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Security report for morethanmetrics.com

Smaply GmbH · Technology · Austria

High risk. 7 critical or high findings in GDPR outside view, SSL/TLS and 2 other checks.

Security score

45/100

Risk levelHigh

0–100, higher is better. How it is calculated

Smaply GmbH operates a professional SaaS platform focused on customer journey mapping and experience management. The company targets enterprise and professional users such as UX designers, product managers, and service designers. Their market position is supported by strong trust indicators including ISO 27001 and SOC-2 certifications, GDPR compliance, and customer testimonials. The website content is rich, well-structured, and professionally designed, reflecting a mature digital presence. Technically, the site is built on Webflow with integrations for analytics and marketing automation, hosted on Cloudflare and AWS infrastructure. However, a critical security gap exists as the site lacks a valid SSL/TLS certificate and serves content over HTTP only, severely impacting security posture and trust. Privacy compliance is well addressed with cookie consent mechanisms and comprehensive policies. Overall, the business appears legitimate and trustworthy, but the lack of HTTPS is a major risk that should be remediated immediately.

Scanned

NIS2 and GDPR posture

GDPR outside view
18/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

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  • TLS certificates and expiry
  • DNS records
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  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
30
Email security
50
DNS health
70
Network security
100
GDPR outside view
18
Average
45

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention morethanmetrics.com, from OffSeq Breach.

No leaked records found

Breach holds no records for morethanmetrics.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smaply GmbH offers a SaaS product for customer journey mapping and management, with features including journey map editing, persona building, and integrations. Their business model is subscription-based with free trials and enterprise plans. The company is based in Austria and targets medium to large enterprises and professional CX teams. Their competitive advantages include certifications, compliance, and a strong focus on collaboration and data-driven CX improvements. The website demonstrates a strong partnership ecosystem with calendly, activecampaign, and a dedicated helpdesk. Growth indicators include active blog content and customer testimonials. The company maintains a professional and consistent brand image.

Security posture

The website's security maturity is moderate due to the presence of security headers and compliance certifications. However, the absence of HTTPS and a valid SSL certificate is a critical vulnerability that exposes users to data interception and undermines trust. No other major vulnerabilities or exposed sensitive data were detected. The site uses secure cookie attributes and has no known vulnerable libraries. Incident response and vulnerability disclosure information are not publicly available, which could be improved. Overall, the security posture is weakened by the lack of HTTPS but benefits from enterprise-grade certifications and GDPR compliance.

Recommendations

  1. Obtain and deploy a valid SSL/TLS certificate to enable HTTPS across the entire site.
  2. Enable and enforce HSTS with includeSubDomains and preload to strengthen transport security.
  3. Publish a vulnerability disclosure policy or security.txt file to improve transparency and incident response readiness.
  4. Enhance security headers by adding Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
  5. Regularly audit and update third-party scripts and dependencies to avoid potential vulnerabilities.

Contact details published on the site

Addresses
Legal name
Smaply GmbH
Technical notes

Notes

The website is built using Webflow CMS and hosted on Cloudflare CDN with AWS backend infrastructure. It uses modern web technologies including Google Fonts, jQuery, Lottie animations, Google Tag Manager, and Fathom Analytics. The site is well-optimized for mobile and SEO, with clear navigation and professional design. Performance metrics are not available but the use of CDN and optimized assets suggests moderate to good performance. The lack of HTTPS is a significant technical debt and risk. The site integrates marketing automation via ActiveCampaign and uses cookie consent mechanisms to comply with privacy regulations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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