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Security report for smartico.one

🚀Local Ads at Scale for Media Companies | Smartico · Media · N/a

Medium risk. 5 critical or high findings in Security headers, SSL/TLS and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smartico is a technology-driven advertising platform specializing in delivering high-impact local display and video ads at scale for media companies and their SMB advertisers. The company leverages a combination of AI and human creativity to automate ad creation and distribution, enabling regional news publishers to generate thousands of local ads effortlessly. Their product suite includes Smart Ads, Ad Studio, Smart Inserts, Social Job Ads, Marketplaces, Advertorials, and Digital Magazines, positioning them as a comprehensive solution provider in the digital advertising space. The website reflects a mature digital presence with professional design, SEO optimization, and modern web technologies, indicating a solid technical infrastructure. Security posture is good with HTTPS and cookie consent mechanisms, though explicit security headers and privacy policies are lacking. Overall, the business appears credible and well-positioned in the media advertising technology sector, though improvements in privacy compliance documentation and security headers are recommended.

Scanned

This is an earlier scan of smartico.one. View the latest report

NIS2 and GDPR posture

GDPR outside view
95/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

  3. DNS health

    DNS sends visitors and email to the right servers. Misconfigured records can cause outages or let someone redirect your traffic.

    • High

      Domain Expires Soon

      Domain expires in 13 days

      What to do: Renew domain registration before expiration

Need hands-on remediation? Email guard@offseq.com

Keep watching smartico.one

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
75
DNS health
60
Network security
100
GDPR outside view
95
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smartico targets regional news publishers and SMB advertisers, capitalizing on the trust local publishers have within their communities. Their SaaS business model focuses on automating digital ad creation and distribution, unlocking new revenue streams for traditional print advertisers transitioning to digital. The company demonstrates a strong partnership ecosystem with related CMS and studio platforms and a presence among leading publishers. Their competitive advantage lies in combining AI with human touch to create engaging ads quickly. The absence of public contact emails or phone numbers suggests a controlled customer engagement approach, likely via partner channels or login portals. Growth indicators include a broad product portfolio and integration with multiple digital marketing tools. Strategic observations highlight the need for enhanced privacy and security transparency to align with evolving compliance standards.

Security posture

The website employs HTTPS, ensuring encrypted communications, and integrates reCAPTCHA scripts to mitigate automated abuse. Cookie consent is managed via Borlabs Cookie, indicating awareness of privacy regulations. However, the absence of explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options represents a gap in defense-in-depth strategies. No vulnerabilities or exposed sensitive data were detected in the analyzed content. The lack of a published privacy policy and terms of service reduces transparency and may impact compliance with GDPR and similar regulations. Incident response and vulnerability disclosure mechanisms are not publicly documented, which could hinder timely security issue reporting and resolution. Overall, the security posture is moderate with room for improvement in policy documentation and header implementation.

Recommendations

  1. Publish a comprehensive privacy policy and terms of service to enhance transparency and compliance.
  2. Implement standard security headers including Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, and Referrer-Policy.
  3. Establish and publicize an incident response and vulnerability disclosure process to facilitate security issue management.
  4. Regularly audit third-party scripts and plugins for vulnerabilities and update them promptly.
  5. Enhance contact information availability to improve business credibility and user trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
🚀Local Ads at Scale for Media Companies | Smartico
Description
Revolutionize your advertising with local ads at scale! Smartico's high-impact display & video ads for SMBs are powered by AI and human touch.
Key services
Smart Ads, Smartico Ad Studio, Smart Inserts, Smart Social Job Ads, Smart Marketplaces, Smart Advertorials, Smart Magazines
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, jQuery, Borlabs Cookie, Brevo (Sendinblue) SDK, Clipboard.js, Swiper.js
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Use of reCAPTCHA script
  • Cookie consent mechanism implemented

Analytics and tracking

Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Sendinblue (Brevo)
Marketing tools
Sendinblue (Brevo), Borlabs Cookie
Transparency
basic

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional SaaS platform for local advertising solutions targeting media companies and SMBs.
  2. Content is rich with product and solution descriptions, use cases, and client logos.
  3. No direct contact emails or phone numbers publicly listed; login portals link to related apps.
  4. Cookie consent implemented via Borlabs Cookie plugin.
  5. No explicit privacy policy or terms of service pages detected in the provided content.
  6. No WHOIS data available, indicating privacy protection or data unavailability.
  7. No signs of WAF or content blocking; site fully accessible.
  8. Use of modern web technologies and SEO best practices evident.
Technical notes

Notes

The website is built on WordPress using the Elementor page builder and Yoast SEO plugin, indicating a modern and flexible CMS infrastructure. It utilizes common libraries such as jQuery, Clipboard.js, and Swiper.js for enhanced user interaction and UI components. The presence of Borlabs Cookie and Brevo (Sendinblue) SDKs shows integration with privacy management and marketing automation tools. Performance is moderate with video backgrounds and multiple images, but mobile optimization is good. Accessibility features are basic, with some room for improvement. SEO is well addressed with meta tags, Open Graph, and JSON-LD structured data. Hosting provider details are not explicitly available. Overall, the technical stack supports a professional and scalable digital presence but could benefit from performance tuning and enhanced accessibility.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 73/100Medium29 findingsView report
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