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Security report for pushowl.com

PushOwl · E-commerce · N/a

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

77/100

Risk levelLow

0–100, higher is better. How it is calculated

PushOwl is a well-established SaaS company founded in 2016, specializing in omnichannel marketing solutions for Shopify stores. Their platform integrates email, SMS, and web push notifications to help e-commerce merchants recover abandoned carts, engage customers, and increase sales. The company holds a strong market position with over 500,000 users and excellent customer ratings, supported by a professional and content-rich website. Technically, the site is built on Webflow and integrates multiple modern marketing and analytics tools such as Google Analytics, Microsoft Clarity, Intercom, and Facebook Pixel, reflecting a mature digital infrastructure. Security practices are solid with HTTPS enforcement and domain transfer protection, though improvements like enabling DNSSEC and publishing explicit security policies are recommended. Privacy compliance is partially addressed with a comprehensive privacy policy but lacks a cookie consent mechanism. Overall, PushOwl demonstrates a high level of business credibility and technical sophistication, making it a trustworthy and professional service provider in the e-commerce marketing space.

Scanned

This is an earlier scan of pushowl.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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Keep watching pushowl.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
60
Email security
90
DNS health
85
Network security
100
GDPR outside view
53
Average
77

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention pushowl.com, from OffSeq Breach.

Total records
18
Employees
0
Customers
15
Third parties
3
Weak passwords
28%

3 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for pushowl.com.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

PushOwl operates in the e-commerce sector, targeting Shopify merchants with a SaaS model focused on marketing automation. Their competitive advantage lies in offering a unified platform for push notifications, email, and SMS marketing, powered by Brevo technology. The company leverages a strong partnership ecosystem including Shopify and Brevo, and maintains a large user base with high engagement and positive reviews. Revenue streams are primarily subscription-based, with tiered pricing plans. The website content and case studies highlight significant ROI for customers, reinforcing market trust. The company’s digital marketing strategy is robust, utilizing multiple tracking and retargeting tools to optimize customer acquisition and retention. Strategic observations suggest continued growth potential through enhanced privacy compliance and expanded security transparency.

Security posture

PushOwl exhibits a mature security posture with HTTPS enforced and domain registration protections in place. The absence of DNSSEC is a minor gap that could be addressed to strengthen DNS security. No exposed sensitive data or vulnerable libraries were detected in the website content. However, the lack of a publicly available security policy, incident response contacts, and vulnerability disclosure mechanisms indicates room for improvement in transparency and readiness. Privacy compliance is partially met with a GDPR-compliant privacy policy but lacks explicit cookie consent and detailed data retention disclosures. The extensive use of third-party analytics and marketing scripts suggests a need for ongoing monitoring to mitigate privacy risks. Overall, the security maturity is good but could be enhanced by adopting best practices in policy publication and DNS security.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS integrity and security.
  2. Publish a detailed security policy and incident response contact information on the website.
  3. Implement a cookie consent banner/mechanism to comply fully with GDPR and other privacy regulations.
  4. Establish and publicize a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Regularly audit third-party scripts and tracking tools to ensure privacy compliance and minimize data exposure risks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
PushOwl
Description
PushOwl provides unified email, SMS, and web push notification marketing solutions designed to help Shopify stores recover abandoned carts, engage users, and increase sales conversions through automated campaigns and smart pop-ups.
Key services
Web Push Notifications, Email Marketing, SMS Marketing, Marketing Automation, Abandoned Cart Recovery
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, jQuery, Google Tag Manager, Google Analytics, Microsoft Clarity, Intercom, Calendly, LinkedIn Insight Tag, Facebook Pixel, Luma Checkout, Tally.so Widgets
Frameworks
Webflow (CMS and site builder)
Platforms
Shopify (integration platform)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • No DNSSEC enabled (recommend enabling)
  • No exposed sensitive data in HTML
  • Use of reputable third-party scripts

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, LinkedIn Insight Tag, Facebook Pixel
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Facebook Ads, Google Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Microsoft Clarity
Marketing tools
Intercom, Calendly, Luma Checkout
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well maintained.
  2. Strong presence in Shopify app ecosystem with large user base and positive reviews.
  3. Comprehensive marketing automation features targeting Shopify merchants.
  4. Use of multiple third-party analytics and marketing tools indicates mature digital marketing strategy.
  5. Lack of explicit cookie consent mechanism and security policy documentation are areas for improvement.
  6. No direct contact emails or phone numbers found on the website; contact likely via dashboard or partner channels.
Technical notes

Notes

The website is built using Webflow CMS and leverages a modern JavaScript stack including jQuery and various third-party integrations for analytics, marketing, and customer support. Hosting is managed via DNSimple nameservers, and content delivery is optimized through CDN usage. Performance is fast with responsive design optimized for mobile devices. SEO is well addressed with proper meta tags and Open Graph data. Accessibility features such as focus outlines and text rendering optimizations are present. The technical infrastructure is robust with minimal technical debt, though enabling DNSSEC and enhancing security headers would further strengthen the platform. The use of multiple analytics and marketing tools indicates a sophisticated approach to user engagement and data-driven decision making.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 76/100Low28 findingsView report
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