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Security report for goodness.inc

Goodness, Inc. · E-commerce · United States

Medium risk. 4 critical or high findings in Security headers and GDPR outside view.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Goodness, Inc. is a user-first digital commerce partner specializing in helping direct-to-consumer (DTC) brands thrive in the digital economy. The company offers a comprehensive suite of services including DTC strategy, design, technology, and marketing activation, serving notable clients such as OREO, CLIF, and Papa & Barkley. Their market position is that of a specialized, boutique agency with a strong focus on delivering best-in-class digital experiences for modern brands. The business is US-based, relatively new (established in 2023), and operates with a small but professional team. Technically, the website is built on modern frameworks like Nuxt.js and Vue.js, leveraging Cloudflare for DNS and DigitalOcean for media hosting. The site integrates multiple marketing and analytics tools including Google Analytics, Google Tag Manager, HubSpot, and social media pixels. However, the site suffers from slow performance and lacks a valid SSL certificate, which is a critical security concern. Mobile optimization and accessibility are good, and SEO practices are well implemented. From a security perspective, the absence of a valid SSL certificate and disabled TLS protocols significantly weaken the site's security posture. While some security headers like HSTS and SPF are present, the lack of HTTPS and modern TLS support are critical vulnerabilities. The site does not implement a cookie consent mechanism, and its DMARC policy is set to 'none', indicating limited email protection. No explicit security policies or incident response contacts are found. Overall, the website presents a professional and trustworthy business with excellent content and branding but requires urgent security improvements to protect user data and enhance trust. The domain registration details are consistent and transparent, supporting the legitimacy of the business. Strategic recommendations include obtaining a valid SSL certificate, enabling modern TLS protocols, implementing cookie consent, and enhancing email security policies.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching goodness.inc

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
97
Security headers
30
Email security
75
DNS health
80
Network security
100
GDPR outside view
43
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Goodness, Inc. operates as a specialized digital commerce agency focusing on DTC brands, leveraging a user-first approach to design and technology. Their competitive advantage lies in their boutique, client-focused service model and strong portfolio with major brands like OREO and CLIF. The business model centers on providing end-to-end digital commerce solutions including strategy, design, technology implementation, and marketing activation. Revenue streams likely include project-based and retainer contracts with DTC brands. The target customer segments are modern consumer brands seeking to enhance their digital commerce capabilities. Growth indicators include recent domain registration and active marketing efforts. The partnership ecosystem includes major consumer brands and technology platforms. The company maintains a consistent brand image and leverages testimonials and case studies to build credibility.

Security posture

The current security maturity level of the website is low due to the absence of a valid SSL certificate and disabled TLS protocols, which are fundamental for secure communications. The presence of HSTS and SPF records are positive indicators, but the DMARC policy is set to 'none', limiting email security. No evidence of incident response readiness or security frameworks is found. Data protection practices are minimal, with no cookie consent mechanism or explicit privacy compliance beyond a basic privacy policy. The site does not expose sensitive data or credentials in the HTML. Overall, the security culture appears nascent, with critical gaps that could impact user trust and data protection compliance.

Recommendations

  1. Obtain and deploy a valid SSL/TLS certificate to enable HTTPS across the site.
  2. Enable and enforce modern TLS protocols (TLS 1.2 and 1.3) and disable insecure versions.
  3. Implement a cookie consent mechanism to comply with privacy regulations and enhance user trust.
  4. Strengthen email security by adopting a stricter DMARC policy (quarantine or reject).
  5. Develop and publish a comprehensive security policy and incident response contact information.

Contact details published on the site

Addresses
Legal name
Private by Design, LLC
Technical notes

Notes

The website is built using modern JavaScript frameworks Nuxt.js and Vue.js, indicating a contemporary frontend architecture. It uses Cloudflare for DNS and DigitalOcean Spaces for media hosting, ensuring reliable infrastructure. The site integrates multiple marketing and analytics tools such as Google Analytics, Google Tag Manager, HubSpot, and social media pixels, supporting advanced marketing capabilities. However, the site suffers from slow load times (23.7 seconds) and a high number of resources (196), indicating potential optimization opportunities. Accessibility and mobile responsiveness are good, but the lack of HTTPS and modern TLS support is a significant technical risk. The site does not appear to use a traditional CMS but rather a custom frontend solution.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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