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Security report for plumpopup.com

Impulse · E-commerce · United States

Medium risk. 4 critical or high findings in GDPR outside view and SSL/TLS.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Impulse is a SaaS company offering an all-in-one no-code solution to boost sales for e-commerce stores by providing banners, timers, forms, and popups. The platform targets e-commerce marketers and store owners seeking easy-to-use tools to increase conversions and engagement. The website is professionally designed, mobile-optimized, and integrates modern technologies such as Webflow CMS, Google Tag Manager, and Crisp Chat for customer support. Security posture is strong with HTTPS enforced and CAPTCHA protection on forms, though some security headers are missing and cookie consent mechanisms are absent. The domain is newly registered with privacy protection, consistent with a startup business. Overall, the website demonstrates a mature digital presence with good trust signals and user experience.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
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  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
60
Email security
75
DNS health
80
Network security
100
GDPR outside view
53
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention plumpopup.com, from OffSeq Breach.

Total records
13
Employees
0
Customers
13
Third parties
0
Weak passwords
8%

1 subdomain affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for plumpopup.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Impulse positions itself competitively in the e-commerce marketing SaaS space, emphasizing ease of use and no-code customization. Its business model is subscription-based with free trials to attract users. The company leverages partnerships with popup technology providers like Plumpopup and maintains a presence on related domains such as showpopup.com. Customer testimonials and high ratings on G2, Shopify, and Trustpilot indicate positive market reception. The target audience includes small to medium e-commerce businesses looking to improve sales conversion and lead capture. The company is relatively new, founded in 2025, and operates primarily in the US market.

Security posture

The website employs HTTPS with a valid SSL certificate and uses Cloudflare DNS services, enhancing security and performance. CAPTCHA integration via Cloudflare Turnstile protects form submissions from bots. However, the absence of DNSSEC and security headers such as Content-Security-Policy and X-Frame-Options represents areas for improvement. No exposed sensitive data or vulnerable libraries were detected. Incident response and security policy information are not publicly available, which could be a gap in transparency. Overall, the security posture is good but could be strengthened with additional headers and documented policies.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement standard security headers (CSP, X-Frame-Options, X-Content-Type-Options) to mitigate common web attacks.
  3. Add a cookie consent banner or mechanism to comply fully with GDPR and other privacy regulations.
  4. Publish a dedicated security policy and incident response contact information to enhance transparency and trust.
  5. Regularly audit third-party scripts and dependencies to ensure no vulnerabilities are introduced.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Impulse
Description
Build banners, timers, forms, and popups that turn visitors into buyers. Use exit offers, social proof, and shipping deals to grow your store. No coding needed.
Key services
Banner creation, Timers, Forms, Popups, Exit offers, Social proof, Shipping deals
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow, Google Fonts, Google Tag Manager, Crisp Chat, Cloudflare DNS, Plumpopup
Frameworks
Webflow CMS
Platforms
Webflow hosting
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Cloudflare DNS
  • Use of CAPTCHA (Cloudflare Turnstile) on forms
  • No vulnerable libraries detected

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Google Analytics (via Google Tag Manager)
Marketing tools
Crisp Chat, Plumpopup
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Content is rich, professional, and focused on e-commerce marketing solutions
  3. No direct company contact emails or phone numbers found, only contact forms
  4. No explicit cookie consent mechanism detected despite GDPR compliance claims
  5. Use of modern web technologies and integrations
  6. Strong trust signals from reviews and testimonials
  7. WHOIS privacy protection used but justified for business type
Technical notes

Notes

The website is built on Webflow CMS and hosted with Webflow and Cloudflare DNS, leveraging modern web fonts and asynchronous JavaScript loading for performance. Google Tag Manager is used for analytics and marketing tags, and Crisp Chat provides live customer support. The site is mobile-optimized with responsive design and good accessibility features. Performance is fast with optimized images and minimal blocking scripts. The technical stack is modern and well-maintained, though some security best practices like security headers are missing. The site uses a no-code visual builder approach, aligning with its business model of ease of use for non-technical users.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 71/100Medium29 findingsView report
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