Hubbster Group AB is a Swedish company specializing in data-driven feedback systems focused on customer, employee, and market experience. They provide a combination of SaaS survey tools and consulting services to help businesses make informed decisions and improve their operations. The company targets B2B clients primarily in Sweden and positions itself as a leading provider in its market segment. Their website is professionally designed, mobile-optimized, and includes clear navigation and relevant content that highlights their key services and client base.
Technically, the website uses a modern but straightforward technology stack including jQuery, Slick Slider, and HubSpot marketing and analytics tools. It is built on the WebbEss CMS platform and employs HTTPS with good SSL configuration. The site loads with moderate performance and includes accessibility and SEO best practices, although some accessibility features could be improved. The presence of HubSpot scripts indicates a mature marketing automation and analytics setup.
From a security perspective, the site enforces HTTPS and avoids exposing sensitive data. However, it lacks explicit security headers and published security policies or incident response contacts. No vulnerabilities or suspicious elements were detected in the HTML content. Privacy compliance is supported by a privacy policy and cookie consent mechanism, with GDPR compliance implied by the Swedish market focus and policy presence.
Overall, the website presents a trustworthy and professional image with a solid business foundation. Security posture is adequate but could be enhanced by adding security headers and formal policies. The domain registration data aligns well with the business claims, supporting legitimacy. Strategic recommendations include improving security headers, publishing incident response information, and enhancing accessibility to further strengthen trust and compliance.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
25/ 100 · Critical
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
8 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
No HTTPS encryption
GDPR requires appropriate security measures for personal data
What to do: Implement SSL/TLS certificate for HTTPS
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
0
Security headers
15
Email security
70
DNS health
65
Network security
100
GDPR outside view
25
Average
46
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention hubbstergroup.com, from OffSeq Breach.
No leaked records found
Breach holds no records for hubbstergroup.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Hubbster Group AB operates in the feedback and survey solutions market, offering a mix of software tools and consulting services. Their competitive advantage lies in combining data-driven technology with expert support and a satisfaction guarantee. The business model is B2B SaaS supplemented by consulting and training services. Their target customers are companies seeking to improve customer satisfaction, employee engagement, and market insights. The company demonstrates growth potential through digital project management offerings and multi-language support. Partnerships with marketing platforms like HubSpot and a visible client portfolio enhance their market credibility. The company maintains a consistent brand and professional online presence, supporting business credibility and client trust.
Security posture
The website shows a moderate security maturity level with HTTPS enforced and no visible sensitive data leaks. However, the absence of key security headers such as Content Security Policy, HSTS, and X-Frame-Options reduces the overall security posture. There is no public security policy or incident response contact information, which limits transparency and readiness for security incidents. The use of third-party marketing and analytics scripts introduces a moderate tracking footprint but appears compliant with privacy regulations. No critical vulnerabilities or exposed credentials were found. To improve, the company should implement security headers, publish security policies, and consider a vulnerability disclosure program to enhance trust and compliance.
Recommendations
Implement comprehensive security headers including CSP, HSTS, X-Frame-Options, and X-XSS-Protection.
Publish a formal security policy and incident response contact information on the website.
Add a vulnerability disclosure or security.txt file to encourage responsible reporting.
Enhance website accessibility features to meet higher standards.
Regularly audit and update third-party scripts to mitigate potential vulnerabilities.
Automated reading of the public site. Ratings are indicative.
Business
Company
Hubbster Group AB
Description
Hubbster har en av marknadens främsta datadrivna feedbacksystem för kund-och medarbetarupplevelse. Skapa snabbt egna enkäter eller låt oss göra allt åt dig, från början till slut.
Key services
Customer surveys, Employee surveys, Market research, Consulting services, Training and coaching, Digital project management platform
Website is fully accessible with no blocking or WAF challenges.
Content is primarily in Swedish targeting Swedish business clients.
Strong presence of client logos and social proof.
Use of HubSpot for marketing and analytics.
No explicit security or incident response policies found.
No terms of service page detected.
Good mobile responsiveness and modern UI elements.
No exposed sensitive data or obvious vulnerabilities in HTML.
Technical notes
Notes
The website is built on a CMS platform (WebbEss) with a technology stack including jQuery 3.5.1 and Slick Slider for UI components. HubSpot scripts are used extensively for marketing automation, analytics, and cookie consent management. The site is mobile-optimized and uses responsive design techniques. Performance is moderate, with asynchronous loading of scripts to improve load times. The HTML is valid and SEO optimized with proper meta tags and Open Graph data. There is some technical debt in legacy browser support (CSS Vars ponyfill for IE). Hosting provider details are not explicitly identified. Overall, the technical implementation supports a professional and functional user experience with room for modernization and enhanced security.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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