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Security report for omnisnippet1.com

Omnisend · E-commerce · N/a

Low risk. 1 critical or high finding in SSL/TLS.

Security score

84/100

Risk levelLow

0–100, higher is better. How it is calculated

Omnisend operates as a specialized ecommerce-focused email and SMS marketing automation platform designed to empower ecommerce brands to increase revenue efficiently. The company offers a comprehensive suite of marketing tools including email campaigns, SMS, web push notifications, AI-driven personalization, and seamless integrations with major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce. The website reflects a mature digital presence with professional branding, clear messaging, and extensive content tailored to ecommerce marketers. Technically, the website is built on WordPress with modern front-end technologies including Swiper.js for sliders, Wistia for video hosting, and Cookiebot for GDPR-compliant cookie consent management. The site is well-optimized for SEO and mobile responsiveness, leveraging Google Tag Manager and Visual Website Optimizer for analytics and A/B testing. Security best practices such as HTTPS and cookie consent are implemented, though some security headers could be improved. From a security perspective, the site demonstrates a solid posture with no visible vulnerabilities or exposed sensitive data. However, the absence of a public security policy or incident response information and lack of a vulnerability disclosure program represent areas for enhancement. The WHOIS data is unavailable, likely due to privacy protection, which slightly reduces trustworthiness from a domain registration perspective but does not detract significantly given the professional web presence. Overall, Omnisend presents a credible and professional ecommerce marketing platform with strong technical and content quality. Strategic improvements in security transparency and WHOIS data availability could further enhance trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
65
Email security
88
DNS health
85
Network security
100
GDPR outside view
88
Average
84

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Omnisend positions itself as a key player in the ecommerce marketing automation sector, targeting online retailers seeking to streamline and enhance their customer engagement through multichannel campaigns. Its SaaS subscription model leverages integrations with leading ecommerce platforms, enabling rapid adoption and scalability. The company benefits from a robust partner ecosystem including Shopify, WooCommerce, Wix, and others, enhancing its market reach. The presence of AI-driven features and pre-built workflows indicates a focus on innovation and user-friendly automation. The website's extensive resources, including blogs, webinars, and an academy, support customer education and retention. While the company size is medium, its market positioning is strong with a clear focus on ecommerce brands. No parent or subsidiary companies were identified from the data.

Security posture

The website employs HTTPS with a valid SSL certificate, ensuring encrypted communications. Cookie consent is managed via Cookiebot, supporting GDPR compliance. The use of Google Tag Manager and Visual Website Optimizer indicates controlled script management and analytics. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not evident in the HTML source, representing an opportunity to harden security. No security policy or incident response information is publicly available, which limits transparency. No vulnerability disclosure or security.txt file was found, reducing the ease of responsible vulnerability reporting. Overall, the security posture is solid but could be improved with enhanced header policies and published security governance documents.

Recommendations

  1. Implement and publish a comprehensive security policy and incident response plan on the website.
  2. Add and enforce security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web vulnerabilities.
  3. Establish a vulnerability disclosure program and publish a security.txt file to facilitate responsible reporting.
  4. Regularly audit and update third-party scripts and libraries to minimize risk from dependencies.
  5. Enhance WHOIS transparency if possible to improve domain registration trustworthiness.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Omnisend
Description
Omnisend is an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. One-click ecommerce stack integrations, pre-built workflows, and intuitive drag & drop editing make it easy to get up & running without diving into the smallest details, unless you want to.
Key services
email marketing automation, SMS marketing, web push notifications, pre-built workflows, AI-driven personalization, integrations with ecommerce platforms
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Google Tag Manager, Wistia video embeds, Swiper.js, Cookiebot, Visual Website Optimizer (VWO), Yoast SEO plugin
Frameworks
WordPress theme framework
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism implemented
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager for controlled script loading

Analytics and tracking

Services
Google Tag Manager, Visual Website Optimizer
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Visual Website Optimizer, Cookiebot
Marketing tools
Cookiebot, Visual Website Optimizer, Wistia
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. No WHOIS data available from raw output, indicating privacy protection or query on incorrect domain variant.
  3. Strong SEO and structured data implementation.
  4. Multiple integrations and partner references to major ecommerce platforms.
  5. No explicit security policy or incident response information found.
  6. Cookie consent and privacy policy are implemented and GDPR compliant.
  7. No exposed sensitive data or obvious vulnerabilities detected in HTML content.
  8. Use of modern JavaScript libraries and marketing tools.
  9. No adult or questionable content detected.
Technical notes

Notes

The website is built on WordPress CMS with a custom theme optimized for ecommerce marketing. It uses modern JavaScript libraries such as Swiper.js for interactive sliders and Wistia for video content delivery. Cookiebot is integrated for cookie consent management, ensuring GDPR compliance. Google Tag Manager and Visual Website Optimizer are used for analytics and A/B testing, indicating a data-driven approach to optimization. The site is mobile-optimized with responsive design and good accessibility features. Performance is moderate, with some scope for improvement in loading speed and resource optimization. SEO is well-implemented with proper meta tags, Open Graph data, and structured JSON-LD markup. Hosting provider details are not explicitly identified from the content.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 86/100 +1Low19 findingsView report
  2. 85/100Low19 findingsView report
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