Identity Matrix Inc. · Technology · United States
Low risk. 4 critical or high findings in GDPR outside view and SSL/TLS.
Identity Matrix Inc. is a US-based technology startup founded in 2024, specializing in advanced person-level identification and analytics for B2B marketing and sales teams. Their platform leverages AI to transform anonymous web traffic into actionable leads, providing detailed attribution and customer journey insights. Positioned as a next-generation ABM solution, they emphasize higher ROI through person-level intent data. The website is professionally designed, mobile-optimized, and integrates multiple modern analytics and marketing tools, reflecting a mature digital infrastructure for a young company. Security posture is solid with HTTPS and no exposed sensitive data, though formal security policies and incident response contacts are not publicly detailed. Privacy compliance is addressed with clear policies and US-only data focus. Overall, the company presents a credible, innovative offering in the marketing technology space with strong trust signals and a growing partner ecosystem.
Scanned
NIS2 Art. 21(2)
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
4 findings rated critical or high. Fix these first.
These are the privacy signals visitors and data protection authorities look for under GDPR.
GDPR requires clear information about cookie usage
What to do: Add a dedicated cookie policy explaining cookie usage and purposes
GDPR requires explicit consent for non-essential cookies
What to do: Implement a cookie consent banner that appears on first visit
TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.
Server supports weak protocols: TLSv1.1
What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions
SSL certificate uses 256-bit key, which is considered weak
What to do: Use at least 2048-bit RSA or 256-bit ECC key
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This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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Each check with its score, findings and the evidence it collected.
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
Not counted
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Leaked records that mention identitymatrix.ai, from OffSeq Breach.
No leaked records found
Breach holds no records for identitymatrix.ai right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Automated reading of the public site. Ratings are indicative.
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
Retrieved 2026-10-25
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