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Security report for responsiveads.com

ResponsiveAds · Technology · N/a

Medium risk. 4 critical or high findings in Security headers, SSL/TLS and 1 other check.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

ResponsiveAds is a mature technology company specializing in creative automation for digital advertising, offering a comprehensive suite of tools and services to brands, agencies, and publishers. Their platform supports high-impact, fluid HTML5 ads across multiple channels including web, mobile, DOOH, and CTV, with advanced analytics and dynamic creative optimization capabilities. The website reflects a professional and well-branded presence with extensive case studies and trusted partner logos, indicating strong market positioning. Technically, the website is built on WordPress with modern frameworks like Elementor and Yoast SEO, hosted on AWS infrastructure. It integrates multiple advertising and analytics technologies such as Google Tag Manager, DoubleClick, StackAdapt, and Microsoft Clarity. The site is mobile-optimized, accessible, and employs a detailed cookie consent mechanism compliant with GDPR principles. From a security perspective, the site uses HTTPS with good SSL configuration and standard security practices including bot management and secure cookies. However, it lacks DNSSEC and explicit security headers, and does not publish a security policy or incident response contacts. No vulnerabilities or exposed sensitive data were detected. Overall, the website presents a low-risk profile with strong business credibility and technical maturity. Strategic improvements include enhancing security headers, publishing privacy and security policies, and adding vulnerability disclosure information to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
  3. DNS health

    DNS sends visitors and email to the right servers. Misconfigured records can cause outages or let someone redirect your traffic.

    • High

      Weak SPF Policy

      SPF record has permissive policy allowing any server to send email

      What to do: Use -all or ~all qualifier for better email security

Need hands-on remediation? Email guard@offseq.com

Keep watching responsiveads.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
40
Email security
70
DNS health
65
Network security
100
GDPR outside view
83
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ResponsiveAds operates in the digital advertising technology sector, targeting brands, agencies, and publishers seeking to improve ad engagement through creative automation. Their competitive advantage lies in their Universal Ad Format and extensive template library enabling rapid production and resizing of high-impact ads. Revenue streams likely include SaaS subscriptions, full-service creative offerings, and marketplace transactions. The company demonstrates strong partnership ecosystems with major media and technology companies, supported by detailed case studies showcasing significant engagement improvements. Growth indicators include continuous product innovation and expansion into emerging ad formats like audio and playable ads.

Security posture

The website exhibits a mature security posture with HTTPS enforced, use of Google reCAPTCHA, and bot management via Cloudflare. Cookie consent is granular and user-friendly, supporting GDPR compliance. However, the absence of DNSSEC and some security headers represents moderate gaps. No incident response or security policy information is publicly available, which could hinder transparency and rapid response to security events. The extensive use of third-party scripts necessitates ongoing vulnerability management. Overall, the security maturity is good but could be enhanced by formalizing policies and improving DNS security.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS integrity and prevent spoofing.
  2. Implement and verify security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Publish a comprehensive privacy policy and terms of service accessible from the homepage.
  4. Add a security policy and incident response contact information to improve transparency and trust.
  5. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
ResponsiveAds
Description
Responsive Ads™ is a leading engagement-driving creative automation technology offering a Universal Ad Format (Fully-Fluid™) for brands, agencies, and publishers to produce and optimize high-impact HTML5 ads that adapt to any size, shape, or variant, especially mobile. They provide self-serve and full-service creative automation products with hundreds of formats, templates, and solutions to accelerate ad production and resizing. Their platform supports display and video ads across web, mobile, DOOH, Retail Media, and CTV, with dynamic creative optimization and advanced analytics to achieve high brand engagement.
Key services
Creative Studio 4 (self-serve and full-service), Creative Optimizer, Creative Marketplace, Sales Toolkit, Creative Services, Fluid 250 Ad Format, Dynamic Creative Optimization, Advanced Analytics
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Google Analytics, DoubleClick (Google AdSense/Ads), StackAdapt, Cloudflare, Zendesk, Yoast SEO Premium, Elementor, Bootstrap, jQuery, Slick Carousel, Popper.js, CookieYes Consent Management
Frameworks
WordPress, Yoast SEO, Elementor
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner with granular controls
  • Use of Cloudflare for bot management
  • No exposed sensitive data in HTML
  • Secure authentication cookies (connect.sid)
  • Use of Google reCAPTCHA

Analytics and tracking

Services
Google Analytics, Kissmetrics, Microsoft Clarity, LinkedIn Analytics
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google DoubleClick, StackAdapt
Tracking pixels
Microsoft Clarity, Reddit Ads Pixel
Marketing tools
CookieYes Consent Management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website uses modern advertising and analytics technologies.
  2. Cookie consent is implemented with detailed categories and user controls.
  3. No explicit privacy policy or terms of service found on the homepage HTML.
  4. Multiple case studies and partner logos enhance trust.
  5. No direct contact emails or phone numbers found; contact is via forms.
  6. No security.txt or vulnerability disclosure page detected.
  7. Website is mobile optimized and accessible.
  8. No WAF or blocking mechanisms detected.
Technical notes

Notes

The website is built on a WordPress CMS enhanced with Elementor and Yoast SEO plugins, indicating a modern and flexible content management approach. Hosting on AWS DNS infrastructure suggests reliable performance and scalability. The tech stack includes popular JavaScript libraries and frameworks such as jQuery, Bootstrap, and Slick Carousel, supporting responsive and interactive UI elements. Integration with multiple ad networks and analytics platforms demonstrates advanced digital marketing capabilities. Performance is moderate with room for optimization, but mobile responsiveness and accessibility are well addressed. Technical risks include dependency on multiple third-party scripts and lack of DNSSEC.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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