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Security report for gemius.pl

Gemius · Media · Poland

Medium risk. 6 critical or high findings in SSL/TLS, Security headers and 1 other check.

Security score

58/100

Risk levelMedium

0–100, higher is better. How it is calculated

Gemius is a well-established international research and technology company specializing in digital and cross-media audience measurement and marketing solutions. With over 25 years of experience, it holds a leading market position in Central and Eastern Europe, providing comprehensive media consumption data across online, TV, radio, and outdoor advertising. The company targets marketers, media publishers, and advertising agencies with a B2B business model focused on delivering actionable insights and advanced analytics tools. Technically, the website employs modern front-end technologies including Bootstrap 5 and jQuery, with custom scripts and proprietary Gemius tracking tools. The site is mobile-optimized and SEO-friendly, though accessibility features are basic. Performance is moderate, and the hosting environment details are not disclosed. The domain is long-standing and consistent with the company's history. From a security perspective, the site uses HTTPS and asynchronous script loading but lacks visible security headers and DNSSEC. There is no explicit cookie consent mechanism or published security policy, which are areas for improvement. No critical vulnerabilities or exposed sensitive data were detected. Privacy compliance is partial, with a comprehensive privacy policy present but no cookie banner. Overall, the website is professional, trustworthy, and business-focused with a solid market reputation. Strategic improvements in security headers, cookie consent, and incident response transparency would enhance compliance and security posture.

Scanned

This is an earlier scan of gemius.pl. View the latest report

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching gemius.pl

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
50
Email security
85
DNS health
75
Network security
100
GDPR outside view
35
Average
58

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention gemius.pl, from OffSeq Breach.

Total records
348
Employees
0
Customers
310
Third parties
38
Weak passwords
30%

24 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for gemius.pl.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Gemius operates as a key player in the media measurement and marketing intelligence sector, leveraging 25 years of expertise to serve a broad range of clients including major advertising agencies and media companies. Its competitive advantage lies in its single-source cross-media measurement capabilities and proprietary analytics platforms. The company’s revenue streams likely include subscription-based data services, analytics tools, and ad serving technologies. The multilingual and multinational presence indicates a strategic focus on Central and Eastern European markets. Partnerships with major media and advertising groups reinforce its ecosystem and market reach. Growth indicators include recent tenders won and continuous product portfolio expansion.

Security posture

The current security maturity level is moderate. The use of HTTPS and asynchronous script loading are positive indicators. However, the absence of DNSSEC, security headers, and a cookie consent mechanism represent compliance and security gaps. No incident response or vulnerability disclosure information is publicly available, which may impact trust and readiness. Data protection practices appear standard but could benefit from enhanced transparency and formalized policies. Overall, the security culture is not fully mature but shows foundational controls.

Recommendations

  1. Implement DNSSEC to enhance domain name system security.
  2. Add standard security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Deploy a cookie consent banner to comply with GDPR and improve user privacy transparency.
  4. Publish a formal security policy and incident response contact information on the website.
  5. Consider creating a vulnerability disclosure program or security.txt file to foster responsible reporting.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Gemius
Description
Gemius is an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions. They offer single-source measurement of all media including online, TV, radio, and outdoor advertising. They have 25 years of experience and focus on cross-media measurement since 2018.
Key services
Media consumption data (online, TV, radio), Cross-media marketing intelligence, Post-buy campaign analysis, Web analytics system, Real-time campaign monitoring, Ad serving solutions with DAI technology
Content quality
good
Branding
consistent

Technology

Stack
Bootstrap 5.3.0, jQuery 3.6.0, AOS (Animate On Scroll), Custom JavaScript, Gemius tracking scripts
Frameworks
Bootstrap
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of async and defer for scripts

Analytics and tracking

Services
Gemius analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Gemius tracking
Marketing tools
Gemius analytics and tracking tools
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is professional and business-focused on media measurement and marketing analytics.
  3. No explicit privacy or cookie consent banner detected, which may be a compliance gap.
  4. No direct contact emails or phone numbers found on the homepage; contact likely via contact page.
  5. Use of Gemius proprietary tracking and analytics scripts.
  6. No visible security headers detected in HTML; DNSSEC not enabled.
  7. Multiple language options and country-specific subdomains indicate international presence.
  8. Strong branding consistency and presence of trusted partner logos.
Technical notes

Notes

The website uses a modern front-end stack with Bootstrap 5 and jQuery, ensuring responsive design and good user experience. The inclusion of AOS enhances visual engagement. Scripts are loaded asynchronously to improve performance. However, the CMS or backend platform is not identified, and hosting details are unknown. Performance is moderate with room for optimization. Accessibility is basic and could be improved to meet higher standards. SEO is well addressed with proper meta tags and Open Graph data. Technical risks include lack of DNSSEC and missing security headers, which could be mitigated to strengthen overall infrastructure.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 66/100 −5Medium32 findingsView report
  2. 71/100Medium25 findingsView report
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