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Security report for peelinsights.com

Relay Commerce · E-commerce · N/a

Low risk. 1 critical or high finding in SSL/TLS.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

Peel Insights is a SaaS company specializing in automated ecommerce analytics tailored for Shopify and other ecommerce platforms. Their software aggregates data from multiple sources such as Shopify, Amazon, and Walmart to provide actionable insights on customer lifetime value, retention, and subscription analytics. The company positions itself as a trusted analytics partner for DTC brands, offering unique reports and AI-driven segmentation to optimize marketing and sales strategies. The website is professionally designed, mobile-optimized, and rich in content including testimonials, case studies, and detailed product descriptions, reflecting a mature digital presence. Technically, the website leverages modern web technologies including Webflow CMS, Google Tag Manager, Mixpanel, Microsoft Clarity, HubSpot, Intercom, and FullStory for analytics, marketing automation, and user engagement. The site is hosted on a CDN with HTTPS enforced, ensuring good performance and security. Accessibility and SEO practices are well implemented, contributing to a positive user experience. From a security perspective, the site uses HTTPS and includes cookie consent mechanisms, but lacks explicit security policies, incident response contacts, or vulnerability disclosure information. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of WHOIS registration data for the domain raises concerns about domain legitimacy and transparency, which impacts overall trustworthiness. Overall, Peel Insights presents a professional and trustworthy ecommerce analytics platform with strong technical and marketing infrastructure. The main risk lies in the missing WHOIS data, which should be addressed to improve domain trust and compliance. Strategic recommendations include enhancing security transparency, publishing incident response details, and verifying domain registration information.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching peelinsights.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
60
Email security
80
DNS health
85
Network security
100
GDPR outside view
83
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Peel Insights operates in the competitive ecommerce analytics market, focusing on Shopify and DTC subscription brands. Their competitive advantage lies in deep, multi-metric analytics and AI-powered customer segmentation, enabling clients to optimize retention and revenue. The business model is SaaS with free trials and demos to drive adoption. The company benefits from a strong partnership ecosystem, including integrations with major ecommerce and marketing platforms. Growth indicators include active case studies with recognizable brands and extensive use of marketing automation tools. The parent company, Relay Commerce, provides corporate backing and governance. The absence of direct contact emails or phone numbers suggests a digital-first customer engagement approach. Overall, Peel Insights is well-positioned in the ecommerce analytics niche with a clear value proposition and growth trajectory.

Security posture

The website demonstrates a moderate to strong security posture with HTTPS enforced and use of reputable third-party analytics and marketing tools. Cookie consent is implemented, supporting privacy compliance. However, the lack of explicit security policies, incident response contacts, and vulnerability disclosure mechanisms indicates gaps in security transparency and readiness. No critical vulnerabilities or exposed sensitive data were found in the HTML content. The missing WHOIS data for the domain is a notable concern, potentially indicating privacy protection or registration issues that reduce domain trust. Compliance with GDPR is implied via privacy policy and cookie consent but could be enhanced with clearer data retention and processing disclosures. Overall, the security maturity is good but could be improved with formalized policies and incident response information.

Recommendations

  1. Publish a dedicated security policy page detailing security practices and compliance.
  2. Provide clear incident response contact information, such as security@ or abuse@ email addresses.
  3. Implement and publish a vulnerability disclosure program or security.txt file.
  4. Verify and update WHOIS domain registration information to improve transparency and trust.
  5. Enhance cookie and privacy disclosures with detailed data retention and processing policies.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Relay Commerce
Description
Peel provides automated ecommerce analytics software trusted by Shopify brands to answer complex LTV and retention questions, integrating multiple data sources into one platform.
Key services
Automated ecommerce analytics, Customer segmentation, Subscription analytics, Market basket analysis, Custom dashboards, Data integration from Shopify, Amazon, Walmart, Klaviyo
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Mixpanel, Microsoft Clarity, HubSpot, Intercom, FullStory, Calendly, jQuery, Webflow CMS, Google Fonts, Embedly
Frameworks
Webflow
Platforms
Shopify (targeted integration)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of secure third-party analytics and marketing tools
  • Cookie consent mechanism implemented

Analytics and tracking

Services
Microsoft Clarity, Mixpanel, HubSpot Analytics, Google Analytics, FullStory, LinkedIn Insight Tag
Tracking level
extensive
Privacy practices
good

Advertising

Tracking pixels
Microsoft Clarity, Mixpanel, HubSpot Analytics, LinkedIn Insight Tag, Google Analytics / GTM, FullStory, Intercom
Marketing tools
HubSpot, Intercom, Calendly
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional SaaS platform for ecommerce analytics targeting Shopify brands.
  2. Content is rich with detailed product descriptions, testimonials, case studies, and calls to action.
  3. Multiple integrations and marketing tools are used, indicating mature digital marketing practices.
  4. No direct contact emails or phone numbers found; contact is via forms only.
  5. Privacy and cookie policies are present and linked to a parent company domain.
  6. No security.txt or explicit security policy found.
  7. WHOIS data is missing, which is a concern for domain legitimacy verification.
  8. No signs of malware, phishing, or adult content detected.
Technical notes

Notes

The website is built on Webflow CMS and uses a modern technology stack including Google Tag Manager, Mixpanel, Microsoft Clarity, HubSpot, Intercom, and FullStory for analytics and user engagement. It integrates with Calendly for scheduling and uses Google Fonts for typography. The site is hosted on a CDN, likely Cloudflare, ensuring fast load times and global availability. The design is responsive and optimized for mobile devices. JavaScript is used extensively for interactive elements and form handling. SEO and accessibility best practices are followed, with proper meta tags and ARIA attributes. No technical debt or deprecated technologies were detected. Opportunities exist to enhance security headers and formalize security-related documentation to reduce technical risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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