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Security report for privy.com

Privy · E-commerce · N/a

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

Privy is a SaaS company specializing in ecommerce email and SMS marketing solutions, targeting DTC brands and Shopify merchants. The platform combines powerful marketing automation tools with expert coaching to help brands grow sales effectively. Privy holds a strong market position as Shopify's top-reviewed email and SMS marketing app with over 10,000 customers. Technically, the website is built on modern frameworks like Next.js and Sanity CMS, delivering fast performance and excellent mobile optimization. Security posture is strong with HTTPS and security headers properly configured, though explicit security policies and incident response contacts are not published. Privacy compliance is well addressed with comprehensive privacy and cookie policies. Overall, the website is professional, trustworthy, and content-rich, supporting a mature ecommerce marketing business.

Scanned

This is an earlier scan of privy.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching privy.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
95
DNS health
85
Network security
100
GDPR outside view
58
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Privy operates in the ecommerce sector with a SaaS business model focused on marketing automation. Its competitive advantage lies in combining email and SMS marketing with personalized expert strategy and seamless Shopify integration. Revenue streams likely include subscription fees and professional services. The target customers are ecommerce merchants seeking to improve customer engagement and sales through omnichannel marketing. The company demonstrates growth through acquisitions (e.g., Emotive) and a strong customer base. The partnership ecosystem includes integrations with popular ecommerce tools and marketing platforms. Operationally, Privy emphasizes ease of use, fast campaign launches, and customer support excellence.

Security posture

Privy exhibits a mature security posture with enforced HTTPS, modern security headers, and no visible vulnerabilities or exposed sensitive data. However, the absence of a public security policy, vulnerability disclosure program, or incident response contact limits transparency. Data protection practices appear compliant with GDPR, supported by comprehensive privacy and cookie policies. The use of third-party analytics and marketing scripts is moderate and managed. Overall, Privy maintains a secure environment suitable for handling customer data in ecommerce marketing contexts but could improve by publishing explicit security governance documents.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and compliance.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide clear incident response contact information for security issues.
  4. Regularly review and audit third-party scripts to mitigate supply chain risks.
  5. Enhance accessibility features to improve inclusivity and compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Privy
Description
Privy pairs intuitive email, SMS and list growth tools with personalized expert strategy to help ecommerce brands grow faster.
Key services
Email marketing, SMS marketing, List growth tools, Marketing automation, Personalized expert strategy
Content quality
excellent
Branding
consistent

Technology

Stack
React, Next.js, Sanity CMS, Tailwind CSS, JavaScript
Frameworks
Next.js
Platforms
Shopify integration
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Secure cookies
  • No exposed sensitive data in HTML
  • Use of modern JavaScript frameworks

Analytics and tracking

Services
Google Tag Manager, Humblytics, HubSpot
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
HubSpot scripts, Humblytics
Marketing tools
Privy marketing platform, HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking mechanisms.
  2. WHOIS data is unavailable or privacy protected, which is common but reduces transparency.
  3. Strong focus on ecommerce email and SMS marketing with expert coaching.
  4. Good integration with Shopify and other ecommerce tools.
  5. No direct phone numbers found; contact primarily via email and web forms.
  6. Security headers and HTTPS are properly implemented.
  7. No explicit security or incident response policies published.
  8. Privacy and cookie policies are present and comprehensive.
  9. Social media presence is active on major platforms.
  10. No adult or questionable content detected.
Technical notes

Notes

The website leverages a modern technology stack including React and Next.js for frontend rendering, and Sanity CMS for content management. It uses Tailwind CSS for styling and integrates with ecommerce platforms like Shopify. Performance is optimized with preloading images and scripts, and the site is mobile responsive with good accessibility features. The hosting provider is not explicitly identified but the use of CDN domains like sanity.io and Google Tag Manager indicates a distributed infrastructure. The site is well-structured for SEO with proper meta tags and Open Graph data. Technical risks are minimal, though continuous monitoring of third-party dependencies is advised.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 76/100Low26 findingsView report
  2. 76/100 −1Low26 findingsView report
  3. 77/100Low26 findingsView report
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