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Security report for puresportsnutrition.com

PURE Sports Nutrition · E-commerce · New Zealand

Partial score · DNS & email only

75/100

0–100, higher is better. How it is calculated

PURE Sports Nutrition is a New Zealand-based e-commerce business specializing in premium sports nutrition products including sports drinks, energy gels, protein powders, and hydration solutions. The website is professionally designed and hosted on the Shopify platform, leveraging modern web technologies and multiple third-party marketing and analytics integrations. The brand positions itself as a clean, performance-focused nutrition provider targeting active lifestyle consumers. Technically, the site demonstrates good performance and mobile optimization, though accessibility features are basic. Security posture is solid with HTTPS and no visible vulnerabilities, but lacks explicit security headers and formal policies. The absence of WHOIS data for the domain introduces some uncertainty about domain registration legitimacy. Overall, the site is functional and trustworthy but would benefit from enhanced privacy compliance and transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
70/ 100 · Medium
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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Keep watching puresportsnutrition.com

This scan found 14 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Email security
80
DNS health
70
Network security
100
GDPR outside view
70
Average
79
After the cap
75

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the competitive sports nutrition e-commerce sector, focusing on quality and New Zealand-made products. Its business model is direct-to-consumer online retail via Shopify, supported by customer reviews and upsell tools. The target market includes fitness enthusiasts and athletes seeking clean nutrition products. The integration of loyalty and bundling apps indicates a focus on customer retention and increased average order value. The lack of visible contact details and corporate information limits full business transparency. The company appears small but well-branded with consistent messaging and a clear product range.

Security posture

The website employs HTTPS and uses reputable third-party services for analytics and marketing, including Google Analytics, Facebook Pixel, and Smartlook. Security best practices such as CAPTCHA on forms are observed. However, the site lacks explicit security headers like Content-Security-Policy and X-Frame-Options, which could improve protection against common web attacks. No incident response or vulnerability disclosure policies are published, which is a gap in security governance. The absence of WHOIS data for the domain is a concern for trust and transparency. Overall, the security posture is moderate but could be enhanced with formal policies and headers.

Recommendations

  1. Implement and publish comprehensive privacy and cookie policies with clear consent mechanisms to improve GDPR compliance.
  2. Add security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen web security.
  3. Publish incident response and vulnerability disclosure policies to demonstrate security maturity and transparency.
  4. Provide clear company contact information including emails and phone numbers to enhance business credibility.
  5. Regularly audit and update third-party scripts to mitigate risks from external dependencies.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
PURE Sports Nutrition
Description
Fuelling Clean Performance - the PURE Sports Nutrition range is made in New Zealand with premium ingredients. Find a complete range of sports drinks, energy gels, protein powders, electrolyte hydration and recovery products. Designed for those leading an active lifestyle to assist in improving exercise performance.
Key services
sports drinks, energy gels, protein powders, electrolyte hydration, recovery products
Content quality
good
Branding
consistent

Technology

Stack
Shopify, JavaScript, CSS, HTML5, Google Analytics, Facebook Pixel, Judge.me Reviews, FastBundle, Smartlook
Frameworks
Shopify theme Fetch 2.2.2
Platforms
Shopify
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of CAPTCHA on forms
  • Use of security and analytics scripts with integrity

Analytics and tracking

Services
Google Analytics, Shopify Analytics, Facebook Pixel, Smartlook
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Facebook Pixel, Judge.me, Shopify Analytics, Smartlook
Marketing tools
Smile.io, FastBundle, Monster Cart Upsell, Judge.me Reviews
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is a Shopify-based e-commerce store selling sports nutrition products.
  2. No WHOIS data available, which is unusual and reduces transparency.
  3. No explicit privacy, cookie, or terms of service pages found in the scanned content.
  4. Multiple third-party marketing and analytics tools are integrated.
  5. No contact emails or phone numbers explicitly found in the scanned HTML.
  6. No security.txt or vulnerability disclosure information found.
  7. Site uses HTTPS and modern web technologies.
  8. Content is safe and suitable for general audiences.
  9. No WAF or blocking mechanisms detected.
Technical notes

Notes

The website is built on Shopify using the Fetch theme version 2.2.2, employing modern JavaScript modules and CSS. It integrates multiple third-party apps for reviews, upselling, loyalty, and analytics. Performance is moderate with good mobile responsiveness. Accessibility is basic and could be improved. SEO is supported by proper meta tags and Open Graph data. Hosting is via Shopify CDN ensuring reliable uptime and SSL. The technical stack is modern and well-maintained but could benefit from enhanced accessibility and security header implementation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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