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Security report for iterable.com

Iterable · Technology · N/a

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

74/100

Risk levelMedium

0–100, higher is better. How it is calculated

Iterable is an enterprise-level AI-powered cross-channel communication platform designed to deliver dynamic, data-driven customer engagement experiences. The company offers a SaaS marketing automation solution that leverages AI to optimize customer interactions across multiple channels. Positioned as a leader in its market segment, Iterable targets businesses seeking advanced marketing technology to maximize customer lifetime value. The website reflects a mature digital infrastructure, utilizing WordPress CMS, integrated marketing tools such as Marketo, Google Tag Manager, and consent management via Ketch. Security posture is solid with HTTPS and anti-bot measures like Google reCAPTCHA, though some security headers and explicit policies are not evident in the provided content. Overall, the site demonstrates high professionalism, excellent SEO, and strong branding consistency, supporting a high trustworthiness rating.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
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  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
70
Email security
82
DNS health
80
Network security
100
GDPR outside view
53
Average
74

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Iterable operates in the technology sector, focusing on marketing automation and customer engagement. Its business model is SaaS-based, providing AI-driven tools for cross-channel communication. The company appears well-established with a domain age since 2011 and uses a comprehensive marketing stack. The target audience includes medium to large enterprises requiring sophisticated marketing solutions. The presence of social media links and structured data indicates a transparent and professional approach. No evidence of parent or subsidiary companies was found. The company leverages partnerships with marketing and analytics providers but no direct partner domains were identified in the HTML content.

Security posture

The website employs HTTPS with a valid SSL certificate and uses Google reCAPTCHA to mitigate automated abuse. Consent management is implemented via Ketch, indicating attention to privacy compliance. However, explicit privacy and cookie policies are not found in the provided content, which is a compliance gap. No security.txt or vulnerability disclosure policy is published, and no incident response contacts are visible. DNSSEC is not enabled, which is a recommended security enhancement. Security headers are not explicitly detected in the HTML content, suggesting room for improvement. No vulnerable libraries or exposed sensitive data were identified. Overall, the security posture is good but could be strengthened by publishing comprehensive policies and enabling DNSSEC.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy prominently on the website to improve GDPR compliance and user trust.
  2. Implement and enable DNSSEC to enhance domain name system security and prevent DNS spoofing.
  3. Add explicit security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options to improve protection against common web attacks.
  4. Publish a security.txt file and vulnerability disclosure policy to facilitate responsible security reporting and incident response.
  5. Provide clear incident response contact information, including dedicated security or abuse email addresses, to improve transparency and readiness.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Iterable
Description
Deliver dynamic, data-driven experiences across channels with Iterable’s AI-powered platform—designed to engage customers in the moments that matter.
Key services
AI-powered marketing automation, Cross-channel communication, Customer engagement platform
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Google reCAPTCHA, Marketo Forms, Yoast SEO, jQuery, Equally AI widget, Ketch consent management, Qualified chat/engagement tool, Visual Website Optimizer (VWO), WordPress CMS
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enabled
  • Use of Google reCAPTCHA
  • Consent management via Ketch
  • Use of security-focused scripts

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Visual Website Optimizer, Qualified
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads (AW-945889754)
Tracking pixels
Google Analytics (G-W6HCP0EEWW), Visual Website Optimizer (VWO), Qualified
Marketing tools
Marketo, Qualified, Ketch Consent Management, Equally AI
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional marketing platform with AI-powered features.
  2. Uses modern marketing and analytics tools.
  3. No explicit privacy or cookie policies found in the provided HTML content.
  4. No explicit contact emails or phone numbers found in the HTML content.
  5. Strong SEO and branding consistency.
  6. No security.txt or vulnerability disclosure policy detected.
  7. No explicit security or incident response policies found on the page.
  8. Domain is well established and registered with a reputable registrar.
  9. No WAF or blocking mechanisms detected.
Technical notes

Notes

The website is built on WordPress CMS and integrates multiple modern marketing and analytics technologies including Google Tag Manager, Marketo, Visual Website Optimizer, and Qualified chat. The hosting infrastructure appears to be on Amazon AWS, inferred from DNS servers. The site is mobile optimized with good accessibility features and excellent SEO metadata implemented via Yoast SEO. Performance is moderate, likely due to the number of third-party scripts and marketing tools. The technical stack is mature and supports a professional marketing platform, though some technical improvements in security headers and DNS configuration are recommended to reduce risk.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 74/100Medium27 findingsView report
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