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Security report for kenshoo.com

Skai · Technology · United States

Low risk. 1 critical or high finding in SSL/TLS.

Security score

83/100

Risk levelLow

0–100, higher is better. How it is calculated

Skai is an enterprise-level omnichannel marketing platform providing data-driven marketing intelligence and connected media technology to brands and agencies. The company positions itself as a leader in marketing technology with a focus on measurement and analytics at scale. The website is built on WordPress using modern plugins and technologies, hosted on AWS infrastructure, and integrates multiple marketing and analytics tools such as Google Analytics, Hotjar, and Pardot. The site demonstrates good SEO and mobile optimization but lacks explicit privacy and terms of service documentation in the accessible HTML content. Security posture is adequate with HTTPS and domain locks but could be improved by enabling DNSSEC and adding security headers. No WAF or blocking mechanisms were detected, allowing full content access. WHOIS data shows privacy protection consistent with legitimate enterprise use and domain age aligns with the company's market presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
80
Email security
75
DNS health
85
Network security
100
GDPR outside view
83
Average
83

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Skai operates in the technology sector, targeting brands and agencies with a B2B SaaS model focused on marketing intelligence and media measurement. The company leverages partnerships with major advertising and analytics platforms, as evidenced by external domains and tracking integrations. The business model relies on providing scalable marketing technology solutions, positioning itself competitively in the digital marketing space. The presence of multiple social media channels and professional branding indicates a mature market presence. The domain age and registration details support the legitimacy of the business. However, the absence of direct contact information and formal policy documents on the homepage may limit transparency for some users.

Security posture

The website employs HTTPS with a good SSL configuration and domain registration locks that prevent unauthorized changes. However, DNSSEC is not enabled, which is a recommended security enhancement. No explicit security headers were detected in the HTML content, which could improve protection against common web attacks. The site uses trusted third-party marketing and analytics tools but lacks a published security policy or incident response contact information. No vulnerabilities or exposed sensitive data were identified in the accessible content. Overall, the security posture is moderate but could be strengthened by implementing additional security best practices and transparency measures.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Publish a clear and comprehensive privacy policy and terms of service accessible from the homepage.
  3. Add standard security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
  4. Provide explicit contact information for security incidents, including a dedicated security or abuse email address.
  5. Regularly audit third-party scripts and plugins to ensure no vulnerable libraries are in use.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Skai
Description
With Skai’s omnichannel marketing platform, brands and agencies get data-driven marketing intelligence, connected media & measurement technology at scale. Get a demo.
Key services
data-driven marketing intelligence, connected media technology, measurement technology
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Kadence Blocks, Yoast SEO, Borlabs Cookie, Weglot (translation), Google Tag Manager, Google Analytics, Hotjar, AWS DNS, JSDelivr CDN
Frameworks
Kadence Blocks
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Domain status includes clientDeleteProhibited and other EPP locks

Analytics and tracking

Services
Google Analytics, Hotjar
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Bing Ads, Google Ads, DoubleClick
Tracking pixels
Facebook Connect, LinkedIn Snap, Hotjar
Marketing tools
Pardot, Oktopost
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional B2B marketing technology platform site.
  2. Content is well structured with good SEO metadata and social media integration.
  3. No explicit privacy policy or terms of service found on the homepage HTML.
  4. Cookie consent mechanism is present via Borlabs Cookie plugin.
  5. No direct contact emails or phone numbers found in the HTML content.
  6. Uses modern WordPress plugins and technologies.
  7. No WAF or blocking detected; site content fully accessible.
  8. No security.txt or vulnerability disclosure found.
  9. WHOIS data shows privacy protection but domain age and registrar are consistent with legitimate business.
Technical notes

Notes

The website is built on WordPress with a modern tech stack including Kadence Blocks for layout, Yoast SEO for optimization, and Borlabs Cookie for consent management. Hosting is inferred to be on AWS based on DNS servers. The site uses multiple external services for analytics and marketing, including Google Analytics, Hotjar, Pardot, and social media pixels. Performance is moderate with preconnect hints and font preloading implemented. Mobile optimization is good, but accessibility features appear basic. The site benefits from SEO best practices but could improve technical security configurations. No WAF or blocking mechanisms interfere with content access, allowing full analysis.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 83/100Low24 findingsView report
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