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Security report for pure.com

PURE · Other · N/a

Medium risk. 9 critical or high findings in Email security, SSL/TLS and 2 other checks.

Security score

60/100

Risk levelMedium

0–100, higher is better. How it is calculated

PURE is a small-scale business focused on offering personalized green juice products optimized for health-conscious consumers. The website serves primarily as a marketing landing page with a waitlist form for interested customers. The business model appears to be direct-to-consumer, leveraging personalization in the health and wellness beverage sector. The market position is niche, targeting individuals seeking customized health drinks. Technically, the website is built on the Webflow platform, utilizing modern web technologies including Google Tag Manager and Google reCAPTCHA for analytics and spam protection. The site is mobile optimized with moderate performance and basic accessibility features. However, there is a lack of comprehensive SEO and security headers which could be improved. From a security perspective, the site benefits from HTTPS and reCAPTCHA but lacks visible security headers and formal privacy or cookie policies. No contact information or incident response details are provided, which limits transparency and trust. The absence of WHOIS registration data raises concerns about domain legitimacy and ownership transparency. Overall, the website presents a professional front but has gaps in privacy compliance, contact transparency, and domain legitimacy. Strategic improvements in these areas would enhance trust and security posture.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

9 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching pure.com

This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
30
Email security
60
DNS health
75
Network security
100
GDPR outside view
35
Average
60

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

PURE operates in the health and wellness sector, focusing on personalized green juice products. The business targets health-conscious consumers interested in optimized nutrition. The direct-to-consumer model likely involves subscription or online sales. The company leverages digital marketing tools but lacks visible partnerships or certifications. Growth indicators are limited due to minimal public business information. The partnership with pgo.org suggests some alignment with health or environmental organizations. The lack of detailed company data and domain registration information limits full business intelligence assessment.

Security posture

The website demonstrates a basic security posture with HTTPS enabled and Google reCAPTCHA implemented to protect form submissions. However, the absence of security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options reduces defense-in-depth. No privacy or cookie policies are present, indicating potential GDPR and privacy compliance gaps. The lack of contact information for security or incident response further weakens the security culture and readiness. No vulnerabilities or exposed sensitive data were detected in the HTML content. Overall, security maturity is moderate but requires enhancements to meet best practices and regulatory requirements.

Recommendations

  1. Implement comprehensive privacy and cookie policies to improve GDPR compliance and user trust.
  2. Add security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen security posture.
  3. Provide clear contact information including security and incident response contacts to enhance transparency and readiness.
  4. Verify and publish domain registration details to improve legitimacy and trustworthiness.
  5. Enhance accessibility and SEO features to improve user experience and search engine visibility.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
PURE
Description
Personalized green juice, optimized for your health.
Key services
Personalized green juice
Content quality
basic
Branding
consistent

Technology

Stack
Webflow, Google Tag Manager, Google reCAPTCHA, jQuery
Performance
moderate
Mobile
good
Accessibility
basic
SEO
basic

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Google reCAPTCHA for form spam protection

Analytics and tracking

Services
Google Analytics (via Google Tag Manager)
Tracking level
moderate
Privacy practices
poor

Advertising

Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
basic
Navigation
basic
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is a marketing landing page for a personalized green juice product.
  2. No WHOIS registration data available, which is unusual for an active commercial site.
  3. No privacy, cookie, or terms of service policies found on the site.
  4. No contact emails, phone numbers, or physical addresses provided.
  5. Uses modern web technologies and includes Google reCAPTCHA for form protection.
  6. Includes a waitlist form widget but no detailed data collection disclosures.
  7. No explicit security headers detected in the HTML content.
  8. External links limited and mostly to trusted domains like pgo.org and Google services.
  9. No adult or questionable content detected; content is safe for general audiences.
Technical notes

Notes

The website is built using Webflow CMS, leveraging modern JavaScript libraries such as jQuery and Google reCAPTCHA for spam protection. Google Tag Manager is used for analytics and marketing tracking. The site loads CSS and JS assets from a CDN, indicating a cloud-based hosting environment. Performance is moderate with responsive design for mobile devices. However, the site lacks advanced accessibility features and SEO optimizations. No server-side or backend technologies are evident from the HTML content. The absence of security headers and privacy disclosures indicates technical debt in compliance and security best practices.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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