Purple Dove Media is a UK-based SEO-led digital marketing agency specializing in improving organic visibility, generating qualified enquiries, and driving revenue growth for ambitious businesses. Their service portfolio includes SEO strategy, local and technical SEO, social media optimisation, and website design, supported by a secure client portal for transparent campaign reporting. The company targets service-based sectors, professional services, local businesses, and e-commerce brands, positioning itself as a specialist agency focused on measurable business outcomes and transparent communication.
Technically, the website employs modern web technologies including Bootstrap CSS and Google Tag Manager for analytics. The site is well-optimized for SEO, mobile responsive, and delivers fast performance. Structured data in JSON-LD format enhances search engine understanding. However, there is no detected CMS or hosting provider information. Security best practices such as HTTPS are implemented, but security headers and cookie consent mechanisms are absent, representing areas for improvement.
From a security perspective, the site shows a good baseline with HTTPS and no visible vulnerabilities or exposed sensitive data. The lack of published security policies, incident response contacts, and vulnerability disclosure mechanisms suggests room to enhance security maturity and compliance posture. WHOIS data is privacy protected, which is common for small agencies, but limits transparency. Overall, the site is professional and trustworthy with minor gaps in privacy compliance and security hardening.
Strategically, Purple Dove Media should prioritize implementing security headers, cookie consent, and publishing security policies to strengthen trust and compliance. Regular audits of third-party scripts and consideration of a vulnerability disclosure policy would further enhance security posture. These steps will support sustained growth and client confidence in a competitive…
Scanned ·
NIS2 and GDPR posture
GDPR outside view
53/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
5 findings rated critical or high. Fix these first.
SSL/TLS
TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.
High
Weak Protocols Supported
Server supports weak protocols: TLSv1.1
What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
57
Security headers
25
Email security
70
DNS health
85
Network security
100
GDPR outside view
53
Average
65
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention purpledovemedia.com, from OffSeq Breach.
No leaked records found
Breach holds no records for purpledovemedia.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Purple Dove Media operates in the competitive UK digital marketing sector, focusing on SEO-led growth strategies for a diverse client base including local businesses, professional services, and e-commerce. Their business model centers on delivering measurable SEO outcomes supported by transparent reporting via a client portal, differentiating them through client engagement and data transparency. Revenue streams likely derive from service contracts for SEO, website design, and digital marketing strategy. The company leverages case studies to demonstrate effectiveness, enhancing market credibility. Partnerships appear limited to social media platforms for marketing presence. Growth indicators include a focus on technical SEO and local SEO services, aligning with market demand for organic search visibility. The absence of public certifications or security accreditations suggests a small to medium enterprise scale with potential for maturity development.
Security posture
The website demonstrates a foundational security posture with mandatory HTTPS encryption and secure client portal access. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security reduces defense-in-depth effectiveness. No incident response or security policy documentation is publicly available, limiting transparency and preparedness communication. The lack of a cookie consent mechanism may expose the company to GDPR compliance risks. No vulnerabilities or exposed sensitive data were detected in the HTML content, and no outdated or vulnerable libraries were identified. Overall, the security maturity is moderate, suitable for a small agency but requiring enhancements to meet higher compliance and security standards.
Recommendations
Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to improve protection against common web attacks.
Deploy a cookie consent banner or mechanism to ensure GDPR compliance and enhance user privacy transparency.
Publish a formal security policy and incident response contact information on the website to improve trust and preparedness.
Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.
Conduct regular security audits of third-party scripts and dependencies to mitigate risks from external components.
Automated reading of the public site. Ratings are indicative.
Business
Company
Purple Dove Media
Description
Purple Dove Media is an SEO-led growth agency helping businesses improve organic visibility, generate qualified enquiries and grow through SEO, social media optimisation and website development.
Key services
Search Engine Optimisation, Local SEO, Technical SEO, Social Media Optimisation, Website Design, Digital Marketing Strategy
Content quality
excellent
Branding
consistent
Technology
Stack
Bootstrap CSS, Google Tag Manager, JSON-LD structured data
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent
Security
Observed score
85/100
Good practices seen
HTTPS enabled
No exposed sensitive data in HTML
Secure client portal access
Analytics and tracking
Services
Google Analytics
Tracking level
moderate
Privacy practices
basic
Advertising
Tracking pixels
Google Analytics via Google Tag Manager
Transparency
good
Site quality
Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high
Key observations
Website is fully accessible with rich content and structured data
No WAF or blocking mechanisms detected
WHOIS data is unavailable due to privacy protection
Strong SEO and digital marketing focus with client portal transparency
No explicit security policies or incident response contacts published
No cookie consent mechanism detected
Use of Google Tag Manager for analytics
Consistent branding and professional design
Clear contact information with UK phone and address
Technical notes
Notes
The website is built with modern front-end technologies including Bootstrap for responsive design and Google Tag Manager for analytics integration. The use of JSON-LD structured data enhances SEO and search engine understanding. The site loads quickly and is optimized for mobile devices, providing an excellent user experience. No CMS or backend platform was identified from the HTML content. Hosting provider details are not disclosed. The site includes a secure client portal, indicating some level of backend infrastructure for client management. Performance and accessibility are rated highly, though the absence of some security headers and cookie consent mechanisms represent technical debt. Overall, the technical implementation is solid with opportunities for security and privacy enhancements.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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