Omnisend operates as an omnichannel marketing platform specializing in email marketing and customer engagement. The website content indicates a focus on providing tools for businesses to send marketing messages compliantly and effectively. The platform is positioned as a significant player in the marketing technology space, with a medium-sized business profile founded in 2017. Technically, the website is simple and functional, hosted via Cloudflare, with basic HTML, CSS, and JavaScript usage. There is no evidence of advanced frameworks or CMS usage. Security posture is moderate, with HTTPS implied and domain protections in place, but lacking DNSSEC and security headers. Privacy compliance is minimal, with no visible privacy or cookie policies. Contact information is limited to an anti-abuse email address, indicating some level of incident response readiness. Overall, the website is safe, professional, and trustworthy but could improve in privacy transparency and security hardening.
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
8 findings rated critical or high. Fix these first.
Email security
SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.
Critical
No email authentication configured
Domain is vulnerable to email spoofing
What to do: Implement SPF, DKIM, and DMARC immediately
High
No SPF record found
SPF helps prevent email spoofing
What to do: Add SPF record: "v=spf1 include:_spf.yourmailprovider.com ~all"
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
75
Security headers
25
Email security
40
DNS health
70
Network security
100
GDPR outside view
50
Average
60
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention omnisendlink.com, from OffSeq Breach.
No leaked records found
Breach holds no records for omnisendlink.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Omnisend targets businesses seeking omnichannel marketing solutions, leveraging email as a core channel. The business model is SaaS-based, providing a platform for clients to send marketing communications. The company appears established with a domain age consistent with its founding year. The lack of detailed business information on this page suggests this is a specialized landing page rather than a full corporate site. The presence of Google and Norton verification meta tags indicates efforts to maintain trust and security. The company likely generates revenue through subscriptions or usage-based fees. The ecosystem includes support and main corporate sites linked externally. No direct partnerships or subsidiaries are evident from this page.
Security posture
The security posture is moderate with HTTPS enforced and domain transfer protections active. However, the absence of DNSSEC and security headers such as Content-Security-Policy and Strict-Transport-Security reduces the overall security robustness. The presence of an anti-abuse contact email is a positive indicator of incident response capability. No forms or user inputs reduce attack surface but also limit user engagement on this page. No vulnerabilities or exposed sensitive data were detected. Privacy compliance is weak due to missing policies. Overall, the site is secure enough for its purpose but could benefit from enhanced security controls and transparency.
Recommendations
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
Implement and publish comprehensive privacy and cookie policies to improve compliance and user trust.
Add security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to harden the website.
Consider adding a dedicated security or incident response page with clear contact channels and procedures.
Improve website content quality and navigation to provide more comprehensive information about services and compliance.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Omnisend
Description
Omnisend is an omnichannel marketing platform that sends millions of messages daily to help users connect with their customers in compliance with spam and privacy laws.
Key services
email marketing, omnichannel marketing platform
Content quality
basic
Branding
consistent
Technology
Stack
HTML5, CSS3, JavaScript
Performance
moderate
Mobile
basic
Accessibility
basic
SEO
basic
Security
Observed score
70/100
Good practices seen
HTTPS enforced (implied by Cloudflare registrar and domain status)
clientTransferProhibited domain status
anti-abuse contact email provided
Analytics and tracking
Tracking level
minimal
Privacy practices
poor
Advertising
Marketing tools
Omnisend platform (implied)
Transparency
poor
Site quality
Design
basic
User experience
basic
Content relevance
basic
Navigation
basic
Professionalism
basic
Trustworthiness
moderate
Key observations
Website is a simple landing page for link tracking from Omnisend clients.
No privacy, cookie, or terms of service policies are present on this page.
Contact is limited to an anti-abuse email address.
No forms or user input fields detected.
No social media links or phone numbers found.
Minimal external links, mostly to main Omnisend site and support.
No advanced scripts or third-party libraries detected beyond basic JavaScript.
No security headers detected in provided data.
No analytics or tracking scripts detected in the HTML content.
Technical notes
Notes
The website uses basic HTML, CSS, and JavaScript without advanced frameworks or CMS detected. Hosting and domain registration are managed via Cloudflare, providing reliable infrastructure and DNS services. Performance is moderate given the simple page structure. Mobile optimization and accessibility are basic but functional. SEO optimization is minimal with only basic meta tags present. No analytics or tracking scripts were detected, indicating minimal user tracking. The site could benefit from modernization with responsive design and enhanced SEO metadata. No technical debt or critical risks were identified from the provided content.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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