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Security report for rakuten.com

Ebates Performance Marketing Inc., d/b/a Rakuten Rewards · E-commerce · United States

Low risk. 3 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Rakuten, operated by Ebates Performance Marketing Inc., is a well-established cashback and coupon platform founded in 1999. It offers users the ability to earn cash back and access promo codes across thousands of online stores, positioning itself as a major player in the e-commerce affiliate marketing space. The website targets online shoppers primarily in the USA and Europe, providing a seamless shopping rewards experience. Technically, the site is built on modern frameworks such as Next.js and React, with a strong focus on performance, mobile optimization, and accessibility. The use of advanced analytics and marketing tools like Google Tag Manager, Facebook SDK, Amplitude, and Branch.io indicates a mature digital infrastructure. Security-wise, the site enforces HTTPS and implements key security headers, reflecting good security hygiene. However, the absence of visible cookie consent mechanisms and explicit security policies suggests areas for improvement in privacy compliance and transparency. The WHOIS data is not publicly available, likely due to privacy protection, but the site's branding and content quality support its legitimacy. Overall, Rakuten presents a professional, secure, and user-friendly platform with minor gaps in privacy and security disclosures.

Scanned

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching rakuten.com

This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
82
Security headers
60
Email security
82
DNS health
85
Network security
100
GDPR outside view
80
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Rakuten operates a large-scale cashback and coupon service with a strong market presence and a history dating back over two decades. Its business model revolves around affiliate marketing, generating revenue through partnerships with retailers and sharing commissions with users as cash back. The platform's extensive partner ecosystem and integration with multiple marketing and analytics tools demonstrate a sophisticated approach to customer engagement and data-driven marketing. The company targets a broad audience of online shoppers seeking savings and rewards. Strategic partnerships, such as those with Rakuten's Japanese affiliate domains, enhance its global footprint. The lack of direct contact information on the analyzed page suggests a focus on self-service and automated support channels. The company maintains a consistent brand image and provides comprehensive legal and privacy documentation, reinforcing trust and compliance.

Security posture

The website exhibits a solid security posture with HTTPS enforced and multiple security headers implemented, including Content-Security-Policy and Strict-Transport-Security. There is no evidence of exposed sensitive data or vulnerable libraries in the analyzed content. However, the absence of a published security policy, incident response contacts, or vulnerability disclosure program limits transparency and may hinder rapid incident reporting and resolution. The lack of a cookie consent banner may also indicate incomplete GDPR compliance. Overall, the security measures in place are robust for a commercial e-commerce platform, but improvements in privacy and incident response transparency are recommended to enhance user trust and regulatory compliance.

Recommendations

  1. Implement a visible cookie consent banner to comply with GDPR and other privacy regulations.
  2. Publish a dedicated security policy page detailing security practices and incident response procedures.
  3. Establish and publicize a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Provide clear and accessible contact information for security and general customer support inquiries.
  5. Regularly review and update third-party scripts and libraries to mitigate potential vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Ebates Performance Marketing Inc., d/b/a Rakuten Rewards
Description
Rakuten offers cash back and coupons for shopping at over 3500 stores, providing users with rebates and discounts.
Key services
cash back rewards, coupon codes, online rebates, discount deals
Content quality
good
Branding
consistent

Technology

Stack
React, Next.js, Chakra UI, Google Tag Manager, Facebook SDK, Branch.io, Amplitude, Datadog
Frameworks
Next.js, Chakra UI
Platforms
Web
Performance
fast
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Security headers present
  • No exposed sensitive data in HTML
  • Secure external scripts loading

Analytics and tracking

Services
Google Analytics (via Google Tag Manager), Amplitude, Datadog
Tracking level
extensive
Privacy practices
basic

Advertising

Tracking pixels
Facebook SDK, Amplitude, Branch.io, Datadog
Marketing tools
Amplitude, Branch.io
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is accessible and not blocked by WAF or security mechanisms
  2. Content is professionally presented and relevant to cashback and coupon services
  3. No direct contact emails or phone numbers found on this page
  4. Privacy and terms pages are present and linked in footer
  5. No explicit security or incident response contact information found
  6. Multiple external scripts for analytics and marketing are used
  7. No suspicious or malicious domains detected
  8. WHOIS data is unavailable, likely due to privacy protection
Technical notes

Notes

The website leverages a modern technology stack including React and Next.js frameworks, supported by Chakra UI for UI components. It integrates multiple third-party analytics and marketing services such as Google Tag Manager, Facebook SDK, Amplitude, Branch.io, and Datadog, indicating a data-driven approach to user engagement and performance monitoring. The site demonstrates good performance and mobile optimization, with responsive design and accessibility considerations evident in the CSS and HTML structure. No CMS platform was explicitly detected, suggesting a custom or proprietary solution. Hosting details are not explicitly available from the content. The technical implementation aligns with best practices for large-scale e-commerce platforms, though continuous monitoring of third-party dependencies is advised to maintain security and performance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 82/100 +26Low25 findingsView report
  2. 56/100Medium26 findingsView report
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