessitates transparent privacy practices. Overall, the security maturity is good but can be improved by formalizing policies and enhancing HTTP security headers.
Recommendations
Publish comprehensive privacy policy and terms of service pages accessible from the website footer or main navigation.
Implement and enforce security headers including CSP, HSTS, X-Frame-Options, and X-XSS-Protection.
Add a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
Provide explicit contact information for security incidents, such as security@ or abuse@ email addresses.
Enhance accessibility compliance to meet WCAG standards for broader user inclusivity.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Salted Stone Inc.
Description
Digital agency providing end-to-end marketing, sales, support, & customer success services. Award Winners, HubSpot Elite-tier Partners, Digital Growth Accelerators.
Website is a professional digital marketing and consulting agency site.
Content is rich, well-structured, and uses modern web technologies.
No explicit privacy policy or terms of service pages found in the HTML content.
Cookie consent mechanism script is present but no visible cookie policy page detected.
Contact information such as emails or phone numbers not explicitly found in the HTML content provided.
Social media links to LinkedIn, Instagram, Twitter, and Facebook are present.
Multiple client logos and partner badges indicate strong trust signals.
Security posture is good with HTTPS and no exposed sensitive data, but missing explicit security headers.
Use of HubSpot CMS and related marketing and analytics tools is extensive.
No signs of WAF or content blocking detected.
Technical notes
Notes
The website is built on the HubSpot CMS platform, utilizing modern JavaScript libraries such as jQuery, Slick Carousel, ScrollReveal.js, and Typekit fonts for enhanced user experience and design. It integrates multiple marketing and analytics tools including HubSpot Analytics, Google Tag Manager, Hotjar, Marin Software, and G2 Crowd tracking. The site is mobile optimized with responsive design elements and lazy loading for images. Performance is moderate, with potential improvements in loading speed by optimizing third-party scripts. The technical implementation is robust, leveraging HubSpot's secure hosting and content delivery infrastructure. However, the lack of explicit security headers and formal privacy documentation indicates areas for technical and compliance enhancement.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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