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Security report for omnisrc.com

Omnisend · E-commerce · N/a

Low risk. 1 critical or high finding in SSL/TLS.

Security score

86/100

Risk levelLow

0–100, higher is better. How it is calculated

Omnisend is a specialized ecommerce email and SMS marketing automation platform designed to help online retailers increase sales efficiently through automation and integrations. The company offers a SaaS model with a comprehensive toolkit including email campaigns, SMS, segmentation, and reporting, targeting ecommerce businesses globally. The website is professionally designed, mobile-optimized, and SEO-friendly, reflecting a mature digital presence. Technically, the site leverages WordPress CMS with modern marketing and analytics tools such as Google Tag Manager, Cookiebot for consent management, and Visual Website Optimizer for A/B testing. Security posture is strong with HTTPS, security headers, and no visible vulnerabilities, though explicit security and incident response policies are not published. The absence of WHOIS data is a notable gap, slightly impacting trust, but the overall business credibility remains high based on content and branding. Strategic recommendations include publishing detailed security policies and incident response contacts to enhance transparency and trust.

Scanned

This is an earlier scan of omnisrc.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
80
Email security
88
DNS health
85
Network security
100
GDPR outside view
88
Average
86

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Omnisend occupies a competitive position in the ecommerce marketing automation sector, offering integrations with major ecommerce platforms like Shopify, WooCommerce, and BigCommerce. Its business model is subscription-based SaaS, focusing on nimble ecommerce teams seeking to automate marketing workflows. The company benefits from a strong partnership ecosystem and active social media presence, supporting brand visibility and customer engagement. Revenue streams are primarily from subscription plans, with additional value from app marketplace integrations. The website content and marketing materials emphasize ease of use, automation, and sales growth, aligning well with target customer needs. Growth indicators include frequent content updates, webinars, and educational resources. No parent or subsidiary companies are identified from the data.

Security posture

The website demonstrates a solid security foundation with enforced HTTPS, comprehensive security headers, and secure form implementations. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the lack of a publicly available security policy or incident response information limits transparency and preparedness perception. There is no evidence of a vulnerability disclosure program or security certifications. Privacy compliance is supported by a detailed privacy policy and cookie consent mechanism, indicating GDPR awareness. Incident response readiness and security culture indicators could be improved by publishing dedicated policies and contact channels. Overall, the security posture is good but could be enhanced with formal documentation and communication.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Provide clear incident response contact information, including security@ or abuse@ email addresses.
  3. Implement and publicize a vulnerability disclosure program or security.txt file.
  4. Enhance privacy compliance transparency by detailing data retention and user rights explicitly.
  5. Consider obtaining and displaying recognized security certifications to boost customer trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Omnisend
Description
Omnisend is an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. One-click ecommerce stack integrations, pre-built workflows, and intuitive drag & drop editing make it easy to get up & running without diving into the smallest details, unless you want to.
Key services
Email marketing, SMS marketing, Marketing automation, Segmentation, Reporting, Integrations with ecommerce platforms
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, Google Tag Manager, Wistia video embeds, Swiper.js, Cookiebot, Visual Website Optimizer (VWO), Sentry error tracking
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • No exposed sensitive data in HTML
  • Secure forms with proper input fields

Analytics and tracking

Services
Google Tag Manager, Visual Website Optimizer, Sentry
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Cookiebot, Visual Website Optimizer, Sentry
Marketing tools
Cookiebot, Visual Website Optimizer, Intercom
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. Content is rich, professionally designed, and well-structured.
  3. Strong SEO and social media integration present.
  4. No explicit security or incident response policies found on site.
  5. WHOIS data is missing or not publicly available, which is a minor trust concern.
  6. Multiple marketing and analytics tools are used with consent management.
  7. No exposed sensitive data or obvious vulnerabilities detected.
Technical notes

Notes

The website is built on WordPress CMS, utilizing modern front-end libraries such as Swiper.js for sliders and Wistia for video embedding. It integrates multiple marketing and analytics tools including Google Tag Manager, Cookiebot for cookie consent, Visual Website Optimizer for A/B testing, and Sentry for error tracking. The site is well-optimized for performance and mobile responsiveness, with proper meta tags and SEO configurations. The use of asynchronous and deferred script loading improves load times. No technical debt or outdated libraries were observed in the provided content. Hosting provider details are not explicitly identified. Overall, the technical infrastructure supports a robust, scalable, and user-friendly ecommerce marketing platform.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 87/100Low17 findingsView report
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