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Security report for repricing.com

AdValue Group GmbH · E-commerce · Germany

Medium risk. 3 critical or high findings in Security headers and GDPR outside view.

Security score

67/100

Risk levelMedium

0–100, higher is better. How it is calculated

Repricing.com is a German-based SaaS provider specializing in dynamic repricing solutions for online retailers. Owned by AdValue Group GmbH, it offers plugins compatible with major e-commerce platforms such as Shopware, JTL, and plentymarkets, along with campaign management tools for Google, Meta, and Microsoft advertising platforms. The website is professionally designed and targets German-speaking e-commerce businesses aiming to optimize pricing and marketing efficiency. Technically, the site is built on Squarespace CMS and integrates Google Analytics and Tag Manager for analytics, but suffers from an invalid SSL certificate which undermines secure HTTPS connections. Security headers like HSTS and X-Frame-Options are present, but improvements are needed in SSL configuration and DNS security. Privacy and cookie policies are implemented with GDPR compliance and user consent mechanisms. Overall, the site demonstrates a solid business and technical foundation but requires remediation of SSL issues and enhanced security practices to improve trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching repricing.com

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
90
Security headers
45
Email security
50
DNS health
75
Network security
100
GDPR outside view
43
Average
67

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company positions itself as a leading provider of dynamic repricing software in the German e-commerce market, offering advanced features such as smart frequency pricing, competitor landscape monitoring, and integration with advertising platforms for campaign optimization. Its business model is SaaS-based, targeting small to medium online retailers who seek automated price management and marketing synergy. The parent company, AdValue Group GmbH, also offers complementary SaaS tools enhancing data feed management and PPC optimization, indicating a comprehensive ecosystem. The website content emphasizes ease of use, plugin availability, and personalized onboarding, suggesting a customer-centric approach. Partnerships with major e-commerce platforms and marketplaces strengthen its market reach and integration capabilities.

Security posture

The security posture of the website is moderate but with critical gaps. While security headers such as Strict-Transport-Security, X-Content-Type-Options, and X-Frame-Options are implemented, the SSL certificate is invalid or missing, which is a significant vulnerability affecting secure communications. DNSSEC is not enabled, and no DMARC policy is present, exposing potential risks in domain spoofing and email security. The site lacks visible incident response or vulnerability disclosure policies, which limits transparency and preparedness for security incidents. Cookie consent mechanisms are in place and GDPR compliance is indicated, reflecting attention to privacy regulations. Overall, the site requires urgent SSL remediation and enhanced domain security measures to elevate its security maturity.

Recommendations

  1. Replace or renew the SSL certificate to ensure valid HTTPS connections and protect user data.
  2. Enable DNSSEC to protect against DNS spoofing and improve domain security.
  3. Implement a DMARC policy to enhance email authentication and prevent phishing.
  4. Add an incident response page and vulnerability disclosure policy to improve transparency and security readiness.
  5. Enhance HSTS settings to include subdomains and consider preload to strengthen transport security.

Contact details published on the site

Addresses
Legal name
AdValue Group GmbH
Registration number
HRB 15652
Technical notes

Notes

The website is hosted on Squarespace, leveraging its CMS and associated JavaScript libraries. It uses Google Analytics and Google Tag Manager for analytics and tracking, with a cookie consent banner implementing opt-in/out mechanisms. The site is optimized for mobile with good accessibility and SEO practices. However, performance metrics are missing or zero, indicating potential issues or lack of measurement. The invalid SSL certificate is a critical technical flaw. The tech stack is modern but limited to CMS and standard analytics tools, with no advanced frameworks detected. The site integrates with multiple e-commerce platforms via plugins, indicating a flexible and extensible architecture. Technical risks include SSL misconfiguration and lack of DNS security features.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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