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Security report for generatepartnerships.com

Generate Partnerships Nordic AB · Other · Sweden

High risk. 9 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

45/100

Risk levelHigh

0–100, higher is better. How it is calculated

Generate Partnerships Nordic AB is a specialized sports marketing and sponsorship agency based in Åre, Sweden. The company focuses on creating successful partnerships between athletes, sports rights holders, and brands through tailored sponsorship solutions. With over 30 years of experience, they hold a strong market position in Scandinavia, offering services such as sports management, sponsorship sales, valuation, and brand building. Their website reflects a professional and consistent brand image targeting sponsors, athletes, and rights holders seeking strategic sports marketing partnerships. Technically, the site is built on WordPress using WPBakery Page Builder and optimized with NitroPack, ensuring good performance and mobile responsiveness. However, there is room for improvement in accessibility and SEO features. Security-wise, the site uses HTTPS but lacks visible security headers and formal security policies, which should be addressed to enhance trust and compliance. Privacy compliance is weak due to the absence of privacy and cookie policies. Overall, the website is credible and trustworthy but would benefit from enhanced privacy and security disclosures.

Scanned

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

9 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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Keep watching generatepartnerships.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
15
Email security
85
DNS health
60
Network security
100
GDPR outside view
10
Average
45

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention generatepartnerships.com, from OffSeq Breach.

No leaked records found

Breach holds no records for generatepartnerships.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the sports marketing sector, leveraging a service-based agency model focused on sponsorship strategy and management. Their competitive advantage lies in extensive market knowledge, a strong portfolio of athletes and rights holders, and long-standing industry relationships. Revenue streams likely include consulting, sponsorship sales commissions, and management fees. The target customers are brands seeking sports sponsorship opportunities and athletes or rights holders needing marketing and sponsorship support. The presence of client testimonials and a professional website indicates a mature partnership ecosystem and a focus on measurable business value. Growth indicators include a well-maintained digital presence and active social media engagement. Strategic observations suggest the company prioritizes long-term partnerships and measurable ROI for clients.

Security posture

The website demonstrates a moderate security maturity level with HTTPS enabled and no exposed sensitive data in the HTML. However, the absence of security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security reduces the overall security posture. There is no visible incident response or security policy information, which limits transparency and readiness for security events. No vulnerable libraries or insecure forms were detected, but continuous monitoring and updates are recommended. Compliance gaps exist in privacy and cookie policies, which are critical for GDPR adherence. The security culture appears basic, with reliance on platform security and optimization tools like NitroPack. Enhancing security disclosures and implementing best practices would improve trust and reduce risk.

Recommendations

  1. Implement and publish a comprehensive privacy policy and cookie consent mechanism to improve GDPR compliance.
  2. Add security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to enhance protection against common web attacks.
  3. Provide clear incident response contact information and security policy documentation to increase transparency and readiness.
  4. Conduct regular security audits of third-party plugins and scripts to identify and mitigate vulnerabilities.
  5. Improve accessibility features and SEO optimization to enhance user experience and search engine visibility.

Contact details published on the site

Addresses
Legal name
Generate Partnerships Nordic AB
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Generate Partnerships Nordic AB
Description
Generate Partnerships is a sports marketing and sponsorship agency based in Åre, Sweden. They specialize in sports management, sponsorship sales, positioning and valuation of sports rights, and brand sponsorships for athletes and rights holders. The company offers tailor-made solutions to accelerate value through brand sponsorships and works proactively with strategic recommendations relating to sponsorship investments.
Key services
Sports Management, Sponsorship Sales, Positioning & Valuation, Sponsorship Strategy, Sponsorship Evaluation, PR & Brand Building
Content quality
good
Branding
consistent

Technology

Stack
WordPress, WPBakery Page Builder, NitroPack, jQuery, Bootstrap, Owl Carousel, Instagram Feed plugin
Frameworks
WPBakery Page Builder
Platforms
WordPress
Performance
fast
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • No exposed sensitive data in HTML

Analytics and tracking

Tracking level
minimal
Privacy practices
poor

Advertising

Marketing tools
NitroPack, Instagram Feed plugin
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed and content-rich.
  2. No privacy or cookie policies found, which is a compliance gap.
  3. Contact information is clearly presented with email, phone, and physical address.
  4. No visible security headers detected; opportunity for improvement.
  5. Uses modern WordPress plugins and optimization tools like NitroPack.
  6. Social media presence includes Instagram and LinkedIn links.
  7. No forms detected on the main page; minimal data collection observed.
  8. No incident response or security policy information available.
Technical notes

Notes

The website is built on a modern WordPress platform using WPBakery Page Builder for content management and NitroPack for performance optimization. It leverages common libraries such as jQuery and Bootstrap, and integrates social media feeds via Instagram Feed plugin. The site demonstrates fast loading times and good mobile responsiveness. However, there is limited evidence of advanced accessibility features and some SEO enhancements could be made. The technical infrastructure appears stable with no critical technical debt or outdated components detected. Hosting provider details are not explicitly identified. Overall, the technical implementation supports the business goals effectively but could benefit from incremental improvements in security and compliance tooling.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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