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Security report for imperial-tobacco.com

Imperial Brands PLC · Manufacturing · United Kingdom

Medium risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

65/100

Risk levelMedium

0–100, higher is better. How it is calculated

Imperial Brands PLC is a leading multinational tobacco company positioned as the fourth largest globally, focusing on both traditional tobacco products and next generation smoke-free alternatives. The company targets adult consumers, investors, and job seekers, emphasizing its challenger role in the tobacco industry and commitment to ESG principles. The website reflects a mature business model with a strong investor relations presence and comprehensive corporate governance information. Technically, the website is built on Adobe Experience Manager, utilizing modern JavaScript libraries and APIs such as Vimeo Player, Google Tag Manager, and Microsoft Clarity for analytics and user engagement. The site is mobile-optimized, accessible, and SEO-friendly, with a moderate performance profile. Privacy compliance is well addressed with cookie consent mechanisms and a detailed privacy policy. From a security perspective, the site enforces HTTPS and uses CSRF protection scripts, but lacks some advanced security headers and does not publish a dedicated security policy or vulnerability disclosure. No critical vulnerabilities or exposed sensitive data were detected, indicating a solid security posture. Overall, the website is professional, trustworthy, and aligns well with the corporate identity of Imperial Brands. Strategic recommendations include enhancing security headers, publishing security and incident response policies, and implementing a vulnerability disclosure program to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

Need hands-on remediation? Email guard@offseq.com

Keep watching imperial-tobacco.com

This scan found 14 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
85
Email security
85
DNS health
75
Network security
100
GDPR outside view
43
Average
65

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Imperial Brands operates in the manufacturing sector, specializing in tobacco and smoke-free products. The company leverages a challenger business model to compete with larger incumbents, focusing on consumer insights, innovation, and ESG commitments. Its investor hub and detailed financial reporting indicate a transparent and shareholder-focused approach. The company maintains a global footprint with a strong UK presence, supported by a comprehensive careers section targeting talent acquisition. The website's content and structure reflect a mature, enterprise-level organization with consistent branding and clear market positioning.

Security posture

The website demonstrates a good security maturity level with enforced HTTPS, CSRF protections, and cookie consent mechanisms. However, it lacks explicit security headers such as Content-Security-Policy and X-Frame-Options, which could mitigate certain attack vectors. There is no publicly available security policy or incident response contact information, which are important for transparency and compliance. No vulnerable libraries or exposed sensitive data were found. The use of modern analytics and tracking tools is balanced with privacy controls, supporting GDPR compliance. Overall, the security posture is solid but could be improved with additional transparency and header configurations.

Recommendations

  1. Implement and enforce security headers including Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
  2. Publish a dedicated security policy and incident response procedures on the website.
  3. Establish and publicize a vulnerability disclosure program or security.txt file.
  4. Regularly audit third-party scripts and libraries for vulnerabilities and update accordingly.
  5. Enhance transparency around data retention policies and user privacy controls.

Contact details published on the site

Addresses
Legal name
Imperial Brands PLC
Registration number
3236483
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Imperial Brands PLC
Description
Imperial Brands, the 4th largest multinational tobacco company, is a global consumer-focused organisation embracing its role as a challenger in the industry.
Key services
Manufacture and sale of tobacco products, Development of next generation smoke-free products, Investor relations and reporting, Careers and talent acquisition
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, jQuery, Vimeo Player API, Google Tag Manager, Microsoft Clarity, LinkedIn Insight Tag
Frameworks
Adobe Experience Manager (AEM)
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced (canonical URL is https)
  • Use of CSRF protection scripts
  • Cookie consent mechanism implemented

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, LinkedIn Insight Tag
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
LinkedIn Insight Tag, Microsoft Clarity
Marketing tools
Microsoft Clarity, LinkedIn Insight Tag
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured with clear navigation.
  2. Content is comprehensive, targeting investors, consumers, and job seekers.
  3. Strong emphasis on ESG and corporate governance.
  4. Use of modern web technologies and tracking tools with privacy controls.
  5. No signs of blocking or WAF interference.
  6. Contact information and corporate details are clearly presented.
  7. No visible security vulnerabilities or exposed sensitive data.
Technical notes

Notes

The website is built on Adobe Experience Manager, a robust enterprise CMS, indicating a high level of technical maturity. It uses modern JavaScript libraries and APIs for video playback, analytics, and user interaction. The site is mobile responsive and accessible, with good SEO practices including meta tags and Open Graph data. Performance is moderate, likely due to rich media content such as embedded videos. There is no explicit hosting provider identified, but the infrastructure supports global content delivery. Opportunities exist to improve security headers and streamline third-party script usage to optimize performance and security.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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