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Security report for greatplacetowork.fi

GPW Institute Finland Oy · Other · Finland

Medium risk. 3 critical or high findings in GDPR outside view.

Security score

75/100

Risk levelMedium

0–100, higher is better. How it is calculated

Great Place To Work Finland (GPW Institute Finland Oy) is a leading expert in corporate culture and employee experience research in Finland, operating since 2007. The company offers globally recognized employee surveys, workplace certification, and publishes annual best workplace lists. Their services target Finnish businesses aiming to improve workplace culture and employer branding. The website reflects a mature digital presence with professional design, clear navigation, and comprehensive content tailored to their audience. Technically, the site is built on WordPress with modern analytics and marketing tools integrated, including Google Analytics, Microsoft Clarity, and CookieYes for consent management. Security posture is strong with HTTPS, CAPTCHA on forms, and bot management via Cloudflare, though some security headers could be improved. Privacy compliance is robust, with detailed cookie consent and a comprehensive privacy policy in Finnish. Overall, the domain registration data aligns well with the business claims, supporting legitimacy and trustworthiness.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, Twitter, LinkedIn, YouTube

      What to do: Document all third-party data sharing in your privacy policy

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
85
Security headers
75
Email security
70
DNS health
80
Network security
100
GDPR outside view
40
Average
75

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

GPW Institute Finland Oy holds a strong market position as the Finnish branch of the global Great Place To Work Institute. Their business model revolves around consulting, certification, and research services that help organizations enhance employee satisfaction and employer branding. The company leverages recognized certifications and publishes influential workplace rankings, which serve as trust signals and marketing assets. Their client base includes reputable Finnish companies across various sectors, as evidenced by displayed client logos. The company benefits from a global parent organization, enhancing credibility and reach. Their digital ecosystem includes CRM and scheduling integrations, supporting efficient client engagement. Growth indicators include active content publication, webinars, and social media engagement.

Security posture

The website demonstrates a good security maturity level with HTTPS enforced, use of Google reCAPTCHA on contact forms to prevent spam, and Cloudflare Bot Management cookies to mitigate automated threats. Cookie consent is granular and GDPR-compliant, indicating strong privacy awareness. However, explicit HTTP security headers like X-Frame-Options and X-Content-Type-Options are not visibly set in the HTML source, which could be improved. No exposed sensitive data or vulnerable libraries were detected. The site uses reputable third-party services and maintains updated plugins, reducing risk. Incident response and security policy pages are not found, which is common for this business type but could be enhanced for transparency.

Recommendations

  1. Implement and verify HTTP security headers such as X-Frame-Options, X-Content-Type-Options, and Referrer-Policy to strengthen browser security.
  2. Maintain regular updates of WordPress core and plugins to mitigate vulnerabilities.
  3. Consider publishing a security policy and incident response contact information to improve transparency and trust.
  4. Enhance monitoring and periodic security audits to proactively identify and remediate risks.
  5. Continue to maintain and improve privacy compliance practices, especially with evolving regulations.

Contact details published on the site

Addresses
Legal name
GPW Institute Finland Oy
Registration number
2079754-7
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
GPW Institute Finland Oy
Description
Olemme johtava yrityskulttuurin asiantuntija. Vuosittain yli 10 000 yritystä tutkii työntekijäkokemusta henkilöstötutkimuksellamme.
Key services
Henkilöstötutkimus (Employee surveys), Great Place To Work -sertifiointi (Certification), Parhaat Työpaikat -listat (Best workplaces lists), Työnantajamielikuva (Employer branding), Rekrytointi apu (Recruitment assistance)
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Gravity Forms, Google Tag Manager, Google Analytics, Microsoft Clarity, Cloudflare Bot Management, CookieYes Consent Management, jQuery
Frameworks
Yoast SEO
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • Use of HTTPS
  • Captcha on contact form (Google reCAPTCHA v2 invisible)
  • Cookie consent with granular categories
  • Cloudflare Bot Management cookie
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Bing Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Microsoft Advertising, Facebook Ads
Tracking pixels
Microsoft Clarity, Facebook Pixel
Marketing tools
ActiveCampaign
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking mechanisms.
  2. Strong presence of privacy and cookie compliance with detailed consent management.
  3. Use of reputable third-party services for analytics and marketing.
  4. Professional design and clear navigation structure.
  5. Contact information is comprehensive and includes a contact form with CAPTCHA.
  6. No signs of suspicious or malicious activity detected.
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including Gravity Forms for data collection, Google Tag Manager for analytics management, and CookieYes for cookie consent. The site loads multiple asynchronous scripts for analytics and marketing, balancing functionality and performance. Hosting appears to be supported by EasyDNS nameservers and Cloudflare services for bot management. The site is mobile-optimized with responsive design and accessibility features. SEO is enhanced by Yoast SEO plugin with proper meta tags and structured data (JSON-LD). Performance is moderate, with potential improvements in script optimization. Overall, the technical infrastructure supports a professional and secure online presence aligned with business goals.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium29 findingsView report
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