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Security report for smartico.one

🚀Local Ads at Scale for Media Companies | Smartico · Media · N/a

Medium risk. 4 critical or high findings in Security headers and SSL/TLS.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smartico is a technology company specializing in AI-powered local advertising solutions tailored for regional news publishers and SMB advertisers. Their platform enables the creation and delivery of thousands of high-impact digital display and video ads with instant landing pages, combining artificial intelligence with human creativity. The company offers a suite of products including Smart Ads, Ad Studio, Smart Inserts, Social Job Ads, Marketplaces, Advertorials, and Digital Magazines, positioning itself as a leader in the media advertising technology sector. Technically, the website is built on WordPress with Elementor and Yoast SEO, leveraging modern web technologies and marketing automation tools such as Brevo (Sendinblue). The site is well-optimized for SEO and mobile devices, with good performance and accessibility features. Security practices include HTTPS, reCAPTCHA integration, and cookie consent management, although some security headers could be improved. The security posture is solid with no visible vulnerabilities or exposed sensitive data, but the absence of explicit privacy and terms of service pages and the lack of public WHOIS data reduce transparency. The domain is privacy protected, which is common for commercial entities but limits trust verification. Overall, the website demonstrates a professional and trustworthy presence with room for enhanced compliance documentation. Strategically, Smartico should focus on publishing comprehensive privacy and security policies, enhancing security headers, and improving transparency around domain registration to strengthen trust and compliance posture.

Scanned

NIS2 and GDPR posture

GDPR outside view
95/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching smartico.one

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
75
DNS health
75
Network security
100
GDPR outside view
95
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smartico operates in the media technology sector, targeting regional news publishers and SMB advertisers with scalable digital advertising solutions. Their competitive advantage lies in combining AI with human creativity to automate and optimize local ad creation and delivery. The business model is B2B SaaS, generating revenue through product subscriptions and advertising services. The company has a strong partnership ecosystem, including related CMS and studio platforms, and leverages marketing automation for customer engagement. Growth indicators include a large volume of ads created annually and deployment across millions of devices monthly. The company’s strategic focus on local advertising and integration with existing print and social media assets positions it well in a niche market with high demand for digital transformation.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and integration of Google reCAPTCHA to protect forms. Cookie consent is managed via Borlabs Cookie, indicating attention to privacy compliance. However, the absence of explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options suggests room for improvement. No exposed sensitive data or vulnerable libraries were detected. The lack of published security policies or incident response contacts limits transparency and preparedness visibility. Overall, the security maturity is good but could be enhanced by formalizing policies, improving header configurations, and publishing incident response information.

Recommendations

  1. Publish a comprehensive privacy policy and terms of service pages to improve compliance and user trust.
  2. Implement and enforce security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Regularly audit and update WordPress core, themes, and plugins to mitigate vulnerabilities.
  4. Enhance accessibility features to meet WCAG standards and improve user experience for all audiences.
  5. Provide clear contact information for security incidents and data protection officer to improve incident response readiness.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
🚀Local Ads at Scale for Media Companies | Smartico
Description
Smartico enables regional news publishers to deliver thousands of local display and video ads for their local SMB advertisers with AI and human touch. They offer high-impact digital display ads, instant landing pages, and tools to transform print advertisers into digital customers.
Key services
Smart Ads - high-impact digital display ads with instant landing pages, Smartico Ad Studio - ad design editor, Smart Inserts - shoppable banner ads, Smart Social Job Ads - social media recruiting campaigns, Smart Marketplaces - SEO-relevant local business directories, Smart Advertorials - digital advertorials from print content, Smart Magazines - digital magazines based on PDFs
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress 6.8.3, Elementor 3.28.0, Yoast SEO 24.7, jQuery 3.7.1, Borlabs Cookie, Brevo (Sendinblue) marketing automation, Clipboard.js, Swiper.js
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Use of reCAPTCHA script
  • Cookie consent mechanism implemented

Analytics and tracking

Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Google reCAPTCHA, Brevo (Sendinblue) marketing scripts
Marketing tools
Brevo (Sendinblue), Yoast SEO
Transparency
good

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia
  2. Professional design with clear navigation and structured menus
  3. Strong focus on AI-powered local advertising solutions for media companies
  4. Multiple product offerings and use cases detailed
  5. Cookie consent implemented via Borlabs Cookie
  6. No explicit contact emails or phone numbers found on main pages
  7. WHOIS data is privacy protected or unavailable
  8. No security challenge or WAF blocking detected
  9. No explicit privacy policy or terms of service pages found
  10. Use of modern WordPress plugins and SEO tools
Technical notes

Notes

The website is built on a modern WordPress platform using Elementor for page building and Yoast SEO for search engine optimization. It integrates several third-party scripts including jQuery, Borlabs Cookie for consent management, Brevo (Sendinblue) for marketing automation, and Google reCAPTCHA for bot protection. The site uses hosted videos and SVG images for rich media content. Performance is moderate with good mobile optimization and responsive design. Technical debt appears low with up-to-date plugins and structured data implemented via JSON-LD. Opportunities exist to improve security headers and accessibility compliance to reduce technical risks and enhance operational resilience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium30 findingsView report
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