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Security report for smtusa.com

Sales & Marketing Technologies · Technology · United States

High risk. 7 critical or high findings in GDPR outside view, SSL/TLS and 2 other checks.

Security score

40/100

Risk levelHigh

0–100, higher is better. How it is calculated

Sales & Marketing Technologies is a small, established digital marketing agency based in Longwood, Florida, with approximately 30 years of experience serving over 4,500 clients. The company specializes in lead generation, sales automation, SEO, PPC, social media marketing, and web development services primarily targeting businesses in the Orlando area. Their website reflects a professional and consistent brand presence with clear calls to action and client testimonials that enhance trust. Technically, the site uses a custom ASP.NET Web Forms platform with modern libraries such as Bootstrap and jQuery, and integrates multiple marketing and analytics tools including Google Analytics, Hotjar, Facebook Pixel, and ActiveCampaign tracking. However, the absence of HTTPS in the provided content is a significant security concern that undermines user trust and data protection. Privacy and cookie policies are present but basic, and no terms of service or explicit security policies are found. Overall, the website is functional and well-designed but requires critical security improvements to meet modern standards.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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Keep watching smtusa.com

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
25
Email security
75
DNS health
80
Network security
20
GDPR outside view
40
Average
40

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company holds a strong local market position as a trusted digital marketing partner with certifications such as Google Partner and BBB accreditation. Their business model focuses on providing integrated marketing systems combining traffic generation, lead intake, and follow-up automation. The target audience includes small to medium-sized businesses seeking to improve online lead generation and sales conversion. The company emphasizes a partnership approach with clients, offering free consultations and satisfaction guarantees. Their marketing ecosystem includes partnerships with recognized organizations and uses advanced tracking and retargeting technologies to optimize client campaigns. Growth indicators include long-term client relationships and a comprehensive service portfolio.

Security posture

The current security posture is moderate but with critical gaps. The lack of HTTPS is a major vulnerability that exposes users to data interception risks, especially given the presence of multiple forms collecting personal and business information. No security headers were detected, and there is no public incident response or security policy information. The use of validated form inputs and absence of exposed sensitive data are positive aspects. Compliance with GDPR is not clearly demonstrated despite a GDPR modal present, and no data protection officer contact is provided. The extensive use of third-party tracking scripts increases the attack surface and privacy risks. Overall, the security maturity is basic and requires urgent enhancements to protect user data and comply with best practices.

Recommendations

  1. Implement HTTPS across the entire website with a valid SSL/TLS certificate to secure data in transit.
  2. Add essential security headers such as Content-Security-Policy, X-Frame-Options, and X-XSS-Protection to mitigate common web attacks.
  3. Publish clear terms of service and a comprehensive security policy to inform users and improve compliance.
  4. Enhance privacy compliance by updating the privacy policy to explicitly address GDPR requirements and appoint a data protection officer if applicable.
  5. Regularly audit and update all third-party libraries and tracking scripts to minimize vulnerabilities and privacy risks.

Contact details published on the site

Addresses
Legal name
Sales & Marketing Technologies, Ltd
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Sales & Marketing Technologies
Description
We can help drive leads and increase your sales with our proven marketing systems. Using the latest digital marketing tactics, we drive traffic, use sales automation and help you convert your leads.
Key services
SEO, PPC, Social Media Marketing, Web Development, Marketing Automation, CRM Integration
Content quality
good
Branding
consistent

Technology

Stack
ASP.NET Web Forms, jQuery, Bootstrap, FontAwesome, Google Analytics, Hotjar, Facebook Pixel, Diffuser (visitor tracking), Trackcmp (ActiveCampaign tracking), Lite Vimeo
Frameworks
Bootstrap, ASP.NET
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
40/100
Good practices seen
  • Use of form validation
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Hotjar, Facebook Pixel, Diffuser, Trackcmp
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads
Tracking pixels
Facebook Pixel, Hotjar, Diffuser, Trackcmp (ActiveCampaign)
Marketing tools
ActiveCampaign, Hotjar, Facebook Pixel
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional digital marketing agency site with clear calls to action
  2. Multiple contact forms collecting personal and business information
  3. Use of multiple third-party marketing and analytics tools
  4. No explicit terms of service found
  5. Privacy and cookie policies present but basic
  6. No HTTPS detected in provided data, which is a critical security concern
  7. Good branding consistency and trust signals such as BBB and Google Partner badges
Technical notes

Notes

The website is built on a legacy ASP.NET Web Forms platform enhanced with modern front-end frameworks like Bootstrap and jQuery. It integrates multiple third-party marketing and analytics tools, indicating a mature digital marketing infrastructure. Performance is moderate with lazy loading of images and deferred script loading. Mobile optimization is good, and SEO practices are evident through meta tags and structured content. However, the absence of HTTPS and lack of modern security headers indicate technical debt and potential risks. The site would benefit from modernization efforts including migration to a more current web framework and improved security configurations to reduce technical risks and improve user trust.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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