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Security report for iab.com

Interactive Advertising Bureau (IAB) · Media · N/a

Low risk. 2 critical or high findings in SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

The Interactive Advertising Bureau (IAB) is a leading global trade association that empowers the media and marketing industries to thrive in the digital economy. The organization provides industry standards, research, training, and advocacy services to its members and the broader digital advertising ecosystem. The website reflects a mature and professional digital presence, targeting media and marketing professionals with comprehensive resources and event information. Technically, the site is built on WordPress with modern frameworks and plugins, optimized for SEO and mobile responsiveness. Security posture is strong with HTTPS, security headers, and cookie consent mechanisms, though explicit security policies and incident response contacts are not publicly disclosed. Overall, the site demonstrates high trustworthiness and professionalism, supporting the organization's authoritative market position.

Scanned

This is an earlier scan of iab.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching iab.com

This scan found 16 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
47
Security headers
95
Email security
70
DNS health
80
Network security
100
GDPR outside view
100
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

IAB operates as an essential entity within the digital media sector, focusing on setting standards, providing market intelligence, and offering professional development. Its business model revolves around membership services, training, certification, and hosting industry events. The presence of the IAB Tech Lab as a subsidiary indicates a structured ecosystem supporting technology innovation and compliance. The organization targets media companies, marketers, and technology providers, positioning itself as a central hub for digital advertising best practices. The website's content and structure support this positioning, with clear navigation to guidelines, research, and events. Partnerships and social media presence further enhance its market reach and influence.

Security posture

The website employs strong security measures including HTTPS, modern security headers, and a cookie consent framework compliant with GDPR. No vulnerabilities or exposed sensitive data were detected in the HTML content. However, the absence of a published security policy, incident response plan, or vulnerability disclosure program limits transparency in security governance. The use of third-party scripts and marketing tools is standard but should be regularly audited to mitigate risks. Overall, the security posture is good for an industry association website, with room for improvement in explicit security communications and incident readiness.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and compliance frameworks.
  2. Implement and publicize a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  3. Provide direct security contact information such as a security@ or abuse@ email address.
  4. Regularly review and update third-party scripts and plugins to minimize vulnerabilities.
  5. Enhance transparency by including incident response procedures and data retention policies.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Interactive Advertising Bureau (IAB)
Description
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Key services
Standards & Guidelines, Research & Insights, Training & Certification, Events & Conferences, Advocacy & Public Policy
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, jQuery, UIkit, Gravity Forms, Yoast SEO, OneTrust Cookie Consent, ElasticPress
Frameworks
UIkit
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
HubSpot
Tracking level
moderate
Privacy practices
good

Advertising

Marketing tools
HubSpot, Marketo, OneTrust
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well maintained
  2. Strong focus on digital advertising industry standards and education
  3. Comprehensive privacy and cookie policies with consent mechanisms
  4. No signs of malicious or suspicious content
  5. Use of modern web technologies and SEO best practices
  6. WHOIS data is not publicly available, likely due to privacy protection
  7. No direct security contact or vulnerability disclosure found
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including jQuery, UIkit framework, Gravity Forms for data collection, and Yoast SEO for optimization. It uses OneTrust for cookie consent management and ElasticPress for search enhancements. The site demonstrates good mobile optimization and accessibility features. Performance is moderate, likely influenced by multiple external scripts and rich media content. Hosting provider details are not explicitly identified. The technical implementation aligns well with industry best practices for a large association website, though continuous monitoring and optimization could improve load times and user experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 81/100 −1Low25 findingsView report
  2. 82/100 +6Low24 findingsView report
  3. 76/100Low22 findingsView report
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