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Security report for iab.com

Interactive Advertising Bureau (IAB) · Media · United States

Low risk. 2 critical or high findings in SSL/TLS.

Security score

81/100

Risk levelLow

0–100, higher is better. How it is calculated

The Interactive Advertising Bureau (IAB) is a leading global trade association that empowers the media and marketing industries to thrive in the digital economy. The organization provides industry standards, research, advocacy, and professional training to support digital advertising growth and innovation. Positioned as a trusted authority in the media sector, IAB serves a broad audience of media companies, marketers, and technology providers. Technically, the IAB website is built on a modern WordPress CMS platform, utilizing popular libraries and frameworks such as jQuery and UIkit. The site incorporates advanced analytics tools including Google Analytics and HubSpot, alongside a robust cookie consent mechanism powered by OneTrust, demonstrating a mature digital infrastructure. The website is mobile-optimized, accessible, and SEO-friendly, reflecting a high level of digital maturity. From a security perspective, the site enforces HTTPS, implements key security headers, and maintains privacy compliance with GDPR regulations. While no critical vulnerabilities or exposed sensitive data were detected, the absence of a public security.txt or incident response policy suggests room for improvement in transparency and incident readiness. Overall, the IAB website presents a low-risk profile with strong business credibility and technical implementation. Strategic recommendations include publishing a vulnerability disclosure policy, enhancing incident response visibility, and pursuing recognized security certifications to further bolster trust and security posture.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching iab.com

This scan found 17 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
42
Security headers
95
Email security
70
DNS health
80
Network security
100
GDPR outside view
100
Average
81

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

IAB holds a dominant market position as the authoritative body for digital advertising standards and advocacy. Its business model centers on membership services, industry research, training programs, and policy influence. Revenue streams likely include membership fees, certification courses, and event sponsorships. The organization targets media companies, advertisers, and technology vendors globally, with a strong presence in the United States. Partnerships such as the IAB Tech Lab extend its ecosystem influence. Growth indicators include continuous content updates, new research publications, and active social media engagement. The company operates with a large organizational size and maintains consistent branding and professional content across its digital assets.

Security posture

The IAB website demonstrates a mature security posture with enforced HTTPS, comprehensive security headers, and cookie consent aligned with GDPR. No critical vulnerabilities or exposed credentials were found. However, the lack of a publicly accessible security.txt file and incident response contact information limits transparency for vulnerability reporting and incident management. Compliance with privacy regulations is evident, but formal security frameworks like ISO 27001 or NIST are not disclosed. The site uses third-party scripts and analytics, which should be regularly audited to mitigate supply chain risks. Overall, the security culture appears strong but could benefit from enhanced disclosure and formalized policies.

Recommendations

  1. Publish a security.txt file to facilitate responsible vulnerability disclosure.
  2. Provide clear incident response contact information and policy on the website.
  3. Consider obtaining and displaying ISO 27001 or NIST cybersecurity certifications.
  4. Regularly audit third-party scripts and plugins for security vulnerabilities.
  5. Enhance accessibility compliance to meet WCAG 2.1 AA standards fully.

Contact details published on the site

Addresses
Legal name
Interactive Advertising Bureau
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Interactive Advertising Bureau (IAB)
Description
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Key services
Standards & Guidelines, Research & Insights, Training & Certification, Advocacy & Public Policy, Centers of Excellence
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, jQuery, UIkit, Google Tag Manager, OneTrust Cookie Consent, Gravity Forms, WooCommerce
Frameworks
UIkit
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
HubSpot
Marketing tools
HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well maintained
  2. Strong focus on digital advertising industry standards and advocacy
  3. Comprehensive privacy and cookie policies with consent mechanisms
  4. Use of modern web technologies and analytics tools
  5. No signs of malicious or suspicious content
  6. WHOIS data is privacy protected or unavailable, common for organizations of this type
Technical notes

Notes

The website is powered by WordPress CMS with a modern tech stack including jQuery, UIkit framework, and various plugins such as Gravity Forms and WooCommerce. It integrates Google Tag Manager and HubSpot for analytics and marketing automation. The site is well-structured with valid HTML and CSS, optimized for mobile devices, and includes SEO best practices like meta tags and structured data (JSON-LD). Performance is moderate, with potential improvements in hosting or caching to enhance speed. The use of OneTrust for cookie consent reflects attention to privacy compliance. Overall, the technical infrastructure supports a professional and scalable digital presence.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 82/100Low24 findingsView report
  2. 82/100 +6Low24 findingsView report
  3. 76/100Low22 findingsView report
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