Skip to main content

Security report for gemius.pl

Gemius · Media · Poland

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

66/100

Risk levelMedium

0–100, higher is better. How it is calculated

Gemius is a well-established Polish company specializing in digital and cross-media audience measurement and marketing intelligence solutions. With over 25 years of experience, it holds a strong market position as a pioneer and leader in online audience measurement, serving marketers, publishers, and advertising agencies. The website reflects a professional and consistent brand image, showcasing a comprehensive portfolio of products and trusted partnerships with major media and advertising groups. Technically, the site uses modern frameworks like Bootstrap and jQuery, with proprietary tracking scripts, and is mobile-optimized with good SEO practices. Security posture is solid with HTTPS and no exposed sensitive data, but lacks some advanced security headers and cookie consent mechanisms. WHOIS data confirms domain legitimacy and consistency with the business claims. Overall, the website is professional, trustworthy, and business-focused, though improvements in privacy compliance and security policies would enhance its posture.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Facebook, LinkedIn

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching gemius.pl

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
67
Security headers
50
Email security
85
DNS health
60
Network security
100
GDPR outside view
35
Average
66

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention gemius.pl, from OffSeq Breach.

Total records
348
Employees
0
Customers
310
Third parties
38
Weak passwords
30%

24 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for gemius.pl.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Gemius operates in the media and technology sectors, providing essential audience measurement and marketing intelligence services. Its business model is B2B, targeting marketers, media buyers, and publishers. The company leverages a strong partnership ecosystem with major advertising agencies and media groups, enhancing its market reach. The long domain age and consistent WHOIS data support its credibility. The product portfolio includes cross-media measurement, campaign analysis, web analytics, and ad serving solutions, indicating diversified revenue streams. The website content and client logos reinforce its leadership and trust in the industry. Growth indicators include continuous product development and international presence across multiple countries.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and no visible sensitive data leaks. However, it lacks implementation of DNSSEC and common security headers such as Content-Security-Policy and X-Frame-Options, which are recommended to mitigate common web attacks. No incident response or security policy pages are found, and no vulnerability disclosure or security.txt files are published, indicating room for improvement in transparency and readiness. The absence of a cookie consent mechanism may pose GDPR compliance risks. Overall, the security posture is good but could be enhanced by adopting additional best practices and formal policies.

Recommendations

  1. Implement DNSSEC to improve domain name system security.
  2. Add standard security headers like Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  3. Deploy a cookie consent banner to ensure GDPR compliance and user transparency.
  4. Publish a dedicated security policy and incident response contact information.
  5. Create and maintain a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Gemius
Description
Gemius is an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions. They specialize in measuring internet, TV, radio audiences and outdoor advertising across all devices and ecosystems.
Key services
Cross-media audience measurement, Marketing intelligence, Post-buy campaign analysis, Web analytics, Real-time campaign monitoring, Ad serving solutions
Content quality
good
Branding
consistent

Technology

Stack
Bootstrap 5.3.0, jQuery 3.6.0, AOS (Animate On Scroll), Custom JavaScript, Gemius proprietary tracking scripts
Frameworks
Bootstrap
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of async and defer for scripts

Analytics and tracking

Services
Gemius analytics
Tracking level
extensive
Privacy practices
basic

Advertising

Tracking pixels
Gemius tracking
Marketing tools
Gemius adserver (AdOcean), Gemius Heatmap
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is professional and business-focused on media measurement.
  3. No explicit privacy or cookie consent banner detected despite GDPR compliance claims.
  4. No direct contact emails or phone numbers found on the homepage; contact is via a contact page form.
  5. Use of proprietary Gemius tracking and analytics scripts.
  6. No visible security.txt or vulnerability disclosure policy.
  7. WHOIS data supports legitimacy and long-term operation.
Technical notes

Notes

The website uses a modern and stable technology stack including Bootstrap 5.3.0 and jQuery 3.6.0, with custom JavaScript and proprietary Gemius tracking scripts. The site is mobile-optimized and has good SEO metadata including Open Graph and Twitter cards. Performance is moderate, with asynchronous loading of tracking scripts to reduce blocking. Accessibility is basic but could be improved. No CMS or hosting provider is explicitly identified. The site structure is clear and navigation is user-friendly. Technical risks include lack of DNSSEC and missing security headers, which could be addressed to reduce attack surface. Overall, the technical implementation supports the business goals effectively with room for modernization in security and accessibility.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 58/100 −13Medium27 findingsView report
  2. 71/100Medium25 findingsView report
Reviews of this site

Share your experience with gemius.pl. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review gemius.pl.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.