Skip to main content

Security report for mapp.com

Mapp · Technology · N/a

Medium risk. 6 critical or high findings in SSL/TLS, Security headers and 2 other checks.

Security score

51/100

Risk levelMedium

0–100, higher is better. How it is calculated

Mapp is a well-established marketing cloud technology company founded in 2003, offering AI-powered digital analytics, marketing automation, and multi-channel campaign management solutions. The company targets businesses seeking to leverage customer data for personalized marketing across email, SMS, apps, and websites. With over 3500 brands trusting their platform and a recent acquisition of Dressipi, Mapp positions itself strongly in the retail and e-commerce sectors with a focus on AI-driven personalization. Technically, the website is built on WordPress hosted on AWS infrastructure, utilizing modern JavaScript libraries such as Swiper.js and Slick Carousel for UI components, and integrates multiple analytics and tracking tools including Google Tag Manager, Hotjar, and proprietary Mapp Intelligence. The site is well optimized for SEO, mobile responsiveness, and accessibility, reflecting a mature digital presence. From a security perspective, the site enforces HTTPS, employs domain registration protections, and uses a consent management platform (Usercentrics) to comply with privacy regulations. However, DNSSEC is not enabled, and explicit security headers are not detected, indicating room for improvement. No critical vulnerabilities or exposed sensitive data were found. Overall, Mapp demonstrates a strong business credibility and technical maturity with good privacy compliance. The website content is professional and safe for general audiences. Strategic recommendations include enabling DNSSEC, publishing a dedicated security policy, and enhancing security headers to further strengthen the security posture.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching mapp.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
50
Email security
95
DNS health
85
Network security
20
GDPR outside view
53
Average
51

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Mapp operates in the competitive marketing technology sector, focusing on AI-enhanced customer data analytics and marketing automation. Their business model is B2B SaaS, targeting medium to large enterprises in retail and e-commerce. The company leverages partnerships and acquisitions (e.g., Dressipi) to expand AI capabilities, particularly in fashion retail. Their extensive client base and comprehensive resource offerings (case studies, blogs, learning tools) support strong market positioning. The integration capabilities with other Martech tools enhance their ecosystem value. Growth indicators include active content marketing, event participation, and a multi-language website presence.

Security posture

Mapp's security posture is solid with HTTPS enforced and domain registration protections in place. The use of Usercentrics CMP indicates attention to privacy compliance. However, the absence of DNSSEC and security headers such as Content-Security-Policy or X-Frame-Options suggests potential vulnerabilities to DNS spoofing or clickjacking attacks. No incident response or security policy pages were found, which could impact transparency and readiness. The extensive use of third-party scripts requires ongoing monitoring to mitigate supply chain risks. Overall, the security maturity is good but can be enhanced with additional controls and documentation.

Recommendations

  1. Enable DNSSEC on the domain to protect against DNS spoofing and improve domain security.
  2. Publish a dedicated security policy and incident response contact information to improve transparency and preparedness.
  3. Implement security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to harden the web application.
  4. Regularly audit and update third-party scripts and tracking tools to minimize supply chain vulnerabilities.
  5. Enhance user trust by providing clear data retention policies and expanding privacy compliance disclosures.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Mapp
Description
Mapp Marketing Cloud allows you to collect and analyze your customer data with AI, and trigger personalized campaigns across email, SMS, app, and your website.
Key services
Digital Analytics, Marketing Automation, AI-powered Customer Data Analysis, Multi-channel Campaign Management, Fashion Fluent AI for Retail
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, jQuery, Swiper.js, Slick Carousel, Google Tag Manager, Hotjar, Hockeystack, Usercentrics CMP, Mapp Intelligence Tracking
Frameworks
WordPress
Platforms
AWS (Amazon Registrar, AWS DNS)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited
  • Use of Usercentrics for consent management
  • No DNSSEC enabled (recommend enabling)

Analytics and tracking

Services
Google Tag Manager, Hotjar, Hockeystack, Mapp Intelligence
Tracking level
extensive
Privacy practices
good

Advertising

Tracking pixels
Mapp Intelligence, Hotjar, Hockeystack
Marketing tools
Usercentrics Consent Management, Mapp Marketing Cloud, Google Optimize
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional marketing cloud platform with AI-powered analytics and automation.
  2. Content is rich, well-structured, and SEO optimized.
  3. Multiple tracking and analytics tools are used with consent management.
  4. No exposed sensitive data or security misconfigurations detected.
  5. WHOIS data supports legitimacy and long-term operation.
  6. No signs of WAF blocking or content restrictions.
Technical notes

Notes

The website leverages a modern WordPress CMS with a well-structured theme and uses popular JavaScript libraries for UI components and interactivity. Hosting on AWS provides scalable and reliable infrastructure. Performance optimizations include preloading fonts and images, lazy loading, and asynchronous script loading. SEO is enhanced via Rank Math PRO plugin and comprehensive meta tags including Open Graph and JSON-LD structured data. Mobile optimization is excellent with responsive design and adaptive layouts. Accessibility is addressed with semantic HTML and ARIA attributes. Technical risks are minimal but include reliance on multiple third-party scripts which require continuous security monitoring.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with mapp.com. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review mapp.com.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.