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Security report for smarter-ecommerce.com

Smarter Ecommerce GmbH · E-commerce · Austria

Medium risk. 7 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

51/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smarter Ecommerce GmbH is an established Austrian company founded in 2007, specializing in AI-powered PPC campaign management software and expert consulting services tailored for ecommerce businesses. The company holds reputable certifications such as Google Premier Partner and Microsoft Advertising Elite Partner, positioning itself as a trusted player in the ecommerce marketing technology sector. Their offerings focus on Performance Max optimization, Google Ads management, and comparison shopping services, targeting ecommerce clients seeking to maximize advertising ROI. Technically, the website leverages modern web technologies including Bootstrap, GSAP, and Storyblok CMS, hosted behind Cloudflare CDN. The site implements a consent management platform (Usercentrics) and integrates multiple analytics and tracking tools such as Google Analytics, Hotjar, and Microsoft Clarity, reflecting a mature digital marketing infrastructure. Mobile optimization and SEO practices are well addressed, although performance metrics are not explicitly available. From a security perspective, the site lacks a valid SSL certificate, which is a critical vulnerability impacting user trust and data protection. While some security headers are present, important enhancements such as DNSSEC, CAA records, and full HSTS implementation are missing. No explicit security or incident response policies are published, and no vulnerability disclosure mechanisms are evident. Privacy compliance is well managed through a comprehensive privacy policy and cookie consent mechanism. Overall, the website demonstrates strong business credibility and digital maturity but requires urgent remediation of SSL/TLS issues and security hardening to ensure secure user interactions and compliance with best practices.

Scanned

NIS2 and GDPR posture

GDPR outside view
0/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching smarter-ecommerce.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
50
Email security
85
DNS health
70
Network security
100
GDPR outside view
0
Average
51

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smarter Ecommerce GmbH operates in the ecommerce marketing technology sector, providing a hybrid business model combining proprietary AI-driven software with expert PPC consulting services. Their market positioning is reinforced by long domain tenure, multiple industry certifications, and partnerships with Google and Microsoft. The company targets medium to large ecommerce retailers across 49 countries, managing significant ad spend and generating substantial client revenue. Their competitive advantage lies in integrating business goals directly into PPC campaign management, leveraging data-driven automation and actionable insights. The company maintains a strong partnership ecosystem and showcases client success stories with notable brands, indicating a robust growth trajectory and market acceptance.

Security posture

The current security posture of the website is moderate but with critical gaps. The absence of a valid SSL certificate severely undermines secure communications and user trust. Partial implementation of security headers and lack of DNSSEC and CAA records expose the domain to potential DNS and certificate issuance risks. The site uses a reputable consent management platform ensuring GDPR compliance, but lacks published security policies or incident response contacts, which are important for transparency and preparedness. No known vulnerabilities or malware are detected, but the missing HTTPS is a major compliance and security issue. The company should prioritize SSL deployment and enhance DNS and HTTP security configurations to improve resilience and trustworthiness.

Recommendations

  1. Immediately install and maintain a valid SSL/TLS certificate to enable HTTPS across the entire site.
  2. Enable full HSTS with includeSubDomains and preload directives to enforce secure connections.
  3. Implement DNSSEC and CAA DNS records to protect domain integrity and restrict certificate issuance.
  4. Publish a clear security policy and incident response contact information to improve transparency and readiness.
  5. Add Content Security Policy (CSP) headers to mitigate cross-site scripting and related attacks.
  6. Enable OCSP stapling and session resumption to improve SSL performance and security.
  7. Maintain and regularly audit third-party scripts and tracking tools to minimize security risks.

Contact details published on the site

Addresses
Legal name
Smarter Ecommerce GmbH
Technical notes

Notes

The website is built using modern front-end technologies including Bootstrap for responsive design and GSAP for animations, hosted on Cloudflare CDN for performance and security benefits. The CMS appears to be Storyblok, a headless CMS, enabling flexible content management. The site integrates multiple analytics and marketing tools with consent management to comply with privacy regulations. However, performance data is missing, and SSL/TLS configuration is incomplete, impacting security and potentially SEO rankings. Accessibility features are basic but present. The technical infrastructure supports a professional and scalable ecommerce marketing platform but requires security improvements and performance monitoring to optimize user experience and trust.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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