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Security report for kochava.com

Kochava · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

54/100

Risk levelMedium

0–100, higher is better. How it is calculated

Kochava is a leading technology company specializing in omnichannel measurement and attribution solutions for advertisers, publishers, and platforms. Their platform offers comprehensive services including multi-touch attribution, marketing mix modeling, fraud prevention, and data analytics to enable privacy-durable growth and optimize marketing performance. The website demonstrates a mature digital presence with professional design, clear navigation, and extensive content tailored to a B2B audience. Technically, the site is built on WordPress with modern tools such as Google Tag Manager and Localize.js, providing good performance and mobile optimization. Security posture is solid with HTTPS enforced and no visible vulnerabilities, though explicit security headers and policies could be improved. The absence of WHOIS data for the domain is a notable anomaly that slightly reduces trustworthiness but does not detract significantly from the overall professional presentation. Privacy compliance is well addressed with clear privacy and cookie policies and GDPR adherence. Overall, Kochava's website reflects a reputable enterprise with strong market positioning and technical maturity.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching kochava.com

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
15
Email security
75
DNS health
80
Network security
40
GDPR outside view
53
Average
54

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Kochava operates in the technology sector, focusing on advertising measurement and analytics. Their business model is B2B SaaS, targeting advertisers, publishers, and platforms seeking data-driven marketing insights. The company leverages partnerships with industry trade groups and offers a broad suite of services including app attribution, TV measurement, and fraud prevention. The presence of customer testimonials and case studies indicates strong market validation. The website's content and structure support lead generation and customer engagement, with clear calls to action such as demo requests and pricing inquiries. Kochava's ecosystem includes related domains for media indexing and customer portals, enhancing service integration. The company appears enterprise-sized with a founding date around 2016, consistent with their digital footprint and service maturity.

Security posture

The website enforces HTTPS and uses Google Tag Manager for analytics, indicating a baseline of security best practices. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not evident in the provided data, representing an area for improvement. No exposed sensitive data or vulnerable libraries were detected. The site lacks a dedicated security policy or incident response page, which could enhance transparency and preparedness. No vulnerability disclosure program or security.txt file was found, limiting external security collaboration. Overall, the security posture is good but could be strengthened by implementing recommended headers and publishing formal security documentation.

Recommendations

  1. Implement comprehensive HTTP security headers including Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, and Referrer-Policy to enhance protection against common web attacks.
  2. Publish a dedicated security policy and incident response page to improve transparency and readiness for security events.
  3. Establish a vulnerability disclosure program and provide a security.txt file to facilitate responsible reporting of security issues.
  4. Enhance contact information by including verified company emails and phone numbers for support and security contacts.
  5. Regularly audit third-party scripts and libraries to ensure no vulnerabilities are introduced and maintain up-to-date dependencies.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Kochava
Description
Kochava empowers advertisers, publishers, and platforms with actionable insights through omnichannel measurement, multi-touch attribution, marketing mix modeling, fraud prevention, and data analytics to drive privacy-durable growth and optimize marketing performance.
Key services
Omnichannel App Attribution, iOS Solutions, SKAdNetwork Solutions, Cost Tracking, Total LTV, OTT & Connected TV Measurement, OOH & DOOH Advertising Measurement, Linear & Advanced TV Measurement, Web Measurement, Marketing Mix Modeling
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, WPBakery Page Builder, Google Tag Manager, jQuery, AddToAny, Localize.js
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager for analytics
  • No visible vulnerable libraries

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Marketing tools
AddToAny
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design
  2. No WAF or blocking mechanisms detected
  3. WHOIS data unavailable or domain not found in queried WHOIS server
  4. Strong SEO and structured data implementation
  5. Multiple customer testimonials and case studies present
  6. No direct company contact emails or phone numbers found in HTML
  7. Contact available via web form
  8. No explicit security or incident response policies found
  9. Use of modern web technologies and analytics tools
Technical notes

Notes

The website is built on WordPress CMS with WPBakery Page Builder, leveraging modern JavaScript libraries such as jQuery and third-party services like Google Tag Manager and AddToAny for analytics and sharing. The site demonstrates good mobile responsiveness and accessibility features. Performance is moderate, with optimized images and structured data markup improving SEO. Hosting details are not explicit, but the presence of CDN-hosted assets suggests a distributed content delivery approach. Technical debt appears low, though the site could benefit from enhanced security headers and formalized security documentation. Overall, the technical infrastructure supports a robust and scalable digital presence aligned with enterprise standards.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 55/100Medium32 findingsView report
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